---
title: "Stitch Figurine — $277K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/stitch-figurine"
last_updated: "2026-08-08T07:55:03.401Z"
locale: en
meta:
description: "Niche score 47/100 · $277K/yr market · 470K searches/yr · $24.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $277K/yr market · 470K searches/yr · $24.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stitch Figurine — $277K/yr Amazon US Niche (2026) - Flapen"
---
# **stitch figurine**
**Skip it**
Soft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 16Conversion 30Competition 85Returns 82Price range 24Avg price 95Brand share 27Review moat 56Quality gap 16
**Avg price**
**Incredible****$24.38**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,242.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$277K**
$277K/yr · 470K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$6.41–$358.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, stitch figurine is a $277K/yr Amazon United States market (470K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stitch figurine market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$305K–$366K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,691**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **45%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**371**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 72%
**Open market**
**9%**
- Funko63% - Just Play12% - Disney7% - Lilo and Stitch4% - Enesco3% - Disney Store2% - Open — no brand owns it (11 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/stitch-figurine/trend)
## **Top stitch figurine search terms**
- **stitch funko pop**141K/yr-22.2%2.2% conv. - **stitch figurines**26K/yr+73.9%2.3% conv. - **funko pop stitch**51K/yr-19.3%1.8% conv. - **stitch funko**31K/yr-18.0%2.0% conv. - **lilo and stitch funko pop**20K/yr+5.1%1.6% conv. - **stitch figure**20K/yr-23.6%1.3% conv. - **stitch figurine**32K/yr-54.9%1.6% conv. - **stitch craft**19K/yr-10.1%1.1% conv. - **funko stitch**17K/yr-29.6%2.5% conv. - **stitch mini figures**15K/yr-22.6%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/stitch-figurine/search-terms)
## **Top stitch figurine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$17K9%$25K12%$33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Disney Lilo & Stitch - Stitch with Ukulele**Funko**$12.28**4.8★8,004 rev](https://www.amazon.com/dp/B08MQ5C98P) [2**Funko POP! Disney: Lilo & Stitch - Stitch w/Mood Chart (Chase)**Funko**$13.59**4.7★11 rev](https://www.amazon.com/dp/B0FPMXT3GP) [3**Funko Pop Disney: Lilo and Stitch - Stitch in Sand - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors**Funko**$11.93**4.9★245 rev](https://www.amazon.com/dp/B0DGB7DB7B) [4**Funko Pop! Plus: Lilo and Stitch - Gamer Stitch - Metallic - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors**Funko**$15.95**4.8★396 rev](https://www.amazon.com/dp/B0DGBTDNX1) [5**Disney Stitch thats So Stitch Collector Figure Pack 6 Exclusive Figurines**Just Play**$7.35**4.8★109 rev](https://www.amazon.com/dp/B0DQ63SB8N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Disney: Lilo & Stitch - Stitch w/Mood Chart (Chase)**Funko**$13.59**11 rev4mo ago](https://www.amazon.com/dp/B0FPMXT3GP) [**Funko Pop! Disney: Lilo & Stitch - Stitch in Robe Vinyl Figure**Funko**$32.79**4 rev6mo ago](https://www.amazon.com/dp/B0GKF5MSCZ) [**Funko POP! Disney: Lilo & Stitch - Snorkeling Stitch**Funko**$15.40**18 rev6mo ago](https://www.amazon.com/dp/B0FPN9WNG5) [**Funko POP! & Buddy: Disney Lilo & Stitch - Hula Lilo with Scrump**Funko**$14.84**13 rev6mo ago](https://www.amazon.com/dp/B0FPMY79HR) [**Disney Stitch Goes Wild Collectible Mini Figure 3-Pack 2-inch Figurines with Wild Details Blind Box Toy for Kids Fans & Collectors by Just Play Kids Toys for Ages 3 Up by Just Play**Just Play**$12.75**38 rev7mo ago](https://www.amazon.com/dp/B0FHX1GLN5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Disney: Lilo & Stitch - Stitch w/Mood Chart (Chase)**Funko**$13.59**4.7★**▲ 339%**](https://www.amazon.com/dp/B0FPMXT3GP) [**Funko POP! Disney: Lilo & Stitch - Snorkeling Stitch**Funko**$15.40**4.5★**▲ 314%**](https://www.amazon.com/dp/B0FPN9WNG5) [**Funko POP! & Buddy: Disney Lilo & Stitch - Hula Lilo with Scrump**Funko**$14.84**4.6★**▲ 305%**](https://www.amazon.com/dp/B0FPMY79HR) [**Disney Stitch Goes Wild Collectible Mini Figure 3-Pack 2-inch Figurines with Wild Details Blind Box Toy for Kids Fans & Collectors by Just Play Kids Toys for Ages 3 Up by Just Play**Just Play**$12.75**4.5★**▲ 204%**](https://www.amazon.com/dp/B0FHX1GLN5) [**Funko Pop! Disney: Lilo & Stitch - Stitch in Robe Vinyl Figure**Funko**$32.79**5.0★**▲ 162%**](https://www.amazon.com/dp/B0GKF5MSCZ)
**~~View all trending →~~**
## **What buyers say about stitch figurine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Solid quality”*
**Collectibles**14%
*“Cute for collection”*
**Stitch/Finish/Polish**12%
*“This is a great gift for the stitch lovers”*
**Gifting Purpose**8%
*“Birthday Gift”*
**Size-Overall**6%
*“The size is so cute and small”*
**Fun/Entertainment Experience**6%
*“Bath Tub Fun”*
**Value For Money**5%
*“Worth the purchase”*
**Advertised Vs Actual Product**5%
*“The item came exactly as pictured”*
**Soft Feel**3%
*“The plush is soft and adorable, and the details are well done”*
**Design-Overall**2%
*“I love the detailed mini-rooms and dual-purpose design”*
### **What buyers complain about **
**Size-Overall**20%
*“This thing is huge”*
**Value For Money**18%
*“it's so expensive”*
**Quality-Overall**15%
*“Not great quality”*
**Advertised Vs Actual Product**7%
*“FALSE ADVERTISING”*
**Durability**6%
*“they broke after 1-2 weeks”*
**Color**4%
*“which I think is a waste compared to the other colored figures”*
**Strength**4%
*“maybe just too weak”*
**Weight Heavy**4%
*“Very heavy for small kids”*
**Stitch/Finish/Polish**2%
*“Bad Quality Scary Stitch”*
**Fun/Entertainment Experience**2%
*“no as toy”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**19%
**Advertised Vs Actual Product**11%
**Stitch/Finish/Polish**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Product Condition**4%
**Functionality-Overall**2%
**Gifting Purpose**2%
**Color**1%
## **Common questions**
- **Is stitch figurine profitable to sell on Amazon United States?**
- The niche generates $277K/yr across 53 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the stitch figurine niche?**
- 17 brands and 371 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in stitch figurine?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.7%.
- **When does demand for stitch figurine peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the stitch figurine niche?**
- Listings span $6.41–$358.15; the average listing price is $24.38 (sweet spot $15–$100). The average incumbent carries 1,243 reviews — the moat a new listing must climb.
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