---
title: "Tamatoa — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/tamatoa"
last_updated: "2026-08-08T10:16:54.330Z"
locale: en
meta:
description: "Niche score 48/100 · $52K/yr market · 72K searches/yr · $30.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $52K/yr market · 72K searches/yr · $30.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tamatoa — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **tamatoa**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 54Conversion 29Competition 67Returns 95Price range 86Avg price 95Brand share 0Review moat 71Quality gap 28
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.67–$89.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****646.17**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+27.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$52K**
$52K/yr · 72K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, tamatoa is a $52K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tamatoa market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$62K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#7,874**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **27%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**152**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 91%
**Open market**
**0%**
- Funko77% - Fun Costumes15% - Disney5% - Mattel2% - HOFSM.COM Hall of Fame Sports Memorabilia1%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +27.0% search growth over the last 90 days.
3K2KPrime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/tamatoa/trend)
## **Top tamatoa search terms**
- **moana funko pop**23K/yr+24.1%2.7% conv. - **tamatoa moana**12K/yr+74.1%1.3% conv. - **tamatoa**12K/yr+30.0%1.3% conv. - **funko pop moana**8K/yr+7.9%2.9% conv. - **moana funko**5K/yr+3.4%1.7% conv. - **moana crab**4K/yr+48.9%1.4% conv. - **moana crab toy**3K/yr-9.8%2.5% conv. - **funko moana**2K/yr+4.8%5.4% conv. - **tamatoa moana toy**2K/yr-5.4%1.9% conv. - **moana 2 funko pop**999/yr+4.3%2.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/tamatoa/search-terms)
## **Top tamatoa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Disney: Moana - Tamatoa Multicolor Basic**Funko**$21.74**4.6★1,855 rev](https://www.amazon.com/dp/B079TGNNW4) [2**Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small**Fun Costumes**$86.50**4.4★35 rev](https://www.amazon.com/dp/B0BT3111M5) [3**Funko POP! Disney: Moana with Pua**Funko**$15.14**5.0★1 rev](https://www.amazon.com/dp/B08HH8V2NN) [4**Funko POP & Buddy: Moana 2 - Moana & Simea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display**Funko**$9.25**4.8★923 rev](https://www.amazon.com/dp/B0D19CWXM1) [5**Funko POP! Disney: Moana - HEI HEI with Coconut**Funko**$14.94**4.4★4 rev](https://www.amazon.com/dp/B08HJ97W3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Disney Moana Set of 3 Small Dolls & Accessories**Mattel**$15.54**23 rev4mo ago](https://www.amazon.com/dp/B0FK237242) [**Funko POP! Disney: Moana with Pua**Funko**$15.14**1 rev6mo ago](https://www.amazon.com/dp/B08HH8V2NN) [**Funko POP! Disney: Moana - HEI HEI with Coconut**Funko**$14.94**4 rev6mo ago](https://www.amazon.com/dp/B08HJ97W3Z) [**Funko Pop! Disney: Moana - Kotu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display**Funko**$15.00**2 rev6mo ago](https://www.amazon.com/dp/B08HH9D6MC) [**Funko POP! Premium: Disney Moana - Maui**Funko**$20.12**1 rev6mo ago](https://www.amazon.com/dp/B08HH914CP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Womens Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank T-Shirt Black Large US**Disney**$18.70**5.0★**▲ 182%**](https://www.amazon.com/dp/B091D8F1QF) [**Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small**Fun Costumes**$86.50**4.4★**▲ 155%**](https://www.amazon.com/dp/B0BT3111M5) [**Mattel Disney Moana Set of 3 Small Dolls & Accessories**Mattel**$15.54**4.9★**▲ 146%**](https://www.amazon.com/dp/B0FK237242) [**Disney Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank**Disney**$21.75**5.0★**▲ 97%**](https://www.amazon.com/dp/B091D2XBHP) [**Funko Pop! Disney: Moana - Moana with Heart of Te Fiti - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors**Funko**$15.31**0.0★**▲ 80%**](https://www.amazon.com/dp/B08HH91F1L)
**~~View all trending →~~**
## **What buyers say about tamatoa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**51%
*“Cool little toy”*
**Quality-Overall**20%
*“Great quality”*
**Advertised Vs Actual Product**7%
*“Just a expected”*
**Size-Overall**5%
*“Its a great size for decorating”*
**Durability**4%
*“still durable enough to be used as a toy afterward”*
**Material Quality**3%
*“decent material”*
**Value For Money**2%
*“Great value for the money spent”*
**Design-Overall**2%
*“unique touch to the design”*
### **What buyers complain about **
**Quality-Overall**25%
*“poor quality, arrived damaged- poor condition”*
**Size-Overall**13%
*“A small figure”*
**Grip**13%
*“He can't hold his hook”*
**Ease Of Use**13%
*“Mask a bit difficult”*
**Mechanism Issues**13%
*“He can't hold his hook”*
### **Top return reasons **
**Size-Overall**34%
**Defective Material/Parts**16%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Quality-Overall**4%
**Durability**3%
**Adhesion/Stickiness**3%
**Cushion**2%
**Waist Fit**2%
## **Common questions**
- **Is tamatoa profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 30 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tamatoa niche?**
- 5 brands and 152 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tamatoa?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Grip. The return rate is 1.0%.
- **When does demand for tamatoa peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tamatoa niche?**
- Listings span $5.67–$89.92; the average listing price is $30.85 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.
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