---
title: "Supergirl Action Figure — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/supergirl-action-figure"
last_updated: "2026-08-08T11:51:50.907Z"
locale: en
meta:
description: "Niche score 45/100 · $80K/yr market · 121K searches/yr · $59.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $80K/yr market · 121K searches/yr · $59.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Supergirl Action Figure — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **supergirl action figure**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 85Conversion 14Competition 17Returns 99Price range 60Avg price 90Brand share 0Review moat 98Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****33.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$59.78**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+86.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$13.48–$156.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 121K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, supergirl action figure is a $80K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **supergirl action figure market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$90K–$120K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#3,882**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **25%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**141**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- McFarlane Toys87% - Barbie6% - Kotobukiya4% - Funko3%
## **Demand**
Weekly Amazon search volume, last 17 weeks — +86.2% search growth over the last 90 days.
7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/supergirl-action-figure/trend)
## **Top supergirl action figure search terms**
- **supergirl action figure**60K/yr+131.4%1.2% conv. - **supergirl figure**19K/yr+157.4%0.6% conv. - **mcfarlane supergirl**16K/yr+19.4%1.3% conv. - **supergirl mcfarlane**10K/yr+61.0%1.1% conv. - **mcfarlane dc multiverse supergirl**6K/yr+0.1%1.0% conv. - **supergirl statue**6K/yr+65.7%0.1% conv. - **power girl action figure**4K/yr-0.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/supergirl-action-figure/search-terms)
## **Top supergirl action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure**McFarlane Toys**$24.52**4.4★41 rev](https://www.amazon.com/dp/B0G36HFG4K) [2**McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)**McFarlane Toys**$34.12**4.5★35 rev](https://www.amazon.com/dp/B0G36FVK2B) [3**McFarlane Toys DC Multiverse Supergirl Collectible Action Figure**McFarlane Toys**$53.53**4.6★14 rev](https://www.amazon.com/dp/B0GQ6K8534) [4**McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition**McFarlane Toys**$32.69**4.7★8 rev](https://www.amazon.com/dp/B0G36F3PSK) [5**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**4.5★45 rev](https://www.amazon.com/dp/B0FS2325QX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Toys DC Multiverse Supergirl Collectible Action Figure**McFarlane Toys**$53.53**14 rev2mo ago](https://www.amazon.com/dp/B0GQ6K8534) [**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**45 rev2mo ago](https://www.amazon.com/dp/B0FS2325QX) [**McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition**McFarlane Toys**$32.69**8 rev3mo ago](https://www.amazon.com/dp/B0G36F3PSK) [**McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure**McFarlane Toys**$24.52**41 rev4mo ago](https://www.amazon.com/dp/B0G36HFG4K) [**McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)**McFarlane Toys**$34.12**35 rev4mo ago](https://www.amazon.com/dp/B0G36FVK2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**4.5★**▲ 41%**](https://www.amazon.com/dp/B0FS2325QX) [**McFarlane Toys DC Multiverse Supergirl Collectible Action Figure**McFarlane Toys**$53.53**4.6★**▲ 41%**](https://www.amazon.com/dp/B0GQ6K8534) [**McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition**McFarlane Toys**$32.69**4.7★**▲ 34%**](https://www.amazon.com/dp/B0G36F3PSK) [**McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)**McFarlane Toys**$34.12**4.5★**▲ 32%**](https://www.amazon.com/dp/B0G36FVK2B) [**McFarlane Toys- DC Multiverse Lobo (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)**McFarlane Toys**$32.74**4.8★**▲ 21%**](https://www.amazon.com/dp/B0G36HVKSB)
**~~View all trending →~~**
## **What buyers say about supergirl action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good price”*
**Advertised Vs Actual Product**22%
*“It's even better than I expected”*
**Quality-Overall**17%
*“Good Quality”*
**Design-Overall**11%
*“Impressed by the overall look and design”*
**Engraving/Paint/Sublimation**6%
*“has a great paint job”*
**Shape/Style**6%
*“The look and articulation”*
**Fun/Entertainment Experience**6%
*“Really enjoy it”*
**Add-Ons/Attachments**6%
*“The accessories are cool and detailed”*
**Collectibles**6%
*“Wonderful collectible”*
### **What buyers complain about **
**Quality-Overall**50%
*“Bad quality control”*
**Value For Money**17%
*“The prices on these figures are ridiculous”*
**Add-Ons/Attachments**17%
*“So dont get your high hopes in terms of additional accessories”*
**Ease Of Use**17%
*“They are a little hard to get back on”*
### **Top return reasons **
**Value For Money**55%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**11%
**Strength**5%
**Quality-Overall**5%
**Gifting Purpose**2%
**Product Condition**2%
**Degree Of Motion**2%
**Functionality-Overall**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is supergirl action figure profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 12 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +86.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the supergirl action figure niche?**
- 4 brands and 141 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in supergirl action figure?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Add-Ons/Attachments. The return rate is 0.1%.
- **What does it cost to enter the supergirl action figure niche?**
- Listings span $13.48–$156.30; the average listing price is $59.78 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.
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