---
title: "Tempera Paint — $580K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/tempera-paint"
last_updated: "2026-08-08T13:39:40.961Z"
locale: en
meta:
description: "Niche score 59/100 · $580K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $580K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tempera Paint — $580K/yr Amazon US Niche (2026) - Flapen"
---
# **tempera paint**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 51Conversion 60Competition 60Returns 96Price range 83Avg price 95Brand share 38Review moat 44Quality gap 23
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.49–$67.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$580K**
$580K/yr · 424K searches
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+22.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,121.27**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, tempera paint is a $580K/yr Amazon United States market (424K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tempera paint market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$782K–$1.0M**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**14%**
- Colorations31% - Crayola22% - Cra-Z-Art19% - JOYIN5% - Positive Art5% - Fun Express4% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/tempera-paint/trend)
## **Top tempera paint search terms**
- **tempera paint**167K/yr+11.9%4.6% conv. - **tempera paint for kids**44K/yr+12.7%5.9% conv. - **washable tempera paint**24K/yr+55.3%5.5% conv. - **tempura paint**23K/yr+15.2%6.4% conv. - **tempra paint**22K/yr+24.9%5.3% conv. - **classroom paint**17K/yr+49.1%1.9% conv. - **washable tempera paint for kids**16K/yr+34.0%5.7% conv. - **colorations washable tempera paint**13K/yr+25.5%6.0% conv. - **tempera**13K/yr+44.1%1.5% conv. - **tempera paint set**16K/yr+10.0%4.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/tempera-paint/search-terms)
## **Top tempera paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$23K8%$46K12%$70K16%$93K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack**Colorations**$34.22**4.7★1,161 rev](https://www.amazon.com/dp/B0DNLJR1RJ) [2**Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+**Crayola**$46.10**4.8★3,885 rev](https://www.amazon.com/dp/B0044SEK0A) [3**Cra-Z-Art Washable Tempera Paint Bulk Pack 10ct Assorted Colors 8oz each bottle**Cra-Z-Art**$20.18**4.6★907 rev](https://www.amazon.com/dp/B0BQZV8967) [4**Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle**Cra-Z-Art**$9.96**4.4★1,269 rev](https://www.amazon.com/dp/B0BRX4VTBV) [5**Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+**Crayola**$5.49**4.7★7,655 rev](https://www.amazon.com/dp/B09GWCRSQV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors**Amazon Basics**$10.85**21 rev3mo ago](https://www.amazon.com/dp/B0FVX972P9) [**Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free**Positive Art**$47.71**52 rev1y ago](https://www.amazon.com/dp/B0FH5TQKJX) [**EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles**EXTRIC**$15.06**514 rev1y ago](https://www.amazon.com/dp/B0F5XZ39MQ) [**TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies**TMOL**$24.91**201 rev1y ago](https://www.amazon.com/dp/B0DRFWWVBT) [**Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack**Colorations**$34.22**1,161 rev1y ago](https://www.amazon.com/dp/B0DNLJR1RJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors**Amazon Basics**$10.85**4.6★**▲ 283%**](https://www.amazon.com/dp/B0FVX972P9) [**Colorations Paraben-Free Fluorescent Simply Washable Tempera Paint-Set of 6**Colorations**$22.31**4.5★**▲ 121%**](https://www.amazon.com/dp/B0DBRMYLY4) [**Colorations - SWT16 Simply Washable Tempera Paints 16 fl oz Set of 11 Colors Non Toxic Vibrant Bold Kids Paint Craft Hobby Arts & Crafts Fun Art Supplies**Colorations**$48.25**4.7★**▲ 41%**](https://www.amazon.com/dp/B0DNLJPG3B) [**12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors**Crayola**$49.71**4.8★**▲ 39%**](https://www.amazon.com/dp/B00TJ2RBGQ) [**Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA**Colorations**$20.84**4.5★**▲ 31%**](https://www.amazon.com/dp/B0DNLQWMF5)
**~~View all trending →~~**
## **What buyers say about tempera paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Great assortment of colors”*
**Ease Of Cleaning**16%
*“Easy to wash”*
**Quality-Overall**8%
*“Good quality, easy to wash off”*
**Washability**8%
*“Super easy to wash off”*
**Paint Quality**6%
*“Fun paint”*
**Fun/Entertainment Experience**5%
*“Fun for kids”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**3%
*“Easy to use”*
**Engraving/Paint/Sublimation**3%
*“This Crayola paint worked great”*
**Efficiency**3%
*“The squeeze bottles work nicely”*
### **What buyers complain about **
**Color**15%
*“Missing color”*
**Paint Quality**14%
*“this paint is awful”*
**Smell**12%
*“Chemical smell”*
**Quality-Overall**8%
*“Cheap quality”*
**Leak-Proof**5%
*“Three bottles leaked”*
**Thickness**4%
*“not as thick”*
**Stain Resistance**4%
*“Stains clothing”*
**Size-Overall**3%
*“Small”*
**Ease Of Cleaning**3%
*“Doesnt not wash off the clothing”*
**Mess Free**2%
*“Messy”*
### **Top return reasons **
**Paint Quality**36%
**Value For Money**16%
**Size-Overall**11%
**Color**11%
**Advertised Vs Actual Product**7%
**Product Condition**3%
**Leak-Proof**3%
**Functionality-Overall**2%
**Quality-Overall**2%
**Smell**2%
## **Common questions**
- **Is tempera paint profitable to sell on Amazon United States?**
- The niche generates $580K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the tempera paint niche?**
- 14 brands and 76 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in tempera paint?**
- Top complaints mined from reviews: Color, Paint Quality, Smell. The return rate is 0.9%.
- **When does demand for tempera paint peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tempera paint niche?**
- Listings span $5.49–$67.31; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 2,121 reviews — the moat a new listing must climb.
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