---
title: "Sukuna — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sukuna"
last_updated: "2026-08-06T13:24:47.358Z"
locale: en
meta:
description: "Niche score 53/100 · $170K/yr market · 578K searches/yr · $36.25 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $170K/yr market · 578K searches/yr · $36.25 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sukuna — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **sukuna**
**Worth a look**
Shows low returns (0.8%), but weak search conversion (0.8%) keeps it on the watch list.
Market size 35Growth 29Conversion 10Competition 78Returns 96Price range 35Avg price 95Brand share 75Review moat 68Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****780.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$170K**
$170K/yr · 578K searches
**Price range**
**Okay****$5.65–$250.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sukuna is a $170K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sukuna market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$181K–$218K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#9,299**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **58%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**21 **—flat
**Sellers**
**193**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**33%**
- Banpresto17% - Funko14% - GNOCE11% - YLQANONG11% - ANIME HEROES8% - QAHEART7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/sukuna/trend)
## **Top sukuna search terms**
- **sukuna figure**176K/yr+11.0%0.4% conv. - **sukuna**201K/yr-1.2%0.5% conv. - **sukuna action figure**46K/yr+8.4%0.4% conv. - **sukuna funko pop**32K/yr-18.2%3.2% conv. - **ryomen sukuna**14K/yr+8.5%0.6% conv. - **jujutsu kaisen sukuna**16K/yr-4.5%0.5% conv. - **sukana**11K/yr+13.2%0.6% conv. - **jjk sukuna**9K/yr+1.3%0.6% conv. - **sakuna**11K/yr-9.3%0.4% conv. - **ryomen sukuna figure**8K/yr+18.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sukuna/search-terms)
## **Top sukuna products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GNOCE Jujutsu Kaisen JJK- Ryomen Sukuna Eye Pattern Ring for Women 18k Gold Plated Ring for Her Wife Valentines Day Mothers Day Jewelry (8.5)**GNOCE**$69.79**0.0★0 rev](https://www.amazon.com/dp/B0FGCSJMTF) [2**Funko POP! Animation: Jujutsu Kaisen - Sukuna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.63**4.8★1,195 rev](https://www.amazon.com/dp/B0CND27VG5) [3**YLEAFUN JJK Figures Ryomen Sukuna Action Figure Collectible Statue Itadori Yuji Anime Figure Model Desktop Ornaments 30cm/11.81in**YLEAFUN**$42.51**4.9★11 rev](https://www.amazon.com/dp/B0GF7RLGC9) [4**YLQANONG JJK Figures 3D Printed Movable Joints Interchangeable Prats Ryomen Sukuna Gojos Anime Figure Itadori Yuji Anime Action Figurine 14.5cm**YLQANONG**$11.62**4.3★14 rev](https://www.amazon.com/dp/B0GXZBV8FC) [5**BanPresto - Jujutsu Kaisen Jukon No Kata Sukuna Statue**Banpresto**$28.98**4.8★23 rev](https://www.amazon.com/dp/B07WFJ5P5P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QAHEART JJK Ryomen Sukuna Figures Itadori Yuji Anime Figure Statues Hidden Inventory JJK Gojos Anime Action Figurine Gift for Fans**QAHEART**$12.57**0 rev3mo ago](https://www.amazon.com/dp/B0GYCT98YQ) [**YLQANONG JJK Figures 3D Printed Movable Joints Interchangeable Prats Ryomen Sukuna Gojos Anime Figure Itadori Yuji Anime Action Figurine 14.5cm**YLQANONG**$11.62**14 rev3mo ago](https://www.amazon.com/dp/B0GXZBV8FC) [**YLQANONG JJK Figures Choso Geto Suguru Ryomen Sukuna Anime Figure 3D Printed Movable Joints Interchangeable Prats Makora Anime Action Figurine**YLQANONG**$13.26**32 rev3mo