---
title: "Sticker Rolls — $191K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sticker-rolls"
last_updated: "2026-08-08T11:42:11.843Z"
locale: en
meta:
description: "Niche score 56/100 · $191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sticker Rolls — $191K/yr Amazon US Niche (2026) - Flapen"
---
# **sticker rolls**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 16Conversion 62Competition 79Returns 97Price range 70Avg price 29Brand share 90Review moat 74Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****536.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.97–$38.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$191K**
$191K/yr · 373K searches
**Avg price**
**Okay****$9.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sticker rolls is a $191K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sticker rolls market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$189K–$236K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**45%**
Top 20: 88%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**50%**
- JIXZEN20% - Goodangie007% - EIVOUR6% - XITDW6% - Hebayy5% - JRONGHE5%
## **Demand**
Weekly Amazon search volume, last 17 weeks — -17.8% search growth over the last 90 days.
10K6KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/sticker-rolls/trend)
## **Top sticker rolls search terms**
- **sticker rolls**84K/yr-8.7%2.2% conv. - **sticker rolls for kids**56K/yr-30.0%4.6% conv. - **roll of stickers**47K/yr-12.1%2.4% conv. - **rolls of stickers**22K/yr-2.9%2.4% conv. - **stickers roll**26K/yr-31.2%1.8% conv. - **roll stickers**19K/yr-2.4%1.1% conv. - **roll of stickers for kids**24K/yr-26.9%4.9% conv. - **kids stickers roll**14K/yr-21.1%4.4% conv. - **rolls of stickers for kids**13K/yr-22.6%6.1% conv. - **stickers for kids roll**11K/yr-26.8%4.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sticker-rolls/search-terms)
## **Top sticker rolls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Rolls Animal Stickers for Kids 1500 PCS Kids Stickers Bulk for Toddlers 2-4 24 Designs Farm/Ocean/Wild Cute Sticker with Motivational Words for Kid Reward School Supplies (1.0 Inch)**JIXZEN**$6.96**4.7★950 rev](https://www.amazon.com/dp/B0DL5WVGRR) [2**2000Pcs Animal Stickers for Kids Reward 4 Rolls Ocean Dinosaur Forest Jungle Incentive Decal for Kids School Classroom Teachers Supplies Students Behavior Chart1 Inch**Goodangie00**$9.90**4.7★69 rev](https://www.amazon.com/dp/B0F6J9CV7J) [3**JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)**JIXZEN**$6.80**4.7★73 rev](https://www.amazon.com/dp/B0GJZY21VR) [4**Glitter dot Smiley face Stickers Foil Shiny Happy Face Stickers for Kids Reward 500Pcs 1 inch 10 Colored Sparkly Foil dot Labels for Student Planner School Classroom Teacher Supplies**JRONGHE**$5.32**4.7★302 rev](https://www.amazon.com/dp/B0CZRT6G9S) [5**Sticker Roll 5 Rolls of Back to School Sticker Party Supplies Stickers for Kids Teachers 500 Stickers**PEMOTYST**$9.57**4.7★883 rev](https://www.amazon.com/dp/B07Q28MP59)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1500PCS Animal Reward Stickers for Kids 3 Rolls 27 Cute Animal Designs Motivational Stickers for Students Teachers Classroom Rewards School Homework Incentive Charts and Party Favors (1 Inch)**Generic**$9.87**10 rev3mo ago](https://www.amazon.com/dp/B0GX14T7GD) [**JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)**JIXZEN**$6.80**73 rev4mo ago](https://www.amazon.com/dp/B0GJZY21VR) [**DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids**Scarmat**$15.86**200 rev1y ago](https://www.amazon.com/dp/B0F83XJD4C) [**2000Pcs Animal Stickers for Kids Reward 4 Rolls Ocean Dinosaur Forest Jungle Incentive Decal for Kids School Classroom Teachers Supplies Students Behavior Chart1 Inch**Goodangie00**$9.90**69 rev1y ago](https://www.amazon.com/dp/B0F6J9CV7J) [**2 Rolls Spring Stickers for Kids 1000PCS Summer Flowers Butterfly Insect Colorful for Envelopes Gifts Decor Reward Sticker in 16 Design Incentive Sticker for Classroom Animal Stickers for Toddlers**EIVOUR**$9.71**46 rev1y ago](https://www.amazon.com/dp/B0F5LXXTWS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1500PCS Animal Reward Stickers for Kids 3 Rolls 27 Cute Animal Designs Motivational Stickers for Students Teachers Classroom Rewards School Homework Incentive Charts and Party Favors (1 Inch)**Generic**$9.87**4.7★**▲ 347%**](https://www.amazon.com/dp/B0GX14T7GD) [**JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)**JIXZEN**$6.80**4.7★**▲ 240%**](https://www.amazon.com/dp/B0GJZY21VR) [**2 Rolls Spring Stickers for Kids 1000PCS Summer Flowers Butterfly Insect Colorful for Envelopes Gifts Decor Reward Sticker in 16 Design Incentive Sticker for Classroom Animal Stickers for Toddlers**EIVOUR**$9.71**4.7★**▲ 221%**](https://www.amazon.com/dp/B0F5LXXTWS) [**DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids**Scarmat**$15.86**4.3★**▲ 185%**](https://www.amazon.com/dp/B0F83XJD4C) [**1500Pcs Reward Stickers for Kids 3 Rolls 24 Designs Diameter 1inch Animal Styles Teacher Motivational Stickers School Supplies**XITDW**$5.63**3.7★**▲ 108%**](https://www.amazon.com/dp/B0F24HNZPT)
**~~View all trending →~~**
## **What buyers say about sticker rolls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Very reliable, affordable and quality”*
**Adhesion/Stickiness**12%
*“stick really well”*
**Value For Money**11%
*“Good deal”*
**Advertised Vs Actual Product**10%
*“As Described”*
**Fun/Entertainment Experience**6%
*“Fun for the kids”*
**Color**5%
*“colors were accurate”*
**Ease Of Use**3%
*“ease of use”*
**Design-Overall**3%
*“the designs are cute”*
**Print Quality**3%
*“good print quality”*
**Size-Overall**3%
*“great size for little fingers”*
### **What buyers complain about **
**Size-Overall**35%
*“These stickers are tiny”*
**Print Quality**7%
*“Print quality is low”*
**Quality-Overall**7%
*“I expected much better quality control for a custom product”*
**Value For Money**6%
*“Great just expensive”*
**Adhesion/Stickiness**5%
*“the glue is very weak”*
**Color**4%
*“The problem is that colors were washed out”*
**Advertised Vs Actual Product**3%
*“details of title is very misleading”*
**Ease Of Use**3%
*“it's really difficult to get off”*
**Image/Picture Clarity**2%
*“Poor imagery”*
**Instructions/User Manual/Troubleshooting**1%
*“Directions not followed”*
### **Top return reasons **
**Size-Overall**64%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**8%
**Value For Money**8%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Functionality-Overall**1%
**Product Condition**1%
**Color**1%
**Writing Experience**1%
## **Common questions**
- **Is sticker rolls profitable to sell on Amazon United States?**
- The niche generates $191K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the sticker rolls niche?**
- 32 brands and 33 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in sticker rolls?**
- Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 0.6%.
- **What does it cost to enter the sticker rolls niche?**
- Listings span $4.97–$38.07; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.
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