---
title: "Toomies Bath Toy — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toomies-bath-toy"
last_updated: "2026-08-08T11:08:45.427Z"
locale: en
meta:
description: "Niche score 41/100 · $135K/yr market · 141K searches/yr · $18.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $135K/yr market · 141K searches/yr · $18.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toomies Bath Toy — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **toomies bath toy**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 23Conversion 60Competition 21Returns 93Price range 83Avg price 83Brand share 13Review moat 35Quality gap 33
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.14–$58.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,965.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$135K**
$135K/yr · 141K searches
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toomies bath toy is a $135K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toomies bath toy market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**3%**
- Skip Hop70% - Toomies16% - Tub Works4% - AugToy3% - BathBlocks3% - Nuby2% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — -3.7% search growth over the last 90 days.
7K5KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/toomies-bath-toy/trend)
## **Top toomies bath toy search terms**
- **skip hop bath toys**59K/yr+18.3%3.5% conv. - **toomies bath toy**18K/yr-34.7%1.0% conv. - **coffee bath toy**6K/yr+37.5%3.0% conv. - **skip hop bath toy**5K/yr+16.4%4.4% conv. - **toomies**7K/yr-34.1%0.3% conv. - **bath coffee maker toy**3K/yr+3.2%2.4% conv. - **skiphop bath toys**4K/yr+31.0%3.0% conv. - **kitchen bath toys**8K/yr-25.8%1.5% conv. - **cooking bath toys**4K/yr-22.9%3.0% conv. - **bath kitchen toys**4K/yr-24.7%3.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/toomies-bath-toy/search-terms)
## **Top toomies bath toy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+**Skip Hop**$10.97**4.7★398 rev](https://www.amazon.com/dp/B0DT6V3D2G) [2**Skip Hop Baby Bath Toy Tub-to-Table Caf Swirl & Splash Lemonade Set Bathtub Sensory Development Toy Age 12m+**Skip Hop**$9.94**4.7★398 rev](https://www.amazon.com/dp/B0DT4WMC25) [3**Toomies Bizak 30693547 Bathtub Coffee Maker with All Kinds of Accessories Such as Three Cups Sugar Bowl frother Recommended for Children from 18 Months**Toomies**$58.39**4.7★1,312 rev](https://www.amazon.com/dp/B0C74F4FSP) [4**Skip Hop Baby Bath Toy Fresh & Clean Mirror Fun 4-Piece Mirror & Sink Pretend Play Set and Bathtub Sensory Development Toy Age 12m+**Skip Hop**$11.00**4.7★398 rev](https://www.amazon.com/dp/B0GFPNW4ZF) [5**Skip Hop Baby Bath Toy Fresh & Clean Spin Cycle 4-Piece Laundry Pretend Play Set and Bathtub Sensory Development Toy Age 12m+**Skip Hop**$10.48**4.7★398 rev](https://www.amazon.com/dp/B0GFPP96JY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skip Hop Baby Bath Toy Fresh & Clean Mirror Fun 4-Piece Mirror & Sink Pretend Play Set and Bathtub Sensory Development Toy Age 12m+**Skip Hop**$11.00**398 rev6mo ago](https://www.amazon.com/dp/B0GFPNW4ZF) [**Skip Hop Baby Bath Toy Fresh & Clean Spin Cycle 4-Piece Laundry Pretend Play Set and Bathtub Sensory Development Toy Age 12m+**Skip Hop**$10.48**398 rev6mo ago](https://www.amazon.com/dp/B0GFPP96JY) [**Bath Toys for Kids Ages 4-8 Ice Cream Foam Maker Play Set**Zeewoo**$18.50**199 rev1y ago](https://www.amazon.com/dp/B0F8MP511C) [**Skip Hop Baby Bath Toy Tub-to-Table Caf Bubble & Foam Set Bathtub Sensory Development Toy Age 12m+**Skip Hop**$10.97**398 rev1y ago](https://www.amazon.com/dp/B0DT6V3D2G) [**Tub Works Tub Soup Scoop Strain & Play Toddler Bath Toy | Floating Foam Veggies Ladle for Scooping & Soup Pot for Straining | Pretend Play Cooking Kids Bath Toys | Creative Bathtub Toys**Tub Works**$14.41**876 rev1y ago](https://www.amazon.com/dp/B0DWVB3QXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skip Hop Baby Bath Toy Fresh & Clean Mirror Fun 4-Piece Mirror & Sink Pretend Play Set and Bathtub Sensory Development Toy Age 12m+**Skip Hop**$11.00**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GFPNW4ZF) [**Skip Hop Baby Bath Toy Fresh & Clean Spin Cycle 4-Piece Laundry Pretend Play Set and Bathtub Sensory Development Toy Age 12m+**Skip Hop**$10.48**4.7★**▲ 204%**](https://www.amazon.com/dp/B0GFPP96JY) [**Toomies Bizak 30693547 Bathtub Coffee Maker with All Kinds of Accessories Such as Three Cups Sugar Bowl frother Recommended for Children from 18 Months**Toomies**$58.39**4.7★**▲ 59%**](https://www.amazon.com/dp/B0C74F4FSP) [**Nuby Wacky Waterworks Pipes Bath Toy - Baby Bathtub Toy with Interactive Features for Cognitive Development**Nuby**$11.23**4.3★**▲ 38%**](https://www.amazon.com/dp/B09NYLLK3C) [**Skip Hop Pull & Go Monkey Submarine: Baby Bath Toy Marshall Monkey Zoo Character**Skip Hop**$7.14**4.5★**▲ 26%**](https://www.amazon.com/dp/B01D214N38)
**~~View all trending →~~**
## **What buyers say about toomies bath toy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**52%
*“Fun for kids”*
**Quality-Overall**6%
*“Great quality toys”*
**Value For Money**5%
*“Worth it”*
**Durability**4%
*“It's durable, nice thick plastic,”*
**Ease Of Cleaning**3%
*“It cleans easily”*
**Gifting Purpose**2%
*“Great gift for my grandchild loved bathtime”*
**Size-Overall**2%
*“Great size”*
**Adhesion/Stickiness**2%
*“Adheres fine to tub wall”*
**Advertised Vs Actual Product**2%
*“Was exactly as described”*
**Color**2%
*“The colors are bright”*
### **What buyers complain about **
**Durability**18%
*“Broke after a few months”*
**Quality-Overall**12%
*“low quality product”*
**Functionality-Overall**8%
*“Barely moves, fills with water”*
**Value For Money**6%
*“its cheap and something”*
**Size-Overall**6%
*“Small size”*
**Adhesion/Stickiness**4%
*“Does not stick to the wall at all”*
**Ease Of Cleaning**4%
*“Hard to clean”*
**Strength**3%
*“I was a little disappointed at how easily it comes apart —”*
**Water Resistance**3%
*“water doesn't make it up there”*
**Fun/Entertainment Experience**3%
*“Boring even for my 4 year old”*
### **Top return reasons **
**Size-Overall**20%
**Defective Material/Parts**18%
**Functionality-Overall**9%
**Adhesion/Stickiness**8%
**Quality-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Age Suitability**4%
**Durability**4%
**Leak-Proof**3%
## **Common questions**
- **Is toomies bath toy profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the toomies bath toy niche?**
- 8 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in toomies bath toy?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
- **What does it cost to enter the toomies bath toy niche?**
- Listings span $7.14–$58.39; the average listing price is $18.34 (sweet spot $15–$100). The average incumbent carries 2,965 reviews — the moat a new listing must climb.
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