ago](https://www.amazon.com/dp/B0GXZ1Z2GS) [**YLEAFUN JJK Figures Ryomen Sukuna Action Figure Collectible Statue Itadori Yuji Anime Figure Model Desktop Ornaments 30cm/11.81in**YLEAFUN**$42.51**11 rev6mo ago](https://www.amazon.com/dp/B0GF7RLGC9) [**QAHEART Anime JJK Figures Ryomen Sukuna Figure Statues JJK Ryomen Sukuna Figurine Itadori Yuji Action Figure Desktop Statue 11.81in**QAHEART**$45.73**4 rev7mo ago](https://www.amazon.com/dp/B0GD6BJY79)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QAHEART JJK Ryomen Sukuna Figures Itadori Yuji Anime Figure Statues Hidden Inventory JJK Gojos Anime Action Figurine Gift for Fans**QAHEART**$12.57**0.0★**▲ 222%**](https://www.amazon.com/dp/B0GYCT98YQ) [**Thunder Tech Jujutsu Kaisen Luminasta Sukuna - Open - Figure**Thunder Tech**$46.05**5.0★**▲ 222%**](https://www.amazon.com/dp/B0FX4NMTSW) [**YLQANONG JJK Figures Choso Geto Suguru Ryomen Sukuna Anime Figure 3D Printed Movable Joints Interchangeable Prats Makora Anime Action Figurine**YLQANONG**$13.26**4.5★**▲ 220%**](https://www.amazon.com/dp/B0GXZ1Z2GS) [**GNOCE Jujutsu Kaisen JJK- Ryomen Sukuna Eye Pattern Ring for Women 18k Gold Plated Ring for Her Wife Valentines Day Mothers Day Jewelry (8.5)**GNOCE**$69.79**0.0★**▲ 218%**](https://www.amazon.com/dp/B0FGCSJMTF) [**YLQANONG JJK Figures 3D Printed Movable Joints Interchangeable Prats Ryomen Sukuna Gojos Anime Figure Itadori Yuji Anime Action Figurine 14.5cm**YLQANONG**$11.62**4.3★**▲ 215%**](https://www.amazon.com/dp/B0GXZBV8FC)
**~~View all trending →~~**
## **What buyers say about sukuna**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The figure itself is in good condition and is beautiful”*
**Value For Money**19%
*“Worth the purchase”*
**Gifting Purpose**10%
*“Gift for friend”*
**Advertised Vs Actual Product**8%
*“This was exactly what she wanted”*
**Size-Overall**5%
*“nice size”*
**Fun/Entertainment Experience**5%
*“Fun”*
**Design-Overall**5%
*“Nice design”*
**Collectibles**4%
*“Perfect addition to the collection”*
**Weight Heavy**4%
*“Very nice and heavy”*
**Durability**2%
*“its a good product just dont break it lol”*
### **What buyers complain about **
**Quality-Overall**23%
*“Not the greatest”*
**Size-Overall**17%
*“Its large very big”*
**Assembly/Installation**11%
*“Great, trouble assembling”*
**Touch/Button Controls**7%
*“Buttons dont work every 5th click or so”*
**Durability**5%
*“pulled the tab, had a glimmer of life, then died”*
**Brightness/Shine/Glow**4%
*“it doesn't glow in the dark like said, and when it came it was quite dusty a bit on the front and side”*
**Color**4%
*“Not good turn son finger green”*
**Battery Life**3%
*“Kept messing with the batteries”*
**Accuracy-Overall**2%
*“Not exact”*
**Ease Of Use**2%
*“But we can't even use it”*
### **Top return reasons **
**Size-Overall**24%
**Defective Material/Parts**17%
**Functionality-Overall**11%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Touch/Button Controls**5%
**Durability**4%
**Battery Inclusion**3%
**Product Condition**3%
**Scratch Resistance**3%
## **Common questions**
- **Is sukuna profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 43 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sukuna niche?**
- 21 brands and 193 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in sukuna?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 0.8%.
- **When does demand for sukuna peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sukuna niche?**
- Listings span $5.65–$250.70; the average listing price is $36.25 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.
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