---
title: "Toy Story Coloring Book — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toy-story-coloring-book"
last_updated: "2026-08-08T11:51:06.197Z"
locale: en
meta:
description: "Niche score 48/100 · $85K/yr market · 110K searches/yr · $9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $85K/yr market · 110K searches/yr · $9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toy Story Coloring Book — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **toy story coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 88Conversion 81Competition 18Returns 97Price range 30Avg price 26Brand share 15Review moat 89Quality gap 21
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****229.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+91.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.53–$19.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.13**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$85K**
$85K/yr · 110K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, toy story coloring book is a $85K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toy story coloring book market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$73K–$91K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#759**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**3%**
- Disney52% - Disney Pixar14% - Crayola13% - Bendon10% - Crenstone5% - Imagine Ink3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +91.4% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/toy-story-coloring-book/trend)
## **Top toy story coloring book search terms**
- **toy story coloring book**70K/yr+66.4%7.5% conv. - **toy story 5 coloring book**6K/yr>1,000%4.5% conv. - **toy story activity book**10K/yr+98.3%3.8% conv. - **toy story coloring book ages 2-4**11K/yr+12.1%8.0% conv. - **toy story coloring**8K/yr+88.1%3.7% conv. - **toy story coloring books**5K/yr+113.8%4.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/toy-story-coloring-book/search-terms)
## **Top toy story coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pixar Disney Toy Story - Gigantic Coloring & Activity Book - 192 Pages**Disney**$7.30**4.6★913 rev](https://www.amazon.com/dp/B07PWTJ4H1) [2**Bendon Disney Pixar Toy Story Coloring & Activity Book**Disney Pixar**$4.90**4.4★18 rev](https://www.amazon.com/dp/B0G4LFQB4J) [3**Disney & All License Jumbo(96 Pages) Coloring and Activity Book for Boys or Girls (Toy Story)**Disney**$4.53**4.8★5 rev](https://www.amazon.com/dp/B07K36M22H) [4**Crayola Color Wonder Toy Story 5 Mess Free Coloring Pages & Markers Gift for Kids Age 3 4 5 6**Crayola**$8.63**4.8★187 rev](https://www.amazon.com/dp/B0FSN8P1JT) [5**Toy Story Coloring Books for Boys Girls - Bundle with 4 Pixar Coloring and Activity Books Plus Coloring Utensils and More | Toy Story Gift for Kids**Crenstone**$14.05**4.9★41 rev](https://www.amazon.com/dp/B09TQ81ZQ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toy Story 5 Jumbo Coloring Activity Book for Kids - 64 Pixar Coloring Pages**Disney**$6.06**4 rev1mo ago](https://www.amazon.com/dp/1690286342) [**Toy Story Stickers Pad | Coloring Book | Buzz Lightyear Mini Sticker Activity Booklet | Woody | Disney Party Favors | 100+ Stickers | 5 x 7 | Officially Licensed**Bendon**$6.43**3 rev2mo ago](https://www.amazon.com/dp/B0GTMNKZ7F) [**Bendon Toy Story Coloring Activity Book and Sticker Set for Kids**Bendon**$8.85**280 rev6mo ago](https://www.amazon.com/dp/B0GHR7HJLD) [**Bendon Disney Pixar Toy Story Coloring & Activity Book**Disney Pixar**$4.90**18 rev8mo ago](https://www.amazon.com/dp/B0G4LFQB4J) [**Imagine Ink Bendon Toy Story Mess-Free Marker Coloring & Activity Book Official Disney Pixar**Imagine Ink**$7.51**23 rev8mo ago](https://www.amazon.com/dp/B0G43JJMYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toy Story Stickers Pad | Coloring Book | Buzz Lightyear Mini Sticker Activity Booklet | Woody | Disney Party Favors | 100+ Stickers | 5 x 7 | Officially Licensed**Bendon**$6.43**5.0★**▲ 90%**](https://www.amazon.com/dp/B0GTMNKZ7F) [**Toy Story 5 Jumbo Coloring Activity Book for Kids - 64 Pixar Coloring Pages**Disney**$6.06**4.0★**▲ 90%**](https://www.amazon.com/dp/1690286342) [**Bendon Toy Story Coloring Book and Stickers Activity Set Includes Coloring Pages Sticker Set and More**Bendon**$8.72**5.0★**▲ 89%**](https://www.amazon.com/dp/B0GYFR4Z6C) [**Disney & All License Jumbo(96 Pages) Coloring and Activity Book for Boys or Girls (Toy Story)**Disney**$4.53**4.8★**▲ 87%**](https://www.amazon.com/dp/B07K36M22H) [**Fashion Angels Disney Pixar Toy Story Color & Collage Portfolio Set**Fashion Angels**$12.95**4.7★**▲ 48%**](https://www.amazon.com/dp/B0FY3VJ3X5)
**~~View all trending →~~**
## **What buyers say about toy story coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“This is a perfect activity for kids who love coloring”*
**Fun/Entertainment Experience**17%
*“entertains them for hours”*
**Mess Free**14%
*“Doesnt make mess or anything and very useful”*
**Gifting Purpose**13%
*“Gift giving”*
**Advertised Vs Actual Product**7%
*“As described”*
**Quality-Overall**4%
*“the quality is great for their little rough handling”*
**Portability**3%
*“It makes it a great activity for home, restaurants, or traveling”*
**Design-Overall**2%
*“The designs are cute”*
**Size-Overall**2%
*“The size is perfect for younger kids who you dont want to make a mess”*
**Recycle/Reuse**1%
*“This is a fun reusable toy”*
### **What buyers complain about **
**Size-Overall**41%
*“Too small”*
**Value For Money**27%
*“NOT jumbo and overpriced”*
**Advertised Vs Actual Product**14%
*“I do feel gigantic is misleading”*
**Thickness**9%
*“it is very thin”*
**Print Quality**5%
*“the front covers printing was very light - the person or people in charge of this product could have”*
### **Top return reasons **
**Size-Overall**40%
**Value For Money**27%
**Advertised Vs Actual Product**10%
**Thickness**3%
**Color**3%
**Quality-Overall**3%
**Moist/Dry**2%
**Product Condition**2%
**Leak-Proof**2%
**Shape/Style**2%
## **Common questions**
- **Is toy story coloring book profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 12 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +91.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the toy story coloring book niche?**
- 7 brands and 42 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in toy story coloring book?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for toy story coloring book peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the toy story coloring book niche?**
- Listings span $4.53–$19.58; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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