---
title: "Tensies Dice Game — $455K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/tensies-dice-game"
last_updated: "2026-08-08T12:30:01.038Z"
locale: en
meta:
  description: "Niche score 52/100 · $455K/yr market · 603K searches/yr · $12.70 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $455K/yr market · 603K searches/yr · $12.70 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Tensies Dice Game — $455K/yr Amazon US Niche (2026) - Flapen"
---

# **tensies dice game**

**Worth a look**

Shows low returns (1.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 58Growth 30Conversion 66Competition 49Returns 88Price range 71Avg price 56Brand share 60Review moat 49Quality gap 16

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$4.13–$42.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$455K**

$455K/yr · 603K searches

**Avg price**

**Good****$12.70**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,586.39**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, tensies dice game is a $455K/yr Amazon United States market (603K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **tensies dice game market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**30K–40K**</dd><dd>avg 1,250–1,500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$381K–$508K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**5.9%**</dd>

<dt>**Avg BSR**</dt><dd>**#56**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**93%**</dd>

<dt>**Out of stock**</dt><dd>**1.4%**</dd>

<dt>**Avg brand age**</dt><dd>**48 months**</dd>

<dt>**Avg seller age**</dt><dd>**165 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**69**

**Top-5 brand share**

**69%**

Top 20: 100%

**Top-5 click share**

**56%**

Top 20: 91%

**Open market**

**27%**

- TENZI43% - SLSESIN12% - Seifar6% - jrceliy4% - Rerdeim4% - Handan4%

## **Demand & seasonality**

Weekly Amazon search volume, last 70 weeks — +4.3% search growth over the last 90 days.

25K15KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.9×

[**Open Trend **](https://flapen.com/research/us/toys-games/tensies-dice-game/trend)

## **Top tensies dice game search terms**

- **tenzi dice game**144K/yr+13.8%7.7% conv. - **tenzi**83K/yr+21.5%5.0% conv. - **d6 dice**54K/yr+18.4%2.0% conv. - **d6 dice set**65K/yr-21.6%1.6% conv. - **6 sided dice**49K/yr+0.9%2.6% conv. - **16mm dice**27K/yr+13.4%2.1% conv. - **six sided dice**18K/yr-6.2%2.8% conv. - **6 sided dice set**23K/yr-22.8%2.5% conv. - **tensies dice game**19K/yr+4.0%8.3% conv. - **tenzies dice game**20K/yr-4.3%8.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/tensies-dice-game/search-terms)

