---
title: "Therian Mask — $238K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/therian-mask"
last_updated: "2026-08-08T11:43:51.380Z"
locale: en
meta:
description: "Niche score 57/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Therian Mask — $238K/yr Amazon US Niche (2026) - Flapen"
---
# **therian mask**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 23Conversion 9Competition 83Returns 89Price range 64Avg price 79Brand share 96Review moat 78Quality gap 43
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****443.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.66–$35.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$238K**
$238K/yr · 2.0M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, therian mask is a $238K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **therian mask market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$247K–$330K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#5,260**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**33%**
Top 20: 84%
**Top-5 click share**
**32%**
Top 20: 72%
**Open market**
**61%**
- Adolala10% - yolrdiw7% - TherianMask6% - OANTGM6% - Generic5% - Apettoey5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
60K40KHoliday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/therian-mask/trend)
## **Top therian mask search terms**
- **therian**815K/yr-8.5%0.3% conv. - **therian mask**472K/yr-3.5%1.3% conv. - **therian stuff**236K/yr-5.3%0.2% conv. - **therian gear**138K/yr+1.7%0.2% conv. - **therian clothes**91K/yr-1.3%0.2% conv. - **therian masks**47K/yr-0.5%2.1% conv. - **therain**32K/yr-2.8%0.1% conv. - **therian mask already made**28K/yr-10.2%0.1% conv. - **therian mask premade**22K/yr+18.3%0.2% conv. - **therian accessories**34K/yr+3.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/therian-mask/search-terms)
## **Top therian mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women**Adolala**$21.66**4.5★748 rev](https://www.amazon.com/dp/B0CY1PM5MP) [2**yolrdiw Womens Therian Star Fingerless Gloves Wrist Length Knitted Mitten for Y2K Emo Grunge Punk Goth Accessories**yolrdiw**$6.84**4.5★77 rev](https://www.amazon.com/dp/B0DHQN9RM1) [3**TherianMask 37 Pcs Therian Mask Kit White Cat Masks DIY to Paint Furry Animal Mask Therian Gear Therian Stuff for Halloween Masquerade Cosplay Party (C)**TherianMask**$19.65**4.7★176 rev](https://www.amazon.com/dp/B0DT9LYFN3) [4**OANTGM Fuzzy Leg Warmers Aesthetic Elk Therian Stuff Christmas Accessories Fur Leg Warmers Y2k Kawaii (Yellow One Size)**OANTGM**$18.51**4.4★65 rev](https://www.amazon.com/dp/B0DNDQC64B) [5**Apettoey 10PCS Cat Masks - White Therian Masks for Masquerade Halloween Kids Cosplay & Costume Parties**Apettoey**$10.19**4.8★1,020 rev](https://www.amazon.com/dp/B0CNKQFXKL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Therian Mask Kit Cat or Fox Craft Kit Therian Mask Plastic Mask Base Pre-Applied Fleece Easy DIY Beginner Friendly Eye Mesh Faux Fur & Paint & Metal Pendant Halloween Cosplay & Christmas Gifts**Generic**$24.11**55 rev2mo ago](https://www.amazon.com/dp/B0GG8RHYYR) [**Nosiny 11.8 Inch Fluffy Therian Fox Tail Keychain and Beaded Pendant Keychain for Cosplay Costume Keyring Bag Accessory(Red Sun Color)**Nosiny**$15.24**10 rev6mo ago](https://www.amazon.com/dp/B0GGGWHSBW) [**50PCS Funny Therian Stickers for Water Bottles Vinyl Waterproof Sticker Lovely Cartoon Decals Pack for Laptop Guitar Scrapbook Skateboard Party Supplies (Therian)**Hozeuiy**$3.66**21 rev6mo