---
title: "Search terms — travel coloring kit for kids - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/travel-coloring-kit-for-kids/search-terms"
last_updated: "2026-08-08T08:53:59.309Z"
locale: en
meta:
  description: "Niche score 53/100 · $147K/yr market · 185K searches/yr · $14.87 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $147K/yr market · 185K searches/yr · $14.87 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — travel coloring kit for kids - Flapen"
---

# **travel coloring kit for kids**

**Worth a look**

Shows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 32Growth 40Conversion 61Competition 73Returns 96Price range 68Avg price 74Brand share 53Review moat 24Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.87**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.95–$36.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$147K**

$147K/yr · 185K searches

**Review moat**

**Bad****6,312.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms