---
title: "Tanjiro — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/tanjiro"
last_updated: "2026-08-06T00:45:59.642Z"
locale: en
meta:
description: "Niche score 51/100 · $156K/yr market · 373K searches/yr · $28.99 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $156K/yr market · 373K searches/yr · $28.99 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tanjiro — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **tanjiro**
**Worth a look**
Shows a sweet-spot price point ($28.99 avg), but weak search conversion (1.4%) keeps it on the watch list.
Market size 33Growth 19Conversion 18Competition 79Returns 81Price range 89Avg price 95Brand share 72Review moat 56Quality gap 21
**Avg price**
**Incredible****$28.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.92–$90.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,271.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$156K**
$156K/yr · 373K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tanjiro is a $156K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tanjiro market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$174K–$232K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#4,485**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **53%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**313**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**34%**
- Funko25% - TAMASHII NATIONS14% - Banpresto9% - Juejuezi9% - Drofe5% - Bioworld5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/tanjiro/trend)
## **Top tanjiro search terms**
- **tanjiro**128K/yr-11.3%0.5% conv. - **tanjiro figure**87K/yr-1.4%0.7% conv. - **tanjiro funko pop**44K/yr-17.3%2.6% conv. - **demon slayer tanjiro**29K/yr-19.0%1.3% conv. - **tanjiro action figure**24K/yr-20.7%0.7% conv. - **tanjiro kamado**18K/yr-17.8%1.0% conv. - **demon slayer figure tanjiro**7K/yr+15.9%0.8% conv. - **demon slayer funko pop tanjiro**7K/yr-21.2%2.3% conv. - **funko tanjiro**4K/yr-29.8%3.2% conv. - **funko pop tanjiro**6K/yr-34.5%2.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/tanjiro/search-terms)
## **Top tanjiro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![TAMASHII NATIONS - Demon Slayer: Kimetsu no Yaiba - Tanjiro Kamado [The Final Battle in the Infinity Castle] S.H.Figuarts Action Figure](https://m.media-amazon.com/images/I/31n6i6qs0XL.jpg)**TAMASHII NATIONS - Demon Slayer: Kimetsu no Yaiba - Tanjiro Kamado \[The Final Battle in the Infinity Castle\] S.H.Figuarts Action Figure**TAMASHII NATIONS**$65.91**4.7★943 rev](https://www.amazon.com/dp/B0FFS31TYR) [2**Funko POP! Plus: Demon Slayer - Tanjiro Kamado (Dancing Flash)**Funko**$16.16**4.8★518 rev](https://www.amazon.com/dp/B0DSWGHVZG) [3**Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Green One Size)**Juejuezi**$28.44**4.7★351 rev](https://www.amazon.com/dp/B0BTVKG11X) [4**Ultimate Legends HD - Demon Slayer - Tanjiro Kamado (Hinokami Kagura) 5 Action Figure**Ultimate Legends**$19.23**4.4★85 rev](https://www.amazon.com/dp/B0F8KLYYF7) [5**Demon Slayer Tanjiro Athletic Crew Socks**Bioworld**$11.98**4.7★522 rev](https://www.amazon.com/dp/B08FCSM195)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)**HLDMYYXGS**$36.10**23 rev4mo ago](https://www.amazon.com/dp/B0GSFWJB63) [**Funko Pop! Animation: Demon Slayer - Tanjiro - Sumi-Ink - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors**Funko**$17.17**21 rev7mo ago](https://www.amazon.com/dp/B0FCFWX4FG) [**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)**MLDVQJV**$36.79**142 rev11mo ago](https://www.amazon.com/dp/B0G6CYV85C) [**Funko POP! Plus: Demon Slayer - Tanjiro Kamado (Dancing Flash)**Funko**$16.16**518 rev1y ago](https://www.amazon.com/dp/B0DSWGHVZG) [**Ultimate Legends HD - Demon Slayer - Tanjiro Kamado (Hinokami Kagura) 5 Action Figure**Ultimate Legends**$19.23**85 rev1y ago](https://www.amazon.com/dp/B0F8KLYYF7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)**HLDMYYXGS**$36.10**3.2★**▲ 367%**](https://www.amazon.com/dp/B0GSFWJB63) [**Anime Cosplay Costume Kimono Halloween Women Mens Set Accessories**Moalioi**$39.92**4.4★**▲ 340%**](https://www.amazon.com/dp/B0C8FZ3MVW) [**TAMASHII NATIONS - Demon Slayer: Kimetsu no Yaiba - Kamado Tanjiro Hinokami Kagura Bandai Spirits FiguartsZERO Collectible Statue**TAMASHII NATIONS**$89.37**4.9★**▲ 216%**](https://www.amazon.com/dp/B08FCGJY2M) [**Drofe Anime Robes Tanjiro Cosplay Costume Zenitsu Kimono Yellow**Drofe**$18.59**4.6★**▲ 215%**](https://www.amazon.com/dp/B091H7XDLH) [**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)**MLDVQJV**$36.79**3.9★**▲ 169%**](https://www.amazon.com/dp/B0G6CYV85C)
**~~View all trending →~~**
## **What buyers say about tanjiro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality”*
**Gifting Purpose**22%
*“Good gift”*
**Value For Money**7%
*“Worth it”*
**Size-Overall**6%
*“Perfect size”*
**Collectibles**6%
*“Collectability 💯”*
**Advertised Vs Actual Product**5%
*“accurate in the listing”*
**Durability**4%
*“they are durable”*
**Color**4%
*“He looks great with good colors”*
**Fun/Entertainment Experience**3%
*“enjoys playing with it”*
**Comfort-Overall**2%
*“Comfort”*
### **What buyers complain about **
**Quality-Overall**32%
*“I mean the fact that its low quality might make it funnier”*
**Advertised Vs Actual Product**16%
*“Inaccurate Description”*
**Color**12%
*“Colors were off”*
**Size-Overall**6%
*“stands don't fit”*
**Durability**4%
*“Broke quickly”*
**Weight Heavy**3%
*“they are pretty heavy”*
**Defective Material/Parts**3%
*“The arm is broken”*
**Value For Money**3%
*“waste of money”*
**Design-Overall**3%
*“The design for the others were poor :/”*
**Add-Ons/Attachments**3%
*“The biggest problem is they are not attached”*
### **Top return reasons **
**Size-Overall**21%
**Advertised Vs Actual Product**19%
**Defective Material/Parts**14%
**Quality-Overall**11%
**Color**6%
**Value For Money**5%
**Material Quality**2%
**Durability**2%
**Gifting Purpose**2%
**Functionality-Overall**1%
## **Common questions**
- **Is tanjiro profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 53 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the tanjiro niche?**
- 23 brands and 313 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in tanjiro?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 1.7%.
- **When does demand for tanjiro peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the tanjiro niche?**
- Listings span $8.92–$90.40; the average listing price is $28.99 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.
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