---
title: "Todoroki — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/todoroki"
last_updated: "2026-08-08T10:13:23.117Z"
locale: en
meta:
description: "Niche score 50/100 · $175K/yr market · 962K searches/yr · $20.89 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $175K/yr market · 962K searches/yr · $20.89 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Todoroki — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **todoroki**
**Worth a look**
Shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list.
Market size 36Growth 48Conversion 11Competition 89Returns 96Price range 86Avg price 90Brand share 13Review moat 45Quality gap 16
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.89**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****$6.17–$87.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,976.15**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$175K**
$175K/yr · 962K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, todoroki is a $175K/yr Amazon United States market (962K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **todoroki market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$313K–$418K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#4,843**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **43%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**370**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**4%**
- Funko79% - Banpresto8% - YLQANONG4% - Knuckleheads Little Threads3% - TAMASHII NATIONS1% - Puruuige1% - Open — no brand owns it (7 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.
30K20KBlack Friday '24Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/todoroki/trend)
## **Top todoroki search terms**
- **my hero academia funko pop**288K/yr+10.2%0.7% conv. - **mha funko pop**182K/yr+30.0%0.5% conv. - **bakugo funko pop**74K/yr+12.2%0.5% conv. - **todoroki figure**45K/yr+39.3%0.4% conv. - **shoto todoroki figure**41K/yr+65.9%0.4% conv. - **shoto todoroki**57K/yr+4.2%0.3% conv. - **funko pop my hero academia**61K/yr+4.9%0.8% conv. - **todoroki**50K/yr+5.4%0.4% conv. - **funko pop mha**29K/yr+26.1%0.4% conv. - **mha funko**21K/yr+42.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/todoroki/search-terms)
## **Top todoroki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$7K6%$10K8%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation My Hero Academia Todoroki (Metallic) Exclusive**Funko**$14.68**4.8★5,620 rev](https://www.amazon.com/dp/B07ZNKV7HM) [2**Funko POP! Animation My Hero Academia Shoto Todoroki (Glow in The Dark) Exclusive**Funko**$18.77**4.8★438 rev](https://www.amazon.com/dp/B0BFVFZC85) [3**Funko POP! Animation: My Hero Academia (MHA) - Hawks**Funko**$16.38**4.9★102 rev](https://www.amazon.com/dp/B0DZXSRN7C) [4**Funko My Hero Academia Himiko Toga Pop Figure (AAA Anime Exclusive)**Funko**$19.15**4.8★2,135 rev](https://www.amazon.com/dp/B07X5CW5S6) [5**Funko! Pop Animation: My Hero Academia - Katsuki Bakugo (Explosion) Figure (Hot Topic Exclusive)**Funko**$34.35**4.9★1,248 rev](https://www.amazon.com/dp/B09BZVFLGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Animation: My Hero Academia (MHA) - Hawks**Funko**$16.38**102 rev10mo ago](https://www.amazon.com/dp/B0DZXSRN7C) [**Funko POP! Animation: My Hero Academia (MHA) - All for One**Funko**$13.20**52 rev10mo ago](https://www.amazon.com/dp/B0DZXVRBBX) [**Funko Pop Animation: My Hero Academia - Lady Nagant - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors**Funko**$10.54**138 rev1y ago](https://www.amazon.com/dp/B0D98TYB61) [**Funko POP! Plus: My Hero Academia (MHA) - Shigaraki**Funko**$12.21**214 rev1y ago](https://www.amazon.com/dp/B0D98TW4N3) [**Pop! Animation: My Hero Academia Katsuki Bakugo Previews Exclusive Vinyl Figure**Funko**$36.01**173 rev2y ago](https://www.amazon.com/dp/B0CSH3KCMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap(M 2-5 Years Black Rectangle)**Knuckleheads Little Threads**$24.20**4.8★**▲ 407%**](https://www.amazon.com/dp/B08FFSMJQD) [**Funko Pop! Animation: My Hero Academia (MHA) - (MHA) 2 Pack - Endeavor & Todoroki &Todoroki - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans**Funko**$28.64**4.8★**▲ 192%**](https://www.amazon.com/dp/B0B82W4LGJ) [**Funko! Pop Animation: My Hero Academia - Katsuki Bakugo (Explosion) Figure (Hot Topic Exclusive)**Funko**$34.35**4.9★**▲ 140%**](https://www.amazon.com/dp/B09BZVFLGY) [**Funko POP! Animation: My Hero Academia (MHA) - Hawks**Funko**$16.38**4.9★**▲ 84%**](https://www.amazon.com/dp/B0DZXSRN7C) [**Funko POP Anime My Hero Academia Ochaco Action Figure Multi Standard (12384)**Funko**$14.89**4.8★**▲ 76%**](https://www.amazon.com/dp/B072F3M8KP)
**~~View all trending →~~**
## **What buyers say about todoroki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“I have zero complaints because the figure is gorgeous”*
**Value For Money**14%
*“Worth It”*
**Gifting Purpose**14%
*“Christmas gift for my daughter”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Collectibles**5%
*“Bought this for my collection”*
**Strength**4%
*“he is very stable”*
**Durability**3%
*“No damage”*
**Size-Overall**3%
*“Good size and quality”*
**Design-Overall**3%
*“The detail is perfect”*
**Storage Capacity**2%
*“easy to store”*
### **What buyers complain about **
**Size-Overall**25%
*“larger than expected”*
**Quality-Overall**11%
*“Poor Quality”*
**Color**10%
*“The colors are horrible”*
**Value For Money**9%
*“Shipping was kind of costly”*
**Paint Quality**6%
*“Paint can be off”*
**Brightness/Shine/Glow**6%
*“Sparkles bent”*
**Defective Material/Parts**4%
*“One of the explosives broke”*
**Thickness**4%
*“the stand is really thick”*
**Strength**2%
*“His neck feels super weak and cheap”*
**Durability**2%
*“The head broke off where my daughter dropped it”*
### **Top return reasons **
**Value For Money**16%
**Size-Overall**15%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**10%
**Gifting Purpose**10%
**Product Condition**8%
**Functionality-Overall**5%
**Add-Ons/Attachments**4%
**Material Quality**2%
**Durability**2%
## **Common questions**
- **Is todoroki profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 68 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the todoroki niche?**
- 13 brands and 370 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in todoroki?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.8%.
- **When does demand for todoroki peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the todoroki niche?**
- Listings span $6.17–$87.80; the average listing price is $20.89 (sweet spot $15–$100). The average incumbent carries 1,976 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)