## **Top tensies dice game products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$23K10%$45K15%$68K20%$91K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TENZI Party Pack Dice Game - A Fun Fast Frenzy for The Whole Family - 6 Sets of 10 Colored Dice with Storage Case - Colors May Vary](https://m.media-amazon.com/images/I/41IWgAYWpEL.jpg)**TENZI Party Pack Dice Game - A Fun Fast Frenzy for The Whole Family - 6 Sets of 10 Colored Dice with Storage Case - Colors May Vary**TENZI**$28.91**4.8★2,999 rev](https://www.amazon.com/dp/B00DQEGXN0) [2![TENZI Dice Party Game - A Fun Fast Frenzy for the Whole Family - 4 Sets of 10 Colored Dice with Storage Tube - Colors May Vary](https://m.media-amazon.com/images/I/313meNBGQqL.jpg)**TENZI Dice Party Game - A Fun Fast Frenzy for the Whole Family - 4 Sets of 10 Colored Dice with Storage Tube - Colors May Vary**TENZI**$19.05**4.8★5,549 rev](https://www.amazon.com/dp/B004TAAGFQ) [3![100 Pieces 16MM Dice Set 6 Sided Colored Dices with Portable Plastic Box](https://m.media-amazon.com/images/I/51zzyWSp02L.jpg)**100 Pieces 16MM Dice Set 6 Sided Colored Dices with Portable Plastic Box**SLSESIN**$8.44**4.8★1,475 rev](https://www.amazon.com/dp/B0BTPSDSFD) [4![120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching](https://m.media-amazon.com/images/I/61HyZhMH8oL.jpg)**120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching**Seifar**$9.73**4.6★300 rev](https://www.amazon.com/dp/B0DTHJNC4B) [5![TENZI 77 Ways to Play The Add-on Card Set for the Dice Party Game - Ages 7 to 97](https://m.media-amazon.com/images/I/41KbYSa5HkL.jpg)**TENZI 77 Ways to Play The Add-on Card Set for the Dice Party Game - Ages 7 to 97**TENZI**$15.73**4.8★4,309 rev](https://www.amazon.com/dp/B01GPEJN2U)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color](https://m.media-amazon.com/images/I/51BZ-5-rqhL.jpg)**Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color**Rerdeim**$6.69**227 rev10mo ago](https://www.amazon.com/dp/B0FRMX4LYG) [![100PCS 16mm Game Dice Set 10 Colors D6 Dice with Velvet Storage Bag](https://m.media-amazon.com/images/I/518Wj5iwSvL.jpg)**100PCS 16mm Game Dice Set 10 Colors D6 Dice with Velvet Storage Bag**zeamas**$15.93**15 rev1y ago](https://www.amazon.com/dp/B0FHJYG4KG) [![Yiotfandoll 10 Pieces Polyhedral Dice Set D6 Dice 16mm Acrylic 6 Sided Dice Game Dice for Dungeons and Dragons RPG MTG DND Dice Table Games (Starry Purple Black)](https://m.media-amazon.com/images/I/41ci2ktuqvL.jpg)**Yiotfandoll 10 Pieces Polyhedral Dice Set D6 Dice 16mm Acrylic 6 Sided Dice Game Dice for Dungeons and Dragons RPG MTG DND Dice Table Games (Starry Purple Black)**Yiotfandoll**$6.26**48 rev1y ago](https://www.amazon.com/dp/B0DXFCQN6K) [![120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching](https://m.media-amazon.com/images/I/61HyZhMH8oL.jpg)**120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching**Seifar**$9.73**300 rev1y ago](https://www.amazon.com/dp/B0DTHJNC4B) [![50 Pieces Dice Set 14mm 6 Sided Colored Dice with Plastic Storage Box](https://m.media-amazon.com/images/I/414lQa9tAyL.jpg)**50 Pieces Dice Set 14mm 6 Sided Colored Dice with Plastic Storage Box**Riaaorr**$6.73**359 rev2y ago](https://www.amazon.com/dp/B0CSFHXTP2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![100PCS 16mm Game Dice Set 10 Colors D6 Dice with Velvet Storage Bag](https://m.media-amazon.com/images/I/518Wj5iwSvL.jpg)**100PCS 16mm Game Dice Set 10 Colors D6 Dice with Velvet Storage Bag**zeamas**$15.93**4.8★**▲ 274%**](https://www.amazon.com/dp/B0FHJYG4KG) [![Yiotfandoll 10 Pieces Polyhedral Dice Set D6 Dice 16mm Acrylic 6 Sided Dice Game Dice for Dungeons and Dragons RPG MTG DND Dice Table Games (Starry Purple Black)](https://m.media-amazon.com/images/I/41ci2ktuqvL.jpg)**Yiotfandoll 10 Pieces Polyhedral Dice Set D6 Dice 16mm Acrylic 6 Sided Dice Game Dice for Dungeons and Dragons RPG MTG DND Dice Table Games (Starry Purple Black)**Yiotfandoll**$6.26**4.9★**▲ 107%**](https://www.amazon.com/dp/B0DXFCQN6K) [![Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color](https://m.media-amazon.com/images/I/51BZ-5-rqhL.jpg)**Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color**Rerdeim**$6.69**4.8★**▲ 78%**](https://www.amazon.com/dp/B0FRMX4LYG) [![AUSTOR 42 Pieces Polyhedral Dice 6 Sided Game Dice Set Mixed Color Dices Assortment with a Black Velvet Storage Bag for DND RPG MTG Table Games](https://m.media-amazon.com/images/I/515lcilUyVL.jpg)**AUSTOR 42 Pieces Polyhedral Dice 6 Sided Game Dice Set Mixed Color Dices Assortment with a Black Velvet Storage Bag for DND RPG MTG Table Games**AUSTOR**$8.95**4.8★**▲ 53%**](https://www.amazon.com/dp/B0B4J7RNTD) [![6 Sided Dice Set 10 Colors 16mm Acrylic Game Dice for DND MTG RPG Tenzi Yahtze Bunco Table Borad Games Math Teaching (100 Pieces 10 Colors)](https://m.media-amazon.com/images/I/51hgbXYSxVL.jpg)**6 Sided Dice Set 10 Colors 16mm Acrylic Game Dice for DND MTG RPG Tenzi Yahtze Bunco Table Borad Games Math Teaching (100 Pieces 10 Colors)**SLAKOZYT**$12.90**4.5★**▲ 50%**](https://www.amazon.com/dp/B0BBLY4B1R)

**~~View all trending →~~**

## **What buyers say about tensies dice game**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Beautiful colors”*

**Quality-Overall**13%

*“Good quality, roll smoothly and easy to see”*

**Fun/Entertainment Experience**12%

*“Fun game”*

**Value For Money**11%

*“Good product for the price”*

**Advertised Vs Actual Product**6%

*“As described”*

**Size-Overall**5%

*“Good size”*

**Educational-Overall**4%

*“Great for Classrooms”*

**Trivia Games**3%

*“Good for board or dice games”*

**Ease Of Use**2%

*“Ease to use and store”*

**Weight Light**2%

*“the weight keeps the roll balanced”*

### **What buyers complain about **

**Size-Overall**47%

*“Wrong size”*

**Color**6%

*“Color disappointed”*

**Quality-Overall**5%

*“bad quality control”*

**Weight Light**3%

*“dice were way too light in weight”*

**Advertised Vs Actual Product**2%

*“Deceptive description”*

**Strength**1%

*“Unfortunately, the case they come in is flimsy”*

**Shape/Style**1%

*“Unfortunately, the rounded edges made the dice spin like a top”*

**Value For Money**1%

*“Expensive for dice”*

**Balance/Stability**1%

*“And the are not quite balanced in appearance”*

**Shrinkage Resistance**1%

*“Shrinkification doesn't work on dice”*

### **Top return reasons **

**Size-Overall**79%

**Color**7%

**Value For Money**5%

**Advertised Vs Actual Product**4%

**Quality-Overall**2%

**Defective Material/Parts**1%

**Shape/Style**1%

**Product Condition**1%

**Functionality-Overall**0%

**Weight Light**0%

## **Common questions**

<dl>

<dt>**Is tensies dice game profitable to sell on Amazon United States?**</dt><dd>The niche generates $455K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (52/100).</dd>

<dt>**How competitive is the tensies dice game niche?**</dt><dd>20 brands and 69 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.</dd>

<dt>**What do buyers complain about in tensies dice game?**</dt><dd>Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.4%.</dd>

<dt>**When does demand for tensies dice game peak?**</dt><dd>Demand peaks in Jan–Dec; the busiest month runs 4.9× the quietest.</dd>

<dt>**What does it cost to enter the tensies dice game niche?**</dt><dd>Listings span $4.13–$42.24; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.</dd>

</dl>

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