---
title: "Search terms — toddler activities - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/toddler-activities/search-terms"
last_updated: "2026-08-08T11:49:28.792Z"
locale: en
meta:
  description: "Niche score 69/100 · $932K/yr market · 1.3M searches/yr · $13.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $932K/yr market · 1.3M searches/yr · $13.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — toddler activities - Flapen"
---

# **toddler activities**

**Launch it**

A $932K/yr market growing +32.5% this quarter with returns at 1.6% — clears our launch bar.

Market size 76Growth 58Conversion 59Competition 95Returns 83Price range 74Avg price 64Brand share 96Review moat 24Quality gap 25

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$932K**

$932K/yr · 1.3M searches

**Price range**

**Good****$4.95–$43.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.73**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+32.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,925.75**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms