---
title: "Ultra Instinct Goku Figure — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ultra-instinct-goku-figure"
last_updated: "2026-08-08T11:51:50.828Z"
locale: en
meta:
description: "Niche score 41/100 · $24K/yr market · 95K searches/yr · $44.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $24K/yr market · 95K searches/yr · $44.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ultra Instinct Goku Figure — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **ultra instinct goku figure**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 20Conversion 7Competition 72Returns 88Price range 45Avg price 95Brand share 41Review moat 62Quality gap 24
**Avg price**
**Incredible****$44.98**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,026.31**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$13.76–$202.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 95K searches
According to Flapen's Amazon United States niche tracking, ultra instinct goku figure is a $24K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ultra instinct goku figure market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$45K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#5,395**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**234**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**16%**
- Banpresto32% - Bioworld17% - TAMASHII NATIONS15% - Bandai Namco10% - BANDAI7% - DRAGON STARS SERIES4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
200K150KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 32.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/ultra-instinct-goku-figure/trend)
## **Top ultra instinct goku figure search terms**
- **goku statue**34K/yr-11.9%0.4% conv. - **goku ultra instinct**22K/yr-1.6%1.4% conv. - **ultra instinct goku**18K/yr+1.4%0.8% conv. - **ultra instinct goku figure**9K/yr-13.4%0.5% conv. - **banpresto goku**6K/yr-26.6%0.3% conv. - **goku banpresto**5K/yr-33.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ultra-instinct-goku-figure/search-terms)
## **Top ultra instinct goku figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9428%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TAMASHII NATIONS - Dragon Ball Super - Son Goku -Ultra Instinct- (Reissue) Bandai Spirits S.H.Figuarts Action Figure**TAMASHII NATIONS**$80.97**4.6★504 rev](https://www.amazon.com/dp/B0CZQHP434) [2**Bandai Namco - Dragon Ball Super - Goku Ultra Instinct Dragon Ball Evolve 5 Action Figure**Bandai Namco**$13.76**4.6★3,425 rev](https://www.amazon.com/dp/B088JPLPBT) [3**Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XXL**Bioworld**$17.95**4.7★255 rev](https://www.amazon.com/dp/B09WYZK3JH) [4**Banpresto - Dragon Ball Super - Son Goku Ultra Instinct Solid Edge Works Figure**Banpresto**$29.12**4.8★64 rev](https://www.amazon.com/dp/B0F29MFYYD) [5**Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XL**Bioworld**$18.22**4.7★255 rev](https://www.amazon.com/dp/B09WYXR9VD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations**DMYIZZ**$69.61**5 rev4mo ago](https://www.amazon.com/dp/B0GTM26THY) [**Anime Super Hero Action Figures Set Collectible Warrior Figurines 7.8Inch Energy Style Character Models for Display Party Favors & Gift Collection (6PCS)**EAZZ**$36.88**101 rev5mo ago](https://www.amazon.com/dp/B0GL791C5G) [**Banpresto - Dragon Ball Super - Son Goku Ultra Instinct (vs Jiren) Match Makers Figure**Banpresto**$24.93**9 rev6mo ago](https://www.amazon.com/dp/B0FTT1961R) [**Banpresto - Dragon Ball Z - Son Goku (vs Frieza) Match Makers Figure**Banpresto**$29.65**2 rev6mo ago](https://www.amazon.com/dp/B0G122S7B7) [**Funko Pop! Anime: Dragon Ball Super - Goku Ultra Instinct with Kamehameha**Funko**$36.64**10 rev8mo ago](https://www.amazon.com/dp/B0G3TM5TQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations**DMYIZZ**$69.61**3.0★**▲ 300%**](https://www.amazon.com/dp/B0GTM26THY) [**Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-Large**Bioworld**$18.58**4.7★**▲ 265%**](https://www.amazon.com/dp/B09WZ2CR72) [**Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XL**Bioworld**$18.22**4.7★**▲ 252%**](https://www.amazon.com/dp/B09WYXR9VD) [**Anime Super Hero Action Figures Set Collectible Warrior Figurines 7.8Inch Energy Style Character Models for Display Party Favors & Gift Collection (6PCS)**EAZZ**$36.88**4.2★**▲ 217%**](https://www.amazon.com/dp/B0GL791C5G) [**Dragon Ball Super Ultra Instinct Goku Mens Black T-Shirt-XXL**Bioworld**$17.95**4.7★**▲ 184%**](https://www.amazon.com/dp/B09WYZK3JH)
**~~View all trending →~~**
## **What buyers say about ultra instinct goku figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“the quality of the accessories are great”*
**Value For Money**13%
*“The price was great”*
**Collectibles**12%
*“Very nice addition to the collection”*
**Size-Overall**9%
*“Fits good”*
**Gifting Purpose**9%
*“Christmas gift”*
**Design-Overall**5%
*“Great design”*
**Advertised Vs Actual Product**3%
*“Way better than I imagined”*
**Durability**3%
*“good durability”*
**Color**2%
*“The color, clarity and size is perfect”*
**Portability**1%
*“Moveable cool”*
### **What buyers complain about **
**Size-Overall**21%
*“that if I pay $20 for a toy its going to be taller than 5 inches”*
**Quality-Overall**18%
*“Quality control issues”*
**Durability**14%
*“broke easily”*
**Strength**9%
*“Doesnt stay together very well”*
**Advertised Vs Actual Product**7%
*“This is false advertisement at its finest”*
**Sharpness**5%
*“Figures are extra extra sharp”*
**Defective Material/Parts**2%
*“But the problem is the body parts certain parts can fall off fast”*
**Gifting Purpose**2%
*“super diappointed because this is a gift”*
**Color**2%
*“constantly blinks in different colors”*
**Add-Ons/Attachments**2%
*“accessories fall off pretty easy”*
### **Top return reasons **
**Size-Overall**27%
**Defective Material/Parts**18%
**Value For Money**9%
**Degree Of Motion**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Durability**3%
**Product Condition**3%
**Add-Ons/Attachments**2%
**Mechanism Issues**2%
## **Common questions**
- **Is ultra instinct goku figure profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 39 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the ultra instinct goku figure niche?**
- 16 brands and 234 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in ultra instinct goku figure?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.
- **When does demand for ultra instinct goku figure peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 32.3× the quietest.
- **What does it cost to enter the ultra instinct goku figure niche?**
- Listings span $13.76–$202.60; the average listing price is $44.98 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.
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