---
title: "Stitch Coloring Book — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/stitch-coloring-book"
last_updated: "2026-08-08T12:59:26.859Z"
locale: en
meta:
description: "Niche score 33/100 · $107K/yr market · 180K searches/yr · $9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $107K/yr market · 180K searches/yr · $9.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stitch Coloring Book — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **stitch coloring book**
**Skip it**
Prices mostly outside the sweet spot ($4.40–$16.24) — this niche doesn't clear our bar today.
Market size 26Growth 12Conversion 69Competition 13Returns 96Price range 10Avg price 29Brand share 14Review moat 87Quality gap 16
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****267.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.51**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$107K**
$107K/yr · 180K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.40–$16.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stitch coloring book is a $107K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stitch coloring book market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#488**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Disney Stitch46% - Bendon25% - Disney10% - Fashion Angels8% - Coloring Books6% - Amolaliz5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/stitch-coloring-book/trend)
## **Top stitch coloring book search terms**
- **stitch coloring book**98K/yr-25.6%4.7% conv. - **lilo and stitch coloring book**33K/yr-20.0%6.4% conv. - **stitch activity book**8K/yr-24.9%2.1% conv. - **stitch coloring**9K/yr-28.0%1.2% conv. - **stitch coloring book for kids**14K/yr-45.8%7.1% conv. - **stitch coloring books**6K/yr-36.5%2.9% conv. - **coloring book stitch**5K/yr-27.6%6.4% conv. - **lilo and stitch coloring book for kids**4K/yr-14.6%4.7% conv. - **lilo and stitch activity book**3K/yr+15.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/stitch-coloring-book/search-terms)
## **Top stitch coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$16K30%$32K45%$48K60%$64K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Lilo & Stitch Coloring and Activity Book Set - 2 Pack | Lilo&Stitch: Here for the Music and Stitch&Angel Ohana**Disney Stitch**$6.87**4.7★142 rev](https://www.amazon.com/dp/B0FMDNZ8MM) [2**Bendon Disney Stitch Advanced Coloring Book for Kids Teens & Adults Thick White Pages for Mixed Media Detailed Designs for Relaxation & Stress Relief**Bendon**$6.23**5.0★10 rev](https://www.amazon.com/dp/1690273038) [3**Fashion Angels Disney Stitch Color & Collage Design Set**Fashion Angels**$12.75**4.7★1,236 rev](https://www.amazon.com/dp/B09RQB3212) [4**Disney Lilo and Stitch Coloring Books and Sticker Set for Kids Ages 4-8 - Bundle Coloring Pages Stickers for Girls Boys Kids**Bendon**$14.05**4.7★62 rev](https://www.amazon.com/dp/B0FN18J99Y) [5**LiloandStitch Here for The Music Coloring and Activity Book - 80 Pages**Coloring Books**$4.40**4.6★438 rev](https://www.amazon.com/dp/B08JVH2PPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bendon Disney Stitch Advanced Coloring Book for Kids Teens & Adults Thick White Pages for Mixed Media Detailed Designs for Relaxation & Stress Relief**Bendon**$6.23**10 rev5mo ago](https://www.amazon.com/dp/1690273038) [**12 Pcs Cute Coloring Book Cartoon Adult Coloring Books DIY Graffiti Activity The Perfect Choice for Party Engagement**Amolaliz**$16.24**18 rev8mo ago](https://www.amazon.com/dp/B0G1GLM5VG) [**Disney Stitch Coloring and Activity Book Set - 32 Stitch Coloring Pages Activity Sheets Game Puzzles More | Disney Coloring Book for Girls Kids**Disney**$5.55**7 rev9mo ago](https://www.amazon.com/dp/B0FYSM92Y1) [**Disney Lilo and Stitch Coloring Books and Sticker Set for Kids Ages 4-8 - Bundle Coloring Pages Stickers for Girls Boys Kids**Bendon**$14.05**62 rev11mo ago](https://www.amazon.com/dp/B0FN18J99Y) [**Disney Lilo & Stitch Coloring and Activity Book Set - 2 Pack | Lilo&Stitch: Here for the Music and Stitch&Angel Ohana**Disney Stitch**$6.87**142 rev11mo ago](https://www.amazon.com/dp/B0FMDNZ8MM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bendon Disney Stitch Advanced Coloring Book for Kids Teens & Adults Thick White Pages for Mixed Media Detailed Designs for Relaxation & Stress Relief**Bendon**$6.23**5.0★**▲ 376%**](https://www.amazon.com/dp/1690273038) [**Disney Lilo and Stitch 24-Page Coloring and Activity Sticker Book with 750 Stickers 49285 Bendon**Disney**$9.98**4.6★**▲ 226%**](https://www.amazon.com/dp/1505099013) [**12 Pcs Cute Coloring Book Cartoon Adult Coloring Books DIY Graffiti Activity The Perfect Choice for Party Engagement**Amolaliz**$16.24**4.8★**▲ 128%**](https://www.amazon.com/dp/B0G1GLM5VG) [**Disney Stitch Coloring and Activity Book Set - 32 Stitch Coloring Pages Activity Sheets Game Puzzles More | Disney Coloring Book for Girls Kids**Disney**$5.55**4.9★**▲ 35%**](https://www.amazon.com/dp/B0FYSM92Y1) [**Disney Lilo & Stitch Coloring and Activity Book Set - 2 Pack | Lilo&Stitch: Here for the Music and Stitch&Angel Ohana**Disney Stitch**$6.87**4.7★**— 9%**](https://www.amazon.com/dp/B0FMDNZ8MM)
**~~View all trending →~~**
## **What buyers say about stitch coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**25%
*“Great gift”*
**Fun/Entertainment Experience**21%
*“she seems to have fun while coloring”*
**Color**19%
*“Great coloring books”*
**Quality-Overall**14%
*“good quality for birthday party favors”*
**Stitch/Finish/Polish**13%
*“adults who likes stitch”*
**Ease Of Use**6%
*“Simple and cute”*
**Value For Money**3%
*“Nice price too”*
### **What buyers complain about **
**Size-Overall**33%
*“I was expecting something bigger”*
**Value For Money**33%
*“very overpriced”*
**Gifting Purpose**33%
*“I hate gifting torn”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**21%
**Value For Money**17%
**Quality-Overall**10%
**Shape/Style**5%
**Stitch/Finish/Polish**5%
**Color**3%
**Functionality-Overall**3%
**Thin**3%
**Product Condition**3%
## **Common questions**
- **Is stitch coloring book profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 8 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the stitch coloring book niche?**
- 6 brands and 42 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in stitch coloring book?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Gifting Purpose. The return rate is 0.8%.
- **When does demand for stitch coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the stitch coloring book niche?**
- Listings span $4.40–$16.24; the average listing price is $9.51 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.
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