---
title: "Stormlight Archive Merchandise — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/stormlight-archive-merchandise"
last_updated: "2026-08-08T13:41:33.064Z"
locale: en
meta:
description: "Niche score 36/100 · $111K/yr market · 135K searches/yr · $26.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $111K/yr market · 135K searches/yr · $26.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stormlight Archive Merchandise — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **stormlight archive merchandise**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 39Competition 9Returns 82Price range 95Avg price 95Brand share 0Review moat 92Quality gap 11
**Avg price**
**Incredible****$26.74**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.95–$43.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****168.63**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$111K**
$111K/yr · 135K searches
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stormlight archive merchandise is a $111K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stormlight archive merchandise market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#24,358**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Brotherwise Games78% - Brandon Sanderson19% - Kings Wild Project3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/stormlight-archive-merchandise/trend)
## **Top stormlight archive merchandise search terms**
- **brandon sanderson merch**33K/yr-19.6%0.5% conv. - **stormlight archive merch**23K/yr-2.4%0.3% conv. - **mistborn game**12K/yr-5.9%4.4% conv. - **mistborn deckbuilding game**6K/yr+111.4%5.8% conv. - **mistborn merch**9K/yr-4.1%0.7% conv. - **mistborn board game**8K/yr-20.9%4.4% conv. - **stormlight archive merchandise**6K/yr+12.4%0.4% conv. - **cosmere merch**8K/yr-1.2%0.2% conv. - **stormlight archive shirt**4K/yr-2.8%0.7% conv. - **brandon sanderson merchandise**6K/yr+31.5%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/stormlight-archive-merchandise/search-terms)
## **Top stormlight archive merchandise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$22K40%$44K60%$67K80%$89K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mistborn Deckbuilding Game by Brotherwise Games | Fantasy Card Strategy with Allomantic Powers | Build Your Deck Burn Metals and Battle Through Cinematic Missions | 1 to 4 Players | Ages 13+**Brotherwise Games**$42.08**4.8★269 rev](https://www.amazon.com/dp/B0DK3ZZFVM) [2**Brotherwise Games Call to Adventure: The Stormlight Archive | Narrative Fantasy with Hero Crafting Mechanics | 120-Card Standalone Experience | 1-4 Players Ages 13+ | 45-60 Minutes**Brotherwise Games**$43.30**4.8★772 rev](https://www.amazon.com/dp/B084LLQ6DF) [3**The Stormlight Archive Bridge 4 Symbol Tote Bag**Brandon Sanderson**$18.95**5.0★6 rev](https://www.amazon.com/dp/B09GTHMP5J) [4**Cosmere RPG - Stormlight Starter Set by Brotherwise Games | Ages 13+ | 1-6 Players | Complete Beginner-Friendly Introduction to Roshar | 2026 Origins Award Nominee**Brotherwise Games**$25.12**4.8★52 rev](https://www.amazon.com/dp/B0FPMWMSKL) [5**The Stormlight Archive Bridge 4 I Will Protect Premium Tri-Blend T-Shirt**Brandon Sanderson**$18.97**4.7★129 rev](https://www.amazon.com/dp/B09GV4VVCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mistborn Scadrial/Harmony Symbol Trucker Hat with Adjustable Mesh Back Black**Brandon Sanderson**$19.91**2 rev9mo ago](https://www.amazon.com/dp/B0FZD85814) [**Cosmere RPG - Stormlight Starter Set by Brotherwise Games | Ages 13+ | 1-6 Players | Complete Beginner-Friendly Introduction to Roshar | 2026 Origins Award Nominee**Brotherwise Games**$25.12**52 rev11mo ago](https://www.amazon.com/dp/B0FPMWMSKL) [**Mistborn Deckbuilding Game by Brotherwise Games | Fantasy Card Strategy with Allomantic Powers | Build Your Deck Burn Metals and Battle Through Cinematic Missions | 1 to 4 Players | Ages 13+**Brotherwise Games**$42.08**269 rev1y ago](https://www.amazon.com/dp/B0DK3ZZFVM) [**Kings Wild Project Brandon Sandersons Mistborn Premium Playing Cards**Kings Wild Project**$24.38**28 rev2y ago](https://www.amazon.com/dp/B0CVY26Q5L) [**The Stormlight Archive Bridge 4 Symbol Tote Bag**Brandon Sanderson**$18.95**6 rev4y ago](https://www.amazon.com/dp/B09GTHMP5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cosmere RPG - Stormlight Starter Set by Brotherwise Games | Ages 13+ | 1-6 Players | Complete Beginner-Friendly Introduction to Roshar | 2026 Origins Award Nominee**Brotherwise Games**$25.12**4.8★**▲ 193%**](https://www.amazon.com/dp/B0FPMWMSKL) [**Mistborn Scadrial/Harmony Symbol Trucker Hat with Adjustable Mesh Back Black**Brandon Sanderson**$19.91**5.0★**▲ 104%**](https://www.amazon.com/dp/B0FZD85814) [**The Stormlight Archive Bridge 4 Symbol Tote Bag**Brandon Sanderson**$18.95**5.0★**▲ 88%**](https://www.amazon.com/dp/B09GTHMP5J) [**The Stormlight Archive Szeth and Nightblood 8-Bit Premium Tri-Blend T-Shirt**Brandon Sanderson**$21.23**4.7★**▲ 59%**](https://www.amazon.com/dp/B07X3ZL49Y) [**The Stormlight Archive Bridge 4 I Will Protect Premium Tri-Blend T-Shirt**Brandon Sanderson**$18.97**4.7★**— 2%**](https://www.amazon.com/dp/B09GV4VVCL)
**~~View all trending →~~**
## **What buyers say about stormlight archive merchandise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“Such a fun game”*
**Value For Money**12%
*“Worth it”*
**Quality-Overall**8%
*“High Quality”*
**Advertised Vs Actual Product**8%
*“Very thematic game true to the book”*
**Suitability Beginner**8%
*“Good starter set”*
**Breathability**8%
*“the material is breathable”*
**Ease Of Use**5%
*“It's fairly easy to pick up for someone who has played at least one deck builder, like Dominion”*
**Educational-Overall**4%
*“Its easily learned and easily taught”*
**Correct Contents**4%
*“Awesome components to go along with it”*
**Storage Capacity**3%
*“easily store the game”*
### **What buyers complain about **
**Ease Of Use**25%
*“A bit difficult learning curve”*
**Instructions/User Manual/Troubleshooting**17%
*“It takes some time getting use to the rules”*
### **Top return reasons **
**Defective Material/Parts**26%
**Value For Money**18%
**Gifting Purpose**12%
**Fun/Entertainment Experience**12%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Size-Overall**6%
**Print Quality**6%
**Material Quality**6%
**Water Resistance**3%
## **Common questions**
- **Is stormlight archive merchandise profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the stormlight archive merchandise niche?**
- 3 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stormlight archive merchandise?**
- Top complaints mined from reviews: Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
- **When does demand for stormlight archive merchandise peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the stormlight archive merchandise niche?**
- Listings span $18.95–$43.30; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.
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