---
title: "Reviews — toh - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toh/reviews"
last_updated: "2026-08-08T11:04:34.947Z"
locale: en
meta:
  description: "Niche score 44/100 · $22K/yr market · 75K searches/yr · $19.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $22K/yr market · 75K searches/yr · $19.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — toh - Flapen"
---

# **toh**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 21Conversion 19Competition 60Returns 96Price range 82Avg price 86Brand share 51Review moat 91Quality gap 20

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****184.75**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$19.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.65–$67.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$22K**

$22K/yr · 75K searches

## Reviews