---
title: "Toh — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toh"
last_updated: "2026-08-08T11:39:55.294Z"
locale: en
meta:
description: "Niche score 44/100 · $22K/yr market · 75K searches/yr · $19.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $22K/yr market · 75K searches/yr · $19.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toh — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **toh**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 21Conversion 19Competition 60Returns 96Price range 82Avg price 86Brand share 51Review moat 91Quality gap 20
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****184.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$19.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.65–$67.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, toh is a $22K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toh market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$24K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#53,311**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**22%**
- Funko38% - TOBGBE12% - Roocnie12% - UAZIHEEY7% - MONSTOY5% - Siluyado4%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -8.1% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/toh/trend)
## **Top toh search terms**
- **toh**14K/yr+4.4%0.0% conv. - **the owl house plush**10K/yr-10.2%0.3% conv. - **owl house funko pop**11K/yr-26.6%5.1% conv. - **the owl house funko pop**9K/yr-26.0%1.9% conv. - **the owl house dvd**8K/yr-28.4%0.0% conv. - **owl house dvd**7K/yr-11.4%0.1% conv. - **owl house plush**5K/yr+12.6%0.3% conv. - **hooty the owl house**4K/yr+15.7%0.5% conv. - **owl house toys**3K/yr+55.9%1.0% conv. - **the owl house pins**4K/yr+24.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/toh/search-terms)
## **Top toh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6736%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display**Funko**$16.35**4.8★193 rev](https://www.amazon.com/dp/B0D427ZTF9) [2**TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)**TOBGBE**$14.15**5.0★13 rev](https://www.amazon.com/dp/B0C887X29L) [3**Funko POP! Disney: The Owl House - Amity Blight**Funko**$15.68**4.8★215 rev](https://www.amazon.com/dp/B0D427CLD3) [4**Roocnie Hooty Backpacks Anime Merch Mini Travel Bag Anime Canvas Backpack**Roocnie**$34.38**4.6★63 rev](https://www.amazon.com/dp/B0CDZTVV2M) [5**Funko POP! Disney: The Owl House - EDA Clawthorne**Funko**$15.38**4.9★184 rev](https://www.amazon.com/dp/B0D426QXTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50Pcs The Owl House Stickers for Kids - Cute Cartoon Film Stickers Cute Gifts for Girls Boys Vinyl Sticker for Kids Waterbottle Laptop Guitar Classroom Prizes for Elementary Students (Owl)**LHST**$5.57**58 rev10mo ago](https://www.amazon.com/dp/B0FQ3LK1YW) [**BWWKTOP Magic Bird Theme Magical Owl Crossbody Bag Witch Character Fans Gift Witch Character & Enchanted Owl Shoulder Bag Magical Owl Merch (Owl Xk-b)**BWWKTOP**$15.13**6 rev1y ago](https://www.amazon.com/dp/B0DXL7GYQW) [**Baby King The Owl House Animated Cartoon TV Show 1.8 Enamel Pin Badge**Pinstant**$15.24**4 rev1y ago](https://www.amazon.com/dp/B0DV4274PB) [**Funko Pop Disney: The Owl House - Luz Noceda - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors and Display**Funko**$16.35**193 rev1y ago](https://www.amazon.com/dp/B0D427ZTF9) [**Funko POP! Disney: The Owl House - Amity Blight**Funko**$15.68**215 rev1y ago](https://www.amazon.com/dp/B0D427CLD3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Squishmallows Winston the Owl Slippers - Plush Lightweight Warm Comfort Soft Aline Slipper House Shoes for kids girl boy - Owl Winston (sizes 4-5 Big Kid)**Squishmallows**$23.48**4.7★**▲ 353%**](https://www.amazon.com/dp/B0CKZCHCZS) [**Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Large)**Howenlthy**$29.96**4.7★**▲ 272%**](https://www.amazon.com/dp/B0C4KMHVF8) [**Roocnie Anime Cosplay Adult Printed Top Pants Set Men Cosplay Costume M**Roocnie**$31.48**4.1★**▲ 208%**](https://www.amazon.com/dp/B0C4P3QXBQ) [**Howenlthy Adult Owl House Short T-shirt Suit Cosplay Owl Luz Noceda Sweatshirt Pants Casual Shirt Shorts Halloween Outfit (Suit-2 Medium)**Howenlthy**$29.96**4.7★**▲ 153%**](https://www.amazon.com/dp/B0C4KQ16SJ) [**TOBGBE 2 Pairs Cartoon House Glyph Socks Owl House Fire Ice Plant Light Glyph Gift Cartoon House Fans Gift (Glyph Socks)**TOBGBE**$14.15**5.0★**▲ 106%**](https://www.amazon.com/dp/B0C887X29L)
**~~View all trending →~~**
## **What buyers say about toh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great quality”*
**Value For Money**14%
*“a good value for your cash”*
**Collectibles**11%
*“Great thing to add to my collection”*
**Gifting Purpose**11%
*“Loved to gift this”*
**Color**7%
*“the colors are accurate”*
**Advertised Vs Actual Product**7%
*“Just as pictured”*
**Adhesion/Stickiness**6%
*“Nice stickers that stick”*
**Soft Feel**6%
*“Soft and comfy”*
**Warmth**6%
*“As expected they get very warm”*
**Size-Overall**6%
*“Fit perfect”*
### **What buyers complain about **
**Value For Money**50%
*“I paid $18.99 and I do wish he was cheaper”*
**Size-Overall**25%
*“its a lot bigger than I thought it would be”*
### **Top return reasons **
**Size-Overall**18%
**Feet Fit**10%
**Advertised Vs Actual Product**10%
**Gifting Purpose**10%
**Material Quality**8%
**Brightness/Shine/Glow**5%
**Value For Money**5%
**Length**5%
**Adhesion/Stickiness**5%
**Print Quality**5%
## **Common questions**
- **Is toh profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the toh niche?**
- 24 brands and 55 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in toh?**
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for toh peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the toh niche?**
- Listings span $4.65–$67.21; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.
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