---
title: "Travel Crayons — $881K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/travel-crayons"
last_updated: "2026-08-08T08:48:53.293Z"
locale: en
meta:
description: "Niche score 48/100 · $881K/yr market · 834K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $881K/yr market · 834K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Travel Crayons — $881K/yr Amazon US Niche (2026) - Flapen"
---
# **travel crayons**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 43Conversion 81Competition 21Returns 96Price range 70Avg price 54Brand share 3Review moat 22Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$881K**
$881K/yr · 834K searches
**Price range**
**Good****$4.66–$38.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.54**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,401.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, travel crayons is a $881K/yr Amazon United States market (834K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel crayons market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**153**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Crayola91% - JUPITEARTH3% - Cra-Z-Art2% - Melissa & Doug1% - Colors-in-Motion1% - Unknown NNK Advantus Craft Crayola & Advantus1%
## **Demand**
Weekly Amazon search volume, last 22 weeks — +14.2% search growth over the last 90 days.
20K15KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/travel-crayons/trend)
## **Top travel crayons search terms**
- **twistable crayons**309K/yr+1.9%5.3% conv. - **crayola twistable crayons**115K/yr+25.6%8.4% conv. - **twist crayons**84K/yr+9.4%5.3% conv. - **triangle crayons**63K/yr+19.6%8.3% conv. - **crayola twistables**50K/yr+28.7%6.2% conv. - **travel crayons**28K/yr+20.7%6.7% conv. - **twistables**36K/yr+25.8%5.7% conv. - **triangular crayons**30K/yr+74.4%6.7% conv. - **crayola triangular crayons**12K/yr+355.7%8.3% conv. - **twist up crayons**17K/yr+12.6%5.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/travel-crayons/search-terms)
## **Top travel crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$88K20%$176K30%$264K40%$352K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Twistables Crayons for Kids (24ct) Cute School Supplies for Toddlers Preschool Kindergarten Elementary Gifts for Boys & Girls Ages 3 4 5**Crayola**$7.51**4.7★50,545 rev](https://www.amazon.com/dp/B0033VHDK8) [2**Crayola Mini Twistables Crayons for Kids (50ct) Cute Back to School Supplies for Kids Crayons for Coloring Books Gift for Toddlers Girls & Boys Arts & Crafts 3+**Crayola**$12.42**4.7★50,545 rev](https://www.amazon.com/dp/B07D4T2XKB) [3![Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51rGfVjC03L.jpg)**Crayola Twistables Colored Pencil Set (50ct) Cool Back to School Supplies for Kids No Sharpen Colored Pencils for Girls & Boys 4+ \[Amazon Exclusive\]**Crayola**$14.64**4.7★29,431 rev](https://www.amazon.com/dp/B07D4RN9NH) [4**CrayolaTwistables Crayons Pack of 12 - Multicolour**Crayola**$9.37**4.7★7,837 rev](https://www.amazon.com/dp/B01B9KZLYE) [5**Triangular Anti-roll Crayons**Crayola**$8.79**4.9★96 rev](https://www.amazon.com/dp/B005RO39ZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUPITEARTH 12 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls**JUPITEARTH**$12.84**1,645 rev2y ago](https://www.amazon.com/dp/B0CSK62FX7) [**JUPITEARTH 36 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls**JUPITEARTH**$22.38**1,645 rev2y ago](https://www.amazon.com/dp/B0CSK9R6BM) [**Colors-in-Motion Twist-Up Crayons 50 Count Color Set**Colors-in-Motion**$16.46**82 rev3y ago](https://www.amazon.com/dp/B0BJ2JHXWF) [**Crayola Crayons 24 Count Bundle (Pack of 2)**Crayola**$15.22**992 rev6y ago](https://www.amazon.com/dp/B0819WBS4J) [**Triangular Anti-roll Crayons**Crayola**$7.93**331 rev7y ago](https://www.amazon.com/dp/B07PJLTRTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Triangular Anti-roll Crayons**Crayola**$8.79**4.9★**▲ 109%**](https://www.amazon.com/dp/B005RO39ZM) [**Crayola Crayons 8**Crayola**$4.95**4.8★**▲ 48%**](https://www.amazon.com/dp/B001PMI0B8) [**Crayola Crayons 24 Count with Clear Super Stacker Plastic Crayon Box (Bundle)**Unknown NNK Advantus Craft Crayola & Advantus**$8.48**4.3★**▲ 44%**](https://www.amazon.com/dp/B072P4NRVN) [**Crayola Triangular Crayon Classpack (256ct) 16 Colors Bulk Toddler Crayons Teacher Classroom Must Haves School Supplies Preschool & Kindergarten**Crayola**$38.77**4.8★**▲ 31%**](https://www.amazon.com/dp/B002VUIU0E) [**Melissa & Doug Jumbo Triangular Crayons - 10-Pack Non-Roll Flip-Top Case**Melissa & Doug**$7.12**4.4★**▲ 29%**](https://www.amazon.com/dp/B000MRGWRQ)
**~~View all trending →~~**
## **What buyers say about travel crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Colors are very vibrant”*
**Quality-Overall**12%
*“Excellent product”*
**Ease Of Use**9%
*“Easy to hold and manipulate”*
**Durability**6%
*“They are durable”*
**Value For Money**5%
*“Great price”*
**Fun/Entertainment Experience**5%
*“Fun to use”*
**Soft Feel**4%
*“so SOFT”*
**Grip**2%
*“Helped the kid to get a better grip”*
**Ease Of Cleaning**2%
*“Super easy to Clean”*
**Sharpness**2%
*“These are great for people with issues sharpening pencils”*
### **What buyers complain about **
**Color**40%
*“Muted colors”*
**Durability**11%
*“Falls apart easily”*
**Quality-Overall**8%
*“its quality is dull”*
**Smudge Resistance**2%
*“Its wax like so it smears on skin”*
**Product Condition**2%
*“Looks used”*
**Value For Money**2%
*“Not a great presentation at any price”*
**Sharpness**2%
*“it's not the type of crayon you need sharp anyway”*
**Strength**2%
*“And breaks apart fairly quickly”*
**Ease Of Use**2%
*“Harder to use”*
**Stain Resistance**1%
*“Stains clothes”*
### **Top return reasons **
**Color**24%
**Value For Money**15%
**Advertised Vs Actual Product**10%
**Product Condition**9%
**Size-Overall**7%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Durability**3%
**Gifting Purpose**3%
## **Common questions**
- **Is travel crayons profitable to sell on Amazon United States?**
- The niche generates $881K/yr across 18 tracked products. 90-day search growth is +14.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the travel crayons niche?**
- 6 brands and 153 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in travel crayons?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.9%.
- **What does it cost to enter the travel crayons niche?**
- Listings span $4.66–$38.77; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 9,401 reviews — the moat a new listing must climb.
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