---
title: "Sylveon — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sylveon"
last_updated: "2026-08-08T11:05:13.071Z"
locale: en
meta:
description: "Niche score 50/100 · $138K/yr market · 412K searches/yr · $30.47 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $138K/yr market · 412K searches/yr · $30.47 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sylveon — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **sylveon**
**Worth a look**
Shows low returns (0.4%), but weak search conversion (1.1%) keeps it on the watch list.
Market size 30Growth 33Conversion 14Competition 81Returns 98Price range 58Avg price 95Brand share 33Review moat 76Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.47**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Great****476.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.35–$151.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$138K**
$138K/yr · 412K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sylveon is a $138K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sylveon market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$152K–$183K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,416**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**290**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**10%**
- Pokémon58% - TOMY9% - Sanei8% - Jazwares6% - Funko5% - HYBRID APPAREL5% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/sylveon/trend)
## **Top sylveon search terms**
- **sylveon**268K/yr+8.5%0.9% conv. - **cute pokemon cards**29K/yr+28.0%0.4% conv. - **sylveon pokemon card**31K/yr-0.8%2.5% conv. - **pokemon sylveon**24K/yr-5.4%1.6% conv. - **sylveon card**18K/yr+0.6%2.1% conv. - **sylveon figure**17K/yr-7.2%1.0% conv. - **sylveon pokemon**13K/yr-11.6%1.3% conv. - **pink pokemon cards**10K/yr-10.5%0.8% conv. - **slyveon**4K/yr+10.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sylveon/search-terms)
## **Top sylveon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon - Sylveon ex 086/191 - Surging Sparks Tera Double Rare Foil Single Card**Pokémon**$5.47**4.6★178 rev](https://www.amazon.com/dp/B0DML5P44Y) [2**Sanei PP125 Pokemon All Star Collection Sylveon Plush Brown/a**Sanei**$27.49**4.7★6,656 rev](https://www.amazon.com/dp/B07KYRW639) [3**Pokemon Sylveon Plush - 8-Inch Soft Plush with Authentic Details**Jazwares**$20.35**4.8★822 rev](https://www.amazon.com/dp/B0B7XW4PVZ) [4**Funko Pop! Games: Pokemon - Sylveon - Nymphali - Collectible Vinyl Figure - Gift Idea - Official Products - Toys for Children and Adults - Video Games Fans**Funko**$30.17**4.8★623 rev](https://www.amazon.com/dp/B0C4YPNDH7) [5**Takara Tomy Pokemon Moncolle Sylveon Pokemon Figure Toy 4 Years Old and Up Toy Safety Standard Passed ST Mark Certified Pokemon**TOMY**$13.30**4.4★129 rev](https://www.amazon.com/dp/B0B2CQM1HS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokmon Center: Ditto As Sylveon Plush**Pokémon**$40.13**1 rev4mo ago](https://www.amazon.com/dp/B0GS8GSHHP) [**Pokmon Center: Eevee Collection: Sylveon Plush**Pokémon**$38.20**4 rev6mo ago](https://www.amazon.com/dp/B0GHV3V6TW) [**Pokmon Center: Sylveon Pok Plush**Pokémon**$46.90**18 rev9mo ago](https://www.amazon.com/dp/B0FVF2W7MX) [**Mega Pokemon Sylveon Building Toys Set- 73 Pieces**Mega Brands**$17.51**22 rev1y ago](https://www.amazon.com/dp/B0F8D34NYS) [**Pokemon - Sylveon 041/131 Prismatic Evolutions Double Rare Foil Single Card**Pokémon**$6.17**54 rev1y ago](https://www.amazon.com/dp/B0F2ZNWNPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Womens Plus Size Full Coverage Wirefree Unlined Minimizer Lace Bra 42-H Beige**TELIMUSSTO**$19.70**4.3★**▲ 250%**](https://www.amazon.com/dp/B0BKSM87ZX) [**Pokemon Center Sylveon Pokmon Dolls Plush - 6 In.**Pokémon**$34.48**5.0★**▲ 246%**](https://www.amazon.com/dp/B0DT1QTWZN) [**Pokemon Sylveon Plush - 8-Inch Soft Plush with Authentic Details**Jazwares**$20.35**4.8★**▲ 233%**](https://www.amazon.com/dp/B0B7XW4PVZ) [**HYBRID APPAREL - Pokmon - The Snuggle is Real Pikachu and Sylveon - Crewneck Fleece Sweatshirt Mauve**HYBRID APPAREL**$24.65**5.0★**▲ 233%**](https://www.amazon.com/dp/B0CFYQ1J38) [**Pokmon Center: Eevee Collection: Sylveon Plush**Pokémon**$38.20**5.0★**▲ 135%**](https://www.amazon.com/dp/B0GHV3V6TW)
**~~View all trending →~~**
## **What buyers say about sylveon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**31%
*“Great collection of cards”*
**Quality-Overall**16%
*“Good product and Good seller”*
**Value For Money**12%
*“Worth it”*
**Advertised Vs Actual Product**11%
*“As described”*
**Size-Overall**7%
*“Good fit”*
**Gifting Purpose**5%
*“Great Pokémon gift”*
**Soft Feel**5%
*“The zipper is super smooth”*
**Design-Overall**2%
*“Great design”*
**Fun/Entertainment Experience**1%
*“Card lot I got from Innova Games was perfect in every way”*
**Color**1%
*“Colors are great, design is obvious and clear”*
### **What buyers complain about **
**Value For Money**40%
*“Way too expensive”*
**Size-Overall**18%
*“This sylveon is much smaller than advertised”*
**Quality-Overall**11%
*“Sucky cards”*
**Product Condition**8%
*“Send used items”*
**Advertised Vs Actual Product**6%
*“Looked bigger in photo”*
**Durability**3%
*“After using it for not even a week, it came unglued and broke”*
**Defective Material/Parts**3%
*“Must have sent me a used or defective product”*
**Gifting Purpose**2%
*“This was a gift for our 7 year old grandson's birthday, so we are pretty angry and disappointed and will not order Pokemon from Amazon in the future”*
**Shape/Style**1%
*“No good cards pulled wasn't resealed good shape”*
**Strength**1%
*“Flimsy”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**6%
**Value For Money**5%
**Compatibility-Overall**3%
**Color**2%
**Magnetic Strength/Adsorption**2%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
**Socket/Port/Plug**2%
## **Common questions**
- **Is sylveon profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 50 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sylveon niche?**
- 14 brands and 290 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in sylveon?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for sylveon peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the sylveon niche?**
- Listings span $4.35–$151.72; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)