---
title: "Search terms — trick or treat - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/trick-or-treat/search-terms"
last_updated: "2026-08-08T14:32:16.254Z"
locale: en
meta:
  description: "Niche score 36/100 · $23K/yr market · 201K searches/yr · $15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $23K/yr market · 201K searches/yr · $15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — trick or treat - Flapen"
---

# **trick or treat**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 47Conversion 10Competition 15Returns 82Price range 56Avg price 75Brand share 27Review moat 92Quality gap 27

**Review moat**

**Great****160.25**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.09**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.33–$29.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+17.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$23K**

$23K/yr · 201K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms