---
title: "Toy Story Bath Toys — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toy-story-bath-toys"
last_updated: "2026-08-08T13:10:31.540Z"
locale: en
meta:
description: "Niche score 43/100 · $65K/yr market · 77K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $65K/yr market · 77K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toy Story Bath Toys — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **toy story bath toys**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 79Conversion 55Competition 6Returns 97Price range 68Avg price 83Brand share 0Review moat 78Quality gap 11
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.25**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+69.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****440**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.16–$29.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$65K**
$65K/yr · 77K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, toy story bath toys is a $65K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toy story bath toys market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$46K–$55K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Disney Store56% - Disney29% - Fisher-Price6% - Townley Girl5% - Get Trend3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +69.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/toy-story-bath-toys/trend)
## **Top toy story bath toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$29K60%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Store Official Toy Story Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun & Water Play Set for Kids**Disney Store**$26.18**4.8★344 rev](https://www.amazon.com/dp/B09S5PXR76) [2**Disney Toy Story- 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys**Disney**$29.22**4.8★250 rev](https://www.amazon.com/dp/B0GGCH6MBC) [3**Toy Story 5 Piece Finger Puppet Set - Educational Play Party Favors Bath and Pool Toys Beach Fun Playtime Activities**Disney**$8.45**4.8★483 rev](https://www.amazon.com/dp/B00G87KE5A) [4**Fisher-Price Little People Disney Pixar Toy Story Figure Pack**Fisher-Price**$14.24**4.9★523 rev](https://www.amazon.com/dp/B0FJZQYSWJ) [5**Toy Story Bath Bomb Set 3-Piece Character Shaped Berry Scented**Townley Girl**$8.16**4.7★1,332 rev](https://www.amazon.com/dp/B0F18LG2J7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toy Story Cube Bath Squirters 6-Piece Bath Toys for Toddlers & Kids 3+ Stackable Cube Squirters for Tub Pool & Water Play**Disney**$14.13**1 rev1mo ago](https://www.amazon.com/dp/B0H3QTBPJB) [**Disney Toy Story- 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys**Disney**$29.22**250 rev6mo ago](https://www.amazon.com/dp/B0GGCH6MBC) [**Fisher-Price Little People Disney Pixar Toy Story Figure Pack**Fisher-Price**$14.24**523 rev7mo ago](https://www.amazon.com/dp/B0FJZQYSWJ) [**Disney Pixar Toy Story Bath Towels with Hood for Boys Ages 2-6 Buzz Lightyear Soft and Absorbent Hooded Cotton Beach Towel Wrap Swimming Pool Poncho Gifts for Boys (Multi Buzz Lightyear)**Get Trend**$27.39**147 rev10mo ago](https://www.amazon.com/dp/B0FPRJ2ZL7) [**Toy Story Bath Bomb Set 3-Piece Character Shaped Berry Scented**Townley Girl**$8.16**1,332 rev1y ago](https://www.amazon.com/dp/B0F18LG2J7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toy Story Cube Bath Squirters 6-Piece Bath Toys for Toddlers & Kids 3+ Stackable Cube Squirters for Tub Pool & Water Play**Disney**$14.13**5.0★**▲ 118%**](https://www.amazon.com/dp/B0H3QTBPJB) [**Disney Pixar Toy Story Bath Towels with Hood for Boys Ages 2-6 Buzz Lightyear Soft and Absorbent Hooded Cotton Beach Towel Wrap Swimming Pool Poncho Gifts for Boys (Multi Buzz Lightyear)**Get Trend**$27.39**4.8★**▲ 76%**](https://www.amazon.com/dp/B0FPRJ2ZL7) [**Disney Toy Story- 5 Piece Jumbo Squirter Bucket - Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toys**Disney**$29.22**4.8★**▲ 28%**](https://www.amazon.com/dp/B0GGCH6MBC) [**Fisher-Price Little People Disney Pixar Toy Story Figure Pack**Fisher-Price**$14.24**4.9★**▲ 16%**](https://www.amazon.com/dp/B0FJZQYSWJ) [**Toy Story 5 Piece Finger Puppet Set - Educational Play Party Favors Bath and Pool Toys Beach Fun Playtime Activities**Disney**$8.45**4.8★**— 5%**](https://www.amazon.com/dp/B00G87KE5A)
**~~View all trending →~~**
## **What buyers say about toy story bath toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**31%
*“Good toy”*
**Size-Overall**15%
*“They are a good size”*
**Quality-Overall**13%
*“Great quality, extremely playable and reasonable price, size is great for tiny hands”*
**Value For Money**8%
*“not too expensive”*
**Durability**7%
*“they still look brand new”*
**Gifting Purpose**4%
*“Liked as gift”*
**Advertised Vs Actual Product**4%
*“Way better than I expected”*
**Collectibles**3%
*“Great add to the collection”*
**Color**2%
*“Bright colors and accurate”*
**Water Resistance**2%
*“Good Pool Towel”*
### **What buyers complain about **
**Value For Money**16%
*“not sure exactly if the are fisher price”*
**Size-Overall**12%
*“The bucket is huge”*
**Quality-Overall**7%
*“needs better quality control”*
**Shape/Style**7%
*“The bases are round”*
**Color**4%
*“the water didnt even change color”*
**Weight Light**4%
*“Theyre significantly lighter than most other Little People”*
**Smell**4%
*“There is no scent”*
**Leak-Proof**2%
*“I really wish there was a completely sealed”*
**Thickness**2%
*“just not super plush or thick”*
### **Top return reasons **
**Value For Money**32%
**Size-Overall**28%
**Quality-Overall**7%
**Gifting Purpose**6%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Defective Material/Parts**4%
**Color**2%
**Material Quality**2%
**Thin**2%
## **Common questions**
- **Is toy story bath toys profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +69.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the toy story bath toys niche?**
- 5 brands and 37 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toy story bath toys?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.6%.
- **When does demand for toy story bath toys peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the toy story bath toys niche?**
- Listings span $8.16–$29.22; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.
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