---
title: "Sticker Roll — $238K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sticker-roll"
last_updated: "2026-08-08T09:34:47.664Z"
locale: en
meta:
description: "Niche score 57/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sticker Roll — $238K/yr Amazon US Niche (2026) - Flapen"
---
# **sticker roll**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 17Conversion 56Competition 82Returns 96Price range 69Avg price 32Brand share 95Review moat 73Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****574.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.63–$38.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$238K**
$238K/yr · 512K searches
**Avg price**
**Okay****$9.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sticker roll is a $238K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sticker roll market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$247K–$297K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#703**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**37 **—flat
**Sellers**
**38**
**Top-5 brand share**
**40%**
Top 20: 84%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**55%**
- JIXZEN17% - Goodangie006% - XITDW6% - JRONGHE6% - EIVOUR5% - Hebayy5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/sticker-roll/trend)
## **Top sticker roll search terms**
- **sticker roll**139K/yr-13.3%2.0% conv. - **sticker rolls**84K/yr-8.7%2.3% conv. - **sticker rolls for kids**56K/yr-30.0%4.7% conv. - **roll of stickers**47K/yr-12.1%2.5% conv. - **rolls of stickers**22K/yr-2.9%2.5% conv. - **stickers roll**26K/yr-31.2%1.8% conv. - **roll stickers**19K/yr-2.4%1.3% conv. - **roll of stickers for kids**24K/yr-26.9%4.9% conv. - **kids stickers roll**14K/yr-21.1%4.5% conv. - **rolls of stickers for kids**13K/yr-22.6%6.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sticker-roll/search-terms)
## **Top sticker roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Rolls Animal Stickers for Kids 1500 PCS Kids Stickers Bulk for Toddlers 2-4 24 Designs Farm/Ocean/Wild Cute Sticker with Motivational Words for Kid Reward School Supplies (1.0 Inch)**JIXZEN**$6.96**4.7★950 rev](https://www.amazon.com/dp/B0DL5WVGRR) [2**2000Pcs Animal Stickers for Kids Reward 4 Rolls Ocean Dinosaur Forest Jungle Incentive Decal for Kids School Classroom Teachers Supplies Students Behavior Chart1 Inch**Goodangie00**$9.90**4.7★69 rev](https://www.amazon.com/dp/B0F6J9CV7J) [3**Glitter dot Smiley face Stickers Foil Shiny Happy Face Stickers for Kids Reward 500Pcs 1 inch 10 Colored Sparkly Foil dot Labels for Student Planner School Classroom Teacher Supplies**JRONGHE**$5.32**4.7★302 rev](https://www.amazon.com/dp/B0CZRT6G9S) [4**JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)**JIXZEN**$6.80**4.7★73 rev](https://www.amazon.com/dp/B0GJZY21VR) [5**1800 PCS Round Animal Stickers 36 Designs Wild/Farm/Marine Animal Cartoon Teacher Reward Stickers for Kids Party Decoration Sticker for School Classroom Home with Perforation Line(1 Each 3 Rolls)**Hebayy**$9.99**4.8★1,434 rev](https://www.amazon.com/dp/B09Z2Q9BZR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)**JIXZEN**$6.80**73 rev4mo ago](https://www.amazon.com/dp/B0GJZY21VR) [**1000PCS Flower Stamp Stickers Roll for Kids 2 Rolls 10 Styles Floral Sticker Rolls for Scrapbook Planner Journal Envelope Card Making Gift Wrapping Party Favors**KOPTOP**$8.92**76 rev11mo ago](https://www.amazon.com/dp/B0FNRYRQDZ) [**1-2500 Custom Sticker roll 1-10 inch Personalized Waterproof Vinyl Labels Corporate Business Stickers Design Any Logo Image Photo Text Name Address QR Code**Waboopuv**$25.75**682 rev1y ago](https://www.amazon.com/dp/B0FDB7N11Z) [**DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids**Scarmat**$15.86**200 rev1y ago](https://www.amazon.com/dp/B0F83XJD4C) [**BHronony Silly Goose Roll Stickers - 2 Rolls 1000pcs Funny Goose Meme Decal for Teen Adult Cute Vinyl Sticker Label Decor Supplies for Car Bumper Bike Cup Laptop Scrapbook Water Bottle Decorations**BHronony**$10.61**35 rev1y ago](https://www.amazon.com/dp/B0F6N2WTDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)**JIXZEN**$6.80**4.7★**▲ 226%**](https://www.amazon.com/dp/B0GJZY21VR) [**2 Rolls Spring Stickers for Kids 1000PCS Summer Flowers Butterfly Insect Colorful for Envelopes Gifts Decor Reward Sticker in 16 Design Incentive Sticker for Classroom Animal Stickers for Toddlers**EIVOUR**$9.71**4.7★**▲ 207%**](https://www.amazon.com/dp/B0F5LXXTWS) [**Imeepa 500PCS Rainbow Star Stickers 1 Multi-Color Lables for Kids Reward**Imeepa**$6.49**4.8★**▲ 179%**](https://www.amazon.com/dp/B0D4YWCH2T) [**DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids**Scarmat**$15.86**4.3★**▲ 169%**](https://www.amazon.com/dp/B0F83XJD4C) [**1500Pcs Reward Stickers for Kids 3 Rolls 24 Designs Diameter 1inch Animal Styles Teacher Motivational Stickers School Supplies**XITDW**$5.63**3.7★**▲ 108%**](https://www.amazon.com/dp/B0F24HNZPT)
**~~View all trending →~~**
## **What buyers say about sticker roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“These are good quality and arrived quickly”*
**Adhesion/Stickiness**12%
*“stick really well”*
**Value For Money**11%
*“Good deal”*
**Advertised Vs Actual Product**10%
*“Exactly as pictured”*
**Fun/Entertainment Experience**6%
*“Fun for the kids”*
**Color**5%
*“colors were accurate”*
**Ease Of Use**4%
*“Easy to use”*
**Print Quality**3%
*“good print quality”*
**Size-Overall**3%
*“great size for little fingers”*
**Design-Overall**3%
*“the designs are cute”*
### **What buyers complain about **
**Size-Overall**33%
*“These stickers are tiny”*
**Print Quality**8%
*“Print quality is low”*
**Quality-Overall**7%
*“Poor quality”*
**Value For Money**6%
*“Great just expensive”*
**Adhesion/Stickiness**6%
*“the glue is very weak”*
**Color**4%
*“The problem is that colors were washed out”*
**Advertised Vs Actual Product**4%
*“Description is off”*
**Ease Of Use**2%
*“it's really difficult to get off”*
**Image/Picture Clarity**2%
*“Poor imagery”*
**Instructions/User Manual/Troubleshooting**1%
*“Directions not followed”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Adhesion/Stickiness**7%
**Compatibility-Overall**3%
**Quality-Overall**2%
**Functionality-Overall**2%
**Color**2%
**Print Quality**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is sticker roll profitable to sell on Amazon United States?**
- The niche generates $238K/yr across 52 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the sticker roll niche?**
- 37 brands and 38 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in sticker roll?**
- Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 0.8%.
- **When does demand for sticker roll peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the sticker roll niche?**
- Listings span $4.63–$38.07; the average listing price is $9.89 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)