---
title: "Sticker Sheets — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sticker-sheets"
last_updated: "2026-08-08T10:15:57.793Z"
locale: en
meta:
description: "Niche score 41/100 · $70K/yr market · 143K searches/yr · $6.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $70K/yr market · 143K searches/yr · $6.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sticker Sheets — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **sticker sheets**
**Skip it**
Prices mostly outside the sweet spot ($4.78–$8.86) — this niche doesn't clear our bar today.
Market size 18Growth 22Conversion 76Competition 42Returns 96Price range 0Avg price 19Brand share 73Review moat 26Quality gap 16
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,911.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.71**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$70K**
$70K/yr · 143K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.78–$8.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sticker sheets is a $70K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sticker sheets market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**30%**
- SWARKOL23% - Meafeng11% - KARSLORA10% - DaiUni9% - underbartliv9% - MISS FANTASY9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/sticker-sheets/trend)
## **Top sticker sheets search terms**
- **sticker sheets for kids**66K/yr-8.2%5.9% conv. - **kids sticker sheets**18K/yr-17.2%5.1% conv. - **paper stickers**15K/yr-7.1%1.0% conv. - **sticker pages**9K/yr+18.3%4.2% conv. - **kids stickers sheets**5K/yr+21.4%6.7% conv. - **stickers sheets for kids**7K/yr-10.9%5.6% conv. - **sticker party favors**5K/yr-1.5%2.8% conv. - **sticker pages for kids**4K/yr+11.2%4.6% conv. - **stickers party favors**6K/yr-21.4%4.5% conv. - **stickers for party favors**4K/yr-8.3%3.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sticker-sheets/search-terms)
## **Top sticker sheets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**48 Sheets Stickers for Kids Cute Stickers Variety Pack for Scrapbooking Teachers Classroom Prizes Goodie Bag Stuffers Including Animals Cars Dinosaurs Fishes Hearts Stars and More**SWARKOL**$6.96**4.8★415 rev](https://www.amazon.com/dp/B0FCRDVJT6) [2**Meafeng 3D Stickers for Kids & Toddlers 24 Sheets 550+ Puffy Stickers Variety Pack with Animals Numbers Fruits Fish Dinosaurs Cars & More for Scrapbooking Bullet Journals & Crafts**Meafeng**$5.82**4.7★6,949 rev](https://www.amazon.com/dp/B07QJFYK94) [3**KARSLORA 36 Sheets Stickers for Kids 800+ Stickers for Scrapbooking Including Animals Fruits Dinosaurs Hearts Cats Fish Cars Space and More Party Favors for Kids**KARSLORA**$7.93**4.8★964 rev](https://www.amazon.com/dp/B0D12H76S8) [4**800 Stickers for Kids Cute Stickers for Kids Classroom Including Dinosaur Animal Fruits Ocean Space Cats and More Scrapbooking for Toddlers 2-4 Years**underbartliv**$5.62**4.7★137 rev](https://www.amazon.com/dp/B0FKGN1D21) [5**Stickers for Kids - 48 Sheets 8.6 X 5.8 Party Favors Animal Make a face Stickers Crafts Goodie Bags Stuffers Activities Gifts for Kids Toddler Grandkids Birthday School Classroom Supplies**MISS FANTASY**$7.31**4.8★776 rev](https://www.amazon.com/dp/B0DSPMFXZV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Sheets Stickers for Kids & Toddlers Cute Kids Stickers Variety Pack for Scrapbooking Teachers Classroom Prizes Goodie Bag Stuffers Including Animals Cars Dinosaurs Fishes Hearts and More**SWARKOL**$5.99**415 rev7mo ago](https://www.amazon.com/dp/B0G64CKZDG) [**800 Stickers for Kids Cute Stickers for Kids Classroom Including Dinosaur Animal Fruits Ocean Space Cats and More Scrapbooking for Toddlers 2-4 Years**underbartliv**$5.62**137 rev11mo ago](https://www.amazon.com/dp/B0FKGN1D21) [**100 Pcs Animal Stickers for Kids Cute Water Bottle