---
title: "Trend — toddler coloring - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toddler-coloring/trend"
last_updated: "2026-08-08T11:47:33.151Z"
locale: en
meta:
  description: "Niche score 50/100 · $291K/yr market · 351K searches/yr · $15.56 avg price. Soft demand (-17.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $291K/yr market · 351K searches/yr · $15.56 avg price. Soft demand (-17.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toddler coloring - Flapen"
---

# **toddler coloring**

**Worth a look**

Shows low returns (1.3%), but soft demand (-17.7% this quarter) keeps it on the watch list.

Market size 51Growth 16Conversion 61Competition 49Returns 89Price range 62Avg price 76Brand share 61Review moat 22Quality gap 32

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.56**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.95–$31.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$291K**

$291K/yr · 351K searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,191.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.7%**

90-day search growth — must beat 0% to launch

## Trend