---
title: "Toothless Costume — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toothless-costume"
last_updated: "2026-08-08T11:01:30.414Z"
locale: en
meta:
description: "Niche score 44/100 · $56K/yr market · 406K searches/yr · $37.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $56K/yr market · 406K searches/yr · $37.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothless Costume — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **toothless costume**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 5Competition 73Returns 25Price range 92Avg price 95Brand share 70Review moat 91Quality gap 35
**Avg price**
**Incredible****$37.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.93–$88.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****176.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$56K**
$56K/yr · 406K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, toothless costume is a $56K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothless costume market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$186K–$223K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#28,675**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **73%**
- **Out of stock**
- **32.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**63%**
Top 20: 99%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**30%**
- WILDROOMS19% - ComfyCamper16% - Dreamworks Dragons11% - Disguise10% - vogeen8% - NCBYKM7%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -6.6% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 44.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/toothless-costume/trend)
## **Top toothless costume search terms**
- **toothless costume**140K/yr+6.8%0.1% conv. - **toothless costume for kids**133K/yr-21.9%0.3% conv. - **toothless dragon costume**25K/yr-1.9%0.6% conv. - **toothless mask**30K/yr-27.4%2.9% conv. - **how to train your dragon mask**12K/yr-14.2%1.8% conv. - **toothless dragon costume kids**13K/yr+16.3%0.3% conv. - **toothless halloween costume**9K/yr+132.8%0.4% conv. - **toothless costume kids**10K/yr-12.4%0.5% conv. - **night fury costume**9K/yr+31.1%0.0% conv. - **toothless dragon mask**3K/yr-23.8%4.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/toothless-costume/search-terms)
## **Top toothless costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$7K16%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ComfyCamper Black Dragon Costume Beanie Hat - Womens Adults Women Mens Dragons Cosplay Halloween Costumes OSFM**ComfyCamper**$17.42**4.7★85 rev](https://www.amazon.com/dp/B0F4DXK2GM) [2**Dreamworks Dragons Blast & Roar Toothless Role Play Dragon Mask**Dreamworks Dragons**$21.50**4.7★464 rev](https://www.amazon.com/dp/B0DBLT2GLF) [3**Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y**WILDROOMS**$34.81**4.3★201 rev](https://www.amazon.com/dp/B0FJRTMZ9R) [4**How To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)**INTIMO**$39.57**4.8★28 rev](https://www.amazon.com/dp/B0FS44J7GT) [5**Laahoem Animal Black Dragon Pajamas Kids Unisex Cosplay Costume Teenager Zipper Hooded Jumpsuit Sleepwear S**Laahoem**$42.64**4.5★24 rev](https://www.amazon.com/dp/B0F9KP51GX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**How To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)**INTIMO**$39.57**28 rev1mo ago](https://www.amazon.com/dp/B0FS44J7GT) [**NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)**NCBYKM**$39.31**182 rev6mo ago](https://www.amazon.com/dp/B0GHVCW3RV) [**homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men**homwepajs**$35.24**4 rev11mo ago](https://www.amazon.com/dp/B0FM6Z5J88) [**Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y**WILDROOMS**$34.81**201 rev1y ago](https://www.amazon.com/dp/B0FJRTMZ9R) [**Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y**WILDROOMS**$34.98**201 rev1y ago](https://www.amazon.com/dp/B0FJRTW5B2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dragon Onesie Costume for Men and Women with Hood and Wings**Generic**$35.31**4.3★**▲ 750%**](https://www.amazon.com/dp/B0FJM2YFT1) [**NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)**NCBYKM**$39.31**4.5★**▲ 655%**](https://www.amazon.com/dp/B0GHVCW3RV) [**Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black**vogeen**$33.66**4.5★**▲ 567%**](https://www.amazon.com/dp/B0FGHQM384) [**WILDROOMS Unisex Adult Animal Onesie Pajamas Cosplay Halloween Costume Christmas One-Piece Sleepwear Black-M**WILDROOMS**$27.50**4.4★**▲ 526%**](https://www.amazon.com/dp/B0FJ28QYV6) [**homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men**homwepajs**$35.24**5.0★**▲ 423%**](https://www.amazon.com/dp/B0FM6Z5J88)
**~~View all trending →~~**
## **What buyers say about toothless costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Fun”*
**Comfort-Overall**12%
*“Comfortable”*
**Quality-Overall**12%
*“Great Quality”*
**Size-Overall**11%
*“a great fit”*
**Warmth**10%
*“cozy feel that makes it good not just for costumes”*
**Soft Feel**7%
*“it's so soft”*
**Value For Money**6%
*“great for the price”*
**Gifting Purpose**6%
*“Such a great gift and super easy to set up and use”*
**Efficiency**3%
*“Worked great”*
**Advertised Vs Actual Product**2%
*“Worked as advertised”*
### **What buyers complain about **
**Size-Overall**18%
*“they run incredibly small”*
**Defective Material/Parts**10%
*“Faulty piece”*
**Durability**10%
*“she enjoyed the till they broke :”*
**Material Quality**8%
*“Material not the best”*
**Thigh Fit**5%
*“the leg holes by your ankle are extremely tight”*
**Pilling/Linting**5%
*“attracts a lot of lint”*
**Functionality-Overall**5%
*“It falls to the left and right and the mouth action doesn't work correctly”*
**Stitch/Finish/Polish**5%
*“they werent sewn properly so theres holes in different places”*
**Allergies**5%
*“Idk it makes my head kinda itchy”*
**Quality-Overall**3%
*“Disgustingly cheap”*
### **Top return reasons **
**Size-Overall**56%
**Length**14%
**Value For Money**4%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Warmth**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Zipper Quality**2%
**Thigh Fit**2%
## **Common questions**
- **Is toothless costume profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 40 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the toothless costume niche?**
- 21 brands and 50 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in toothless costume?**
- Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Durability. The return rate is 5.1% — above our launch gate.
- **When does demand for toothless costume peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 44.8× the quietest.
- **What does it cost to enter the toothless costume niche?**
- Listings span $11.93–$88.14; the average listing price is $37.17 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.
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