ago](https://www.amazon.com/dp/B0GG7MJPNM) [**Therian Therian Stuff Gear Set 5 Pcs Y2K Fairy Grunge Accessories Kit with Therian Necklace Beanie Tail Arm Bracelets Brown**GNAYOAHLI**$23.40**24 rev7mo ago](https://www.amazon.com/dp/B0G5PL94KP) [**Nosiny 10pcs Therian Bracelets Fairy Grunge Stacking Leather Beaded Stretch Bracelet Therian Pride Symbol Accessory with Paw Designs for Cosplay Gift**Nosiny**$18.06**18 rev1y ago](https://www.amazon.com/dp/B0FKSPHM3T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Therian Mask Kit Cat or Fox Craft Kit Therian Mask Plastic Mask Base Pre-Applied Fleece Easy DIY Beginner Friendly Eye Mesh Faux Fur & Paint & Metal Pendant Halloween Cosplay & Christmas Gifts**Generic**$24.11**4.4★**▲ 198%**](https://www.amazon.com/dp/B0GG8RHYYR) [**50PCS Funny Therian Stickers for Water Bottles Vinyl Waterproof Sticker Lovely Cartoon Decals Pack for Laptop Guitar Scrapbook Skateboard Party Supplies (Therian)**Hozeuiy**$3.66**4.3★**▲ 168%**](https://www.amazon.com/dp/B0GG7MJPNM) [**Nosiny 11.8 Inch Fluffy Therian Fox Tail Keychain and Beaded Pendant Keychain for Cosplay Costume Keyring Bag Accessory(Red Sun Color)**Nosiny**$15.24**3.3★**▲ 158%**](https://www.amazon.com/dp/B0GGGWHSBW) [**KlaOYer Canvas Messenger Bag Large Hobo Bag Crossbody Shoulder Bag Tote Bag with Pocket for Women and Men (Green)**KlaOYer**$17.00**4.4★**▲ 92%**](https://www.amazon.com/dp/B0BFQRVQHF) [**Therian Therian Stuff Gear Set 5 Pcs Y2K Fairy Grunge Accessories Kit with Therian Necklace Beanie Tail Arm Bracelets Brown**GNAYOAHLI**$23.40**4.3★**▲ 86%**](https://www.amazon.com/dp/B0G5PL94KP)
**~~View all trending →~~**
## **What buyers say about therian mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality seems solid so far”*
**Soft Feel**10%
*“The fur is soft”*
**Value For Money**8%
*“Good value”*
**Advertised Vs Actual Product**7%
*“As described”*
**Size-Overall**6%
*“Fit great”*
**Fun/Entertainment Experience**6%
*“Fun”*
**Durability**4%
*“Very durable, doesnt break easily”*
**Creativity**4%
*“Creative Crafting”*
**Comfort-Overall**4%
*“Very comfortable”*
**Strength**3%
*“Pretty sturdy”*
### **What buyers complain about **
**Size-Overall**22%
*“Very small”*
**Durability**9%
*“Broke instantly”*
**Value For Money**5%
*“I think the price could've been a bit lower though”*
**Quality-Overall**5%
*“Horrible quality and broke immediately”*
**Color**4%
*“purple no blue”*
**Advertised Vs Actual Product**3%
*“This is definitely misleading”*
**Thickness**3%
*“The fur was also pretty thick”*
**Comfort-Overall**3%
*“Uncomfortable”*
**Shape/Style**2%
*“Very bad looking at first you have to reshape it”*
**Material Quality**2%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**9%
**Material Quality**4%
**Quality-Overall**4%
**Color**4%
**Defective Material/Parts**2%
**Length**2%
**Zipper Quality**2%
**Thin**2%
**Value For Money**2%
## **Common questions**
- **Is therian mask profitable to sell on Amazon United States?**
- The niche generates $238K/yr across 56 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the therian mask niche?**
- 41 brands and 58 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in therian mask?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.3%.
- **When does demand for therian mask peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the therian mask niche?**
- Listings span $3.66–$35.09; the average listing price is $16.48 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.
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