---
title: "Tmnt Mtg — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/tmnt-mtg"
last_updated: "2026-08-08T11:40:54.545Z"
locale: en
meta:
description: "Niche score 44/100 · $1.4M/yr market · 693K searches/yr · $77.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $1.4M/yr market · 693K searches/yr · $77.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tmnt Mtg — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **tmnt mtg**
**Skip it**
Soft demand (-81.3% this quarter) — this niche doesn't clear our bar today.
Market size 85Growth 0Conversion 33Competition 31Returns 97Price range 22Avg price 83Brand share 3Review moat 90Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****195.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.4M**
$1.4M/yr · 693K searches
**Avg price**
**Great****$77.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****$11.32–$406.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-81.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tmnt mtg is a $1.4M/yr Amazon United States market (693K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tmnt mtg market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$3.1M–$3.9M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**108**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Magic: The Gathering93% - Nickelodeon2% - Ground Up2% - Kabinka1% - Ultimate Guard1% - Stepane1%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -81.3% search growth over the last 90 days.
80K60KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/tmnt-mtg/trend)
## **Top tmnt mtg search terms**
- **tmnt mtg**220K/yr-83.7%2.1% conv. - **mtg tmnt**164K/yr-82.1%2.1% conv. - **tmnt magic the gathering**91K/yr-82.1%2.1% conv. - **magic the gathering tmnt**52K/yr-73.8%2.0% conv. - **magic the gathering teenage mutant ninja turtles**27K/yr-67.1%2.1% conv. - **mtg ninja turtles**32K/yr-73.0%2.3% conv. - **teenage mutant ninja turtles mtg**33K/yr-84.5%1.7% conv. - **mtg teenage mutant ninja turtles**23K/yr-77.1%2.3% conv. - **ninja turtles mtg**20K/yr-84.2%1.8% conv. - **teenage mutant ninja turtles magic the gathering**19K/yr-71.8%2.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/tmnt-mtg/search-terms)
## **Top tmnt mtg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$140K20%$281K30%$421K40%$561K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering | Teenage Mutant Ninja Turtles - Turtle Team-Up | Collectible Trading Card Game**Magic: The Gathering**$46.35**4.7★347 rev](https://www.amazon.com/dp/B0FR7K693P) [2**MTG Teenage Mutant Ninja Turtles Pre-Release Pack**Magic: The Gathering**$41.61**4.7★97 rev](https://www.amazon.com/dp/B0GHS8HB3Q) [3**Magic: The Gathering | Teenage Mutant Ninja Turtles - Play Booster Box | 30 Packs | Collectible Trading Card Game**Magic: The Gathering**$125.41**4.7★368 rev](https://www.amazon.com/dp/B0FR6W5K12) [4**Magic: The Gathering | Teenage Mutant Ninja Turtles - Bundle | 9 Play Boosters 30 Lands Foil Alt-Art Promo Card + Exclusive Accessories | Collectible Trading Card Game**Magic: The Gathering**$59.44**4.7★298 rev](https://www.amazon.com/dp/B0FR7KFXBB) [5**Magic: The Gathering | Teenage Mutant Ninja Turtles - Commander Deck - Turtle Power! | Collectible Trading Card Game**Magic: The Gathering**$54.79**4.8★706 rev](https://www.amazon.com/dp/B0FR717633)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stepane MTG Commander Deck Box with Double Display Windows Ninja Card Case Fits 100+ Double Sleeved Cards Magnetic Card Storage Box with 2 Dividers & 2 Toploaders for TCG Green/Gold**Stepane**$19.61**365 rev3mo ago](https://www.amazon.com/dp/B0GSPKXP9Q) [**Kabinka MTG Card Sleeves - Turtles 100 Standard Size Pack**Kabinka**$17.25**123 rev6mo ago](https://www.amazon.com/dp/B0GJXLMY1C) [**Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition (Deluxe Bundle with 1 Collector Booster 9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)**Magic: The Gathering**$89.06**37 rev6mo ago](https://www.amazon.com/dp/B0G87RDQPV) [**Magic: The Gathering | Marvel Super Heroes Play Booster Box | 30 Packs | Collectible Trading Card Game**Magic: The Gathering**$131.05**186 rev6mo ago](https://www.amazon.com/dp/B0GF4MXFPC) [**MTG Teenage Mutant Ninja Turtles Pre-Release Pack**Magic: The Gathering**$41.61**97 rev6mo ago](https://www.amazon.com/dp/B0GHS8HB3Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stepane MTG Commander Deck Box with Double Display Windows Ninja Card Case Fits 100+ Double Sleeved Cards Magnetic Card Storage Box with 2 Dividers & 2 Toploaders for TCG Green/Gold**Stepane**$19.61**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GSPKXP9Q) [**Nickelodeon Teenage Mutant Ninja Turtles Boys Short Sleeve Polo Shirt for Toddler and Big Kids White**Nickelodeon**$18.81**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DR9CMLDM) [**Teenage Mutant Ninja Turtles Low Top Sneakers for Men & Women Officially Licensed TMNT Casual Lace Up Shoes Sizes 912 Green**Ground Up**$42.07**4.4★**▲ 919%**](https://www.amazon.com/dp/B0DV66BK9Z) [**Ultimate Guard - Boulder 100+ - Magic the Gathering Universes Beyond - Teenage Mutant Ninja Turtles - Technodrome Battle**Ultimate Guard**$29.27**4.8★**▲ 688%**](https://www.amazon.com/dp/B0GDJB8X6N) [**Kabinka MTG Card Sleeves - Turtles 100 Standard Size Pack**Kabinka**$17.25**4.6★**▲ 440%**](https://www.amazon.com/dp/B0GJXLMY1C)
**~~View all trending →~~**
## **What buyers say about tmnt mtg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Best value”*
**Collectibles**17%
*“Happy with all the added cards to my collection”*
**Fun/Entertainment Experience**16%
*“Fun for the whole family”*
**Quality-Overall**13%
*“Good quality”*
**Advertised Vs Actual Product**10%
*“Exactly what I wanted”*
**Design-Overall**5%
*“The artwork is great”*
**Strength**2%
*“A well built commander”*
**Ease Of Use**1%
*“easy to handle”*
**Color**1%
*“Good color”*
**Durability**1%
*“Great and durable”*
### **What buyers complain about **
**Value For Money**39%
*“Overpriced”*
**Quality-Overall**14%
*“I expected better quality control and customer service”*
**Size-Overall**5%
*“couldn't fit any of the cards I've got”*
**Advertised Vs Actual Product**3%
*“Misleading & Cheap”*
**Thickness**2%
*“the katana is weirdly thick”*
**Defective Material/Parts**2%
*“Scavenge for parts”*
**Gifting Purpose**2%
*“This has to be the worst gift bundle I have ever opened”*
**Display-Overall**2%
*“No display box”*
**Cushion**2%
*“Zero padding, not cool”*
**Smell**2%
*“had a hot glue smell to everything”*
### **Top return reasons **
**Value For Money**48%
**Size-Overall**23%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Functionality-Overall**2%
**Product Condition**2%
**Print Quality**2%
**Material Quality**2%
**Feet Fit**2%
**Length**2%
## **Common questions**
- **Is tmnt mtg profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 17 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -81.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tmnt mtg niche?**
- 6 brands and 108 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in tmnt mtg?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **What does it cost to enter the tmnt mtg niche?**
- Listings span $11.32–$406.35; the average listing price is $77.55 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.
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