---
title: "Search terms — toy drill - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toy-drill/search-terms"
last_updated: "2026-08-08T11:03:56.006Z"
locale: en
meta:
  description: "Niche score 54/100 · $275K/yr market · 226K searches/yr · $24.86 avg price. Soft demand (-19.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $275K/yr market · 226K searches/yr · $24.86 avg price. Soft demand (-19.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toy drill - Flapen"
---

# **toy drill**

**Worth a look**

Shows a sweet-spot price point ($24.86 avg), but soft demand (-19.1% this quarter) keeps it on the watch list.

Market size 50Growth 15Conversion 57Competition 63Returns 66Price range 90Avg price 95Brand share 78Review moat 44Quality gap 32

**Avg price**

**Incredible****$24.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.88–$44.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$275K**

$275K/yr · 226K searches

**Review moat**

**Okay****2,103.83**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.1%**

90-day search growth — must beat 0% to launch

## Search terms