---
title: "Super Hero Costumes for Women — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/super-hero-costumes-for-women"
last_updated: "2026-08-08T09:41:26.461Z"
locale: en
meta:
description: "Niche score 48/100 · $196K/yr market · 487K searches/yr · $38.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $196K/yr market · 487K searches/yr · $38.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Super Hero Costumes for Women — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **super hero costumes for women**
**Skip it**
High returns (12.3%) — this niche doesn't clear our bar today.
Market size 39Growth 96Conversion 13Competition 58Returns 0Price range 75Avg price 95Brand share 28Review moat 32Quality gap 47
**Growth**
**Incredible****+135.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$38.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.97–$121.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$196K**
$196K/yr · 487K searches
**Review moat**
**Okay****3,253.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.3%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, super hero costumes for women is a $196K/yr Amazon United States market (487K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **super hero costumes for women market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$194K–$233K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#6,081**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **50%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**164**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**6%**
- McFarlane Toys44% - Funko18% - DC Comics11% - Rubies8% - Barbie8% - Bioworld6% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +135.0% search growth over the last 90 days.
150K100KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/super-hero-costumes-for-women/trend)
## **Top super hero costumes for women search terms**
- **supergirl action figure**60K/yr+131.4%1.3% conv. - **supergirl costume**125K/yr+163.7%0.2% conv. - **super girl**44K/yr+285.4%0.1% conv. - **supergirl figure**19K/yr+157.4%0.6% conv. - **supergirl funko**14K/yr+162.8%3.2% conv. - **mcfarlane supergirl**16K/yr+19.4%1.3% conv. - **supergirl funko pop**11K/yr+133.3%3.1% conv. - **super girl costume adult women**55K/yr+105.0%0.2% conv. - **supergirl doll**10K/yr+364.4%1.3% conv. - **supergirl mcfarlane**10K/yr+61.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/super-hero-costumes-for-women/search-terms)
## **Top super hero costumes for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$29K20%$39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure**McFarlane Toys**$24.52**4.4★41 rev](https://www.amazon.com/dp/B0G36HFG4K) [2**Funko POP! & Buddy: Supergirl with Puppy Krypto**Funko**$13.48**4.5★31 rev](https://www.amazon.com/dp/B0FPN14YWR) [3**McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)**McFarlane Toys**$34.12**4.5★35 rev](https://www.amazon.com/dp/B0G36FVK2B) [4**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**4.5★45 rev](https://www.amazon.com/dp/B0FS2325QX) [5**Supergirl Womens Cosplay Active Workout Outfits Legging and Shirt 2PC Sets Superman by MAXXIM Supergirl X-Large**DC Comics**$47.56**4.3★78 rev](https://www.amazon.com/dp/B0B8XQBQX1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Toys DC Multiverse Supergirl Collectible Action Figure**McFarlane Toys**$53.53**14 rev2mo ago](https://www.amazon.com/dp/B0GQ6K8534) [**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**45 rev2mo ago](https://www.amazon.com/dp/B0FS2325QX) [**McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition**McFarlane Toys**$32.69**8 rev3mo ago](https://www.amazon.com/dp/B0G36F3PSK) [**McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure**McFarlane Toys**$24.52**41 rev4mo ago](https://www.amazon.com/dp/B0G36HFG4K) [**Funko POP! & Buddy: Supergirl with Puppy Krypto**Funko**$13.48**31 rev4mo ago](https://www.amazon.com/dp/B0FPN14YWR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FS2325QX) [**DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 4**DC Comics**$20.19**5.0★**▲ 95%**](https://www.amazon.com/dp/B0FS8SJ3TJ) [**Rubies at Party City Supergirl 2026: Supergirl Costume Dress for Adults Womens Small**Rubies**$50.21**3.9★**▲ 95%**](https://www.amazon.com/dp/B0G2T7XB17) [**McFarlane Toys DC Multiverse Supergirl Collectible Action Figure**McFarlane Toys**$53.53**4.6★**▲ 95%**](https://www.amazon.com/dp/B0GQ6K8534) [**DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 5**DC Comics**$19.78**5.0★**▲ 95%**](https://www.amazon.com/dp/B0FQ7K2S4Y)
**~~View all trending →~~**
## **What buyers say about super hero costumes for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good Quality”*
**Value For Money**16%
*“Good price”*
**Advertised Vs Actual Product**16%
*“It's even better than I expected”*
**Design-Overall**11%
*“Great design”*
**Strength**5%
*“this is solid”*
**Color**5%
*“Lov color”*
**Shape/Style**4%
*“The look and articulation”*
**Suitability Hot Weather**3%
*“Great for summer”*
**Collectibles**3%
*“Wonderful collectible”*
**Engraving/Paint/Sublimation**3%
*“has a great paint job”*
### **What buyers complain about **
**Quality-Overall**38%
*“Bad quality control”*
**Ease Of Use**13%
*“They are a little hard to get back on”*
**Value For Money**13%
*“The prices on these figures are ridiculous”*
**Add-Ons/Attachments**13%
*“So dont get your high hopes in terms of additional accessories”*
**Size-Overall**13%
*“it rans small”*
### **Top return reasons **
**Size-Overall**49%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Waist Fit**4%
**Chest Fit**4%
**Length**4%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Arm Fit**2%
**Shoulder Fit**2%
## **Common questions**
- **Is super hero costumes for women profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 30 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is +135.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the super hero costumes for women niche?**
- 10 brands and 164 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in super hero costumes for women?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Value For Money. The return rate is 12.3% — above our launch gate.
- **When does demand for super hero costumes for women peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 31.1× the quietest.
- **What does it cost to enter the super hero costumes for women niche?**
- Listings span $8.97–$121.93; the average listing price is $38.78 (sweet spot $15–$100). The average incumbent carries 3,253 reviews — the moat a new listing must climb.
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