Stickers for Kids Waterproof Vinyl Laptop Kid Sticker Pack Kid Classroom Prizes for Elementary Students**pcnearty**$6.93**603 rev1y ago](https://www.amazon.com/dp/B0FBRP4PC8) [**48 Sheets Stickers for Kids Cute Stickers Variety Pack for Scrapbooking Teachers Classroom Prizes Goodie Bag Stuffers Including Animals Cars Dinosaurs Fishes Hearts Stars and More**SWARKOL**$6.96**415 rev1y ago](https://www.amazon.com/dp/B0FCRDVJT6) [**24 Sheets Ocean Stickers for Kids Make a Face Sea Animal Mix and Match Sticker Sheets Summer Sticker 12 Sea Creature Designs for Party Favors Classroom Activities Arts & Crafts**SAKAIPA**$4.78**29 rev1y ago](https://www.amazon.com/dp/B0F2MWLN3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Sheets Ocean Stickers for Kids Make a Face Sea Animal Mix and Match Sticker Sheets Summer Sticker 12 Sea Creature Designs for Party Favors Classroom Activities Arts & Crafts**SAKAIPA**$4.78**4.9★**▲ 303%**](https://www.amazon.com/dp/B0F2MWLN3F) [**Aowplc 48 Pcs Make-a-Face Sticker Sheets for Kids 12 Animal Designs for Party Favors Crafts Activities & Goodie Bag Stuffers**Aowplc**$8.81**4.8★**▲ 83%**](https://www.amazon.com/dp/B0DSPDL66H) [**Aowplc 36 Pcs Make-A-Face Sticker Sheets Kids Party Favors Mix and Match Stickers with Dinosaurs Mermaids Unicorns Horses Farm & Sea Animals for Parties Birthdays Classroom Activities & Crafts**Aowplc**$6.96**4.8★**▲ 79%**](https://www.amazon.com/dp/B0CZ8ZHTBV) [**800 Stickers for Kids Cute Stickers for Kids Classroom Including Dinosaur Animal Fruits Ocean Space Cats and More Scrapbooking for Toddlers 2-4 Years**underbartliv**$5.62**4.7★**▲ 73%**](https://www.amazon.com/dp/B0FKGN1D21) [**HomSeon 3000+ PCS Kids Stickers Bulk for Water Bottles**HomSeon**$8.65**4.6★**▲ 73%**](https://www.amazon.com/dp/B0BHWL537F)
**~~View all trending →~~**
## **What buyers say about sticker sheets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good variety”*
**Fun/Entertainment Experience**15%
*“Fun for toddlers”*
**Value For Money**12%
*“Great Value”*
**Adhesion/Stickiness**8%
*“sticks very good”*
**Ease Of Use**6%
*“Easy to Use”*
**Advertised Vs Actual Product**6%
*“Exactly as advertised”*
**Paper Quality**5%
*“Great paper”*
**Color**4%
*“so colorful”*
**Size-Overall**2%
*“a nice size”*
**Creativity**2%
*“Encouraged Creativity”*
### **What buyers complain about **
**Adhesion/Stickiness**28%
*“Not sticky enough”*
**Quality-Overall**9%
*“not in a higher quality kind of way”*
**Paper Quality**7%
*“The quality of the print paper is very poor”*
**Size-Overall**6%
*“TINY STICKERS”*
**Advertised Vs Actual Product**4%
*“Different from picture”*
**Paper Compatibility**2%
*“found that the paper wasn't compatible with my printer”*
**Thickness**2%
*“Just thicker than standard”*
**Smudge Resistance**2%
*“causing all sorts of paper jams”*
**Hard Feel**2%
*“It feels rough”*
**Durability**2%
*“wont stay on for a long time”*
### **Top return reasons **
**Size-Overall**24%
**Adhesion/Stickiness**12%
**Value For Money**9%
**Paper Quality**9%
**Advertised Vs Actual Product**9%
**Compatibility-Overall**8%
**Quality-Overall**5%
**Paper Brightness**3%
**Functionality-Overall**3%
**Print Quality**3%
## **Common questions**
- **Is sticker sheets profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sticker sheets niche?**
- 17 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in sticker sheets?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Paper Quality. The return rate is 0.8%.
- **When does demand for sticker sheets peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the sticker sheets niche?**
- Listings span $4.78–$8.86; the average listing price is $6.71 (sweet spot $15–$100). The average incumbent carries 3,911 reviews — the moat a new listing must climb.
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