---
title: "Stranger Things Dungeons and Dragons — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/stranger-things-dungeons-and-dragons"
last_updated: "2026-08-08T13:44:01.352Z"
locale: en
meta:
description: "Niche score 26/100 · $81K/yr market · 91K searches/yr · $48.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $81K/yr market · 91K searches/yr · $48.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stranger Things Dungeons and Dragons — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **stranger things dungeons and dragons**
**Skip it**
Soft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 0Conversion 23Competition 0Returns 82Price range 75Avg price 94Brand share 0Review moat 61Quality gap 13
**Avg price**
**Great****$48.83**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.30–$125.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,050.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$81K**
$81K/yr · 91K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-57.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stranger things dungeons and dragons is a $81K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things dungeons and dragons market data**
- **Units sold / yr**
- **2K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$98K–$122K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,625**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **17.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Dungeons & Dragons39% - Hyp28% - Hasbro Gaming25% - Ravensburger5% - Stranger Things3%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -57.0% search growth over the last 90 days.
15K10KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/stranger-things-dungeons-and-dragons/trend)
## **Top stranger things dungeons and dragons search terms**
- **stranger things dnd**35K/yr-55.8%1.0% conv. - **stranger things dungeons and dragons**30K/yr-59.0%1.3% conv. - **dungeons and dragons stranger things**25K/yr-55.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/stranger-things-dungeons-and-dragons/search-terms)
## **Top stranger things dungeons and dragons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game**Dungeons & Dragons**$42.51**4.9★1,004 rev](https://www.amazon.com/dp/B0FFKL233T) [2**Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack**Hyp**$12.30**4.8★781 rev](https://www.amazon.com/dp/B084HPSM13) [3**Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+**Hasbro Gaming**$125.64**4.7★3,094 rev](https://www.amazon.com/dp/B07G5X6N5P) [4**Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+**Ravensburger**$29.27**4.7★354 rev](https://www.amazon.com/dp/B0F2GVHLV2) [5**Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White**Stranger Things**$34.42**4.9★21 rev](https://www.amazon.com/dp/B0G9BH25R8)
### **Newest**
by launch date
[**Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White**Stranger Things**$34.42**21 rev7mo ago](https://www.amazon.com/dp/B0G9BH25R8) [**Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game**Dungeons & Dragons**$42.51**1,004 rev1y ago](https://www.amazon.com/dp/B0FFKL233T) [**Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+**Ravensburger**$29.27**354 rev1y ago](https://www.amazon.com/dp/B0F2GVHLV2) [**Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack**Hyp**$12.30**781 rev6y ago](https://www.amazon.com/dp/B084HPSM13) [**Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+**Hasbro Gaming**$125.64**3,094 rev7y ago](https://www.amazon.com/dp/B07G5X6N5P)
### **Trending**
90-day click momentum
[**Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White**Stranger Things**$34.42**4.9★**▲ 789%**](https://www.amazon.com/dp/B0G9BH25R8) [**Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack**Hyp**$12.30**4.8★**▲ 784%**](https://www.amazon.com/dp/B084HPSM13) [**Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+**Hasbro Gaming**$125.64**4.7★**▲ 170%**](https://www.amazon.com/dp/B07G5X6N5P) [**Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+**Ravensburger**$29.27**4.7★**▼ 25%**](https://www.amazon.com/dp/B0F2GVHLV2) [**Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game**Dungeons & Dragons**$42.51**4.9★**▼ 52%**](https://www.amazon.com/dp/B0FFKL233T)
## **What buyers say about stranger things dungeons and dragons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**46%
*“Fun Game”*
**Quality-Overall**10%
*“I like the quality of the maps”*
**Suitability Beginner**7%
*“Very beginner friendly”*
**Size-Overall**6%
*“Fits well”*
**Gifting Purpose**6%
*“Best gift ever”*
**Value For Money**5%
*“This is a really good value that has given my family many”*
**Design-Overall**4%
*“Fits well and design looked good”*
**Stretchability/Expandability/Elasticity**2%
*“it's great - good D&D feel and fun mechanics - looking forward to expansions - this should be infinitely expandable”*
**Collectibles**2%
*“I will definitely buy another edition”*
**Instructions/User Manual/Troubleshooting**2%
*“You are welcomed with an instruction booklet on how to play alongside all the essentials you need to run a campaign, or the four campaigns this set provides you for your players and your DM”*
### **What buyers complain about **
**Thickness**50%
*“thin instruction book”*
**Instructions/User Manual/Troubleshooting**50%
*“The directions are limited”*
### **Top return reasons **
**Product Condition**16%
**Size-Overall**13%
**Value For Money**13%
**Gifting Purpose**11%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**10%
**Adhesion/Stickiness**3%
**Educational-Overall**2%
**Fun/Entertainment Experience**2%
**Ease Of Use**2%
## **Common questions**
- **Is stranger things dungeons and dragons profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (26/100).
- **How competitive is the stranger things dungeons and dragons niche?**
- 5 brands and 46 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stranger things dungeons and dragons?**
- Top complaints mined from reviews: Thickness, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
- **What does it cost to enter the stranger things dungeons and dragons niche?**
- Listings span $12.30–$125.64; the average listing price is $48.83 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.
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