---
title: "Sticker Book — $2.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sticker-book"
last_updated: "2026-08-08T08:46:18.496Z"
locale: en
meta:
description: "Niche score 62/100 · $2.7M/yr market · 4.8M searches/yr · $10.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $2.7M/yr market · 4.8M searches/yr · $10.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sticker Book — $2.7M/yr Amazon US Niche (2026) - Flapen"
---
# **sticker book**
**Launch it**
A $2.7M/yr market growing +2.8% this quarter with returns at 0.9% — clears our launch bar.
Market size 96Growth 29Conversion 60Competition 83Returns 95Price range 15Avg price 41Brand share 90Review moat 41Quality gap 20
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 4.8M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,384.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.93**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.58–$16.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sticker book is a $2.7M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sticker book market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**45%**
Top 20: 89%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**49%**
- CUPKIN15% - Callist9% - Walenced8% - CREATIVETREES7% - Fashion Angels6% - Melissa & Doug6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/sticker-book/trend)
## **Top sticker book search terms**
- **sticker book**2.2M/yr+6.5%1.7% conv. - **reusable sticker book**547K/yr+3.2%4.0% conv. - **sticker books**480K/yr+8.4%2.0% conv. - **sticker books for toddlers 2-4 years**455K/yr-10.7%4.8% conv. - **sticker books for kids**218K/yr-25.6%2.6% conv. - **toddler sticker book**142K/yr-7.9%4.1% conv. - **sticker activity book**107K/yr+10.5%1.5% conv. - **stickers book**87K/yr+5.5%1.1% conv. - **kids sticker book**89K/yr+4.6%3.7% conv. - **cute sticker book**48K/yr+8.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sticker-book/search-terms)
## **Top sticker book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$80K6%$161K9%$241K12%$322K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Animals Habitat 500+ Kids Sticker Book by Cupkin Toddler Airplane Travel Activity Coloring and Sticker Book Road Trip Essentials 12 Coloring Pages + 12 Scenes for Ages 28 Years**CUPKIN**$16.43**4.8★6,625 rev](https://www.amazon.com/dp/B098PMWSVS) [2**Fashion Angels 1000+ Ridiculously Cute Stickers**Fashion Angels**$5.15**4.7★29,139 rev](https://www.amazon.com/dp/B07BJ5L7N3) [3**20 Sets DIY 3D Sticker Scene Collection Book for Kids Adults Cute Make Your Own Shop House Stickers for Gifts Stickers Therapy for Adult Relief Stress Pass The Time Play Park Hamburg Castle Library**MHBEW**$9.57**4.5★892 rev](https://www.amazon.com/dp/B0DYDP4BWX) [4**CREATIVETREES 6 Sets Reusable Sticker Book for Toddlers 3-6 Jelly Stickers Book for Kids Travel Sticker Activity Toys for Childs 3 4 5 6 Years Girls & Boys Best Gifts**CREATIVETREES**$13.28**4.7★154 rev](https://www.amazon.com/dp/B0G2M26YJ5) [5**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Blue**Callist**$8.87**4.6★304 rev](https://www.amazon.com/dp/B0GJZDCH9J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sticker Books for Toddlers 2-4 Years - Toddler Sticker Book Preschool Learning Activities Kids Stickers Ages 2-4 Quiet Books for Toddlers 3-5 Kids Travel Activities Educational Toddler Girl Gifts**Hadley Designs**$9.83**52 rev2mo ago](https://www.amazon.com/dp/B0DVH7T7SY) [**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Blue**Callist**$8.87**304 rev5mo ago](https://www.amazon.com/dp/B0GJZDCH9J) [**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink**Callist**$9.02**304 rev5mo ago](https://www.amazon.com/dp/B0GJZTH9NW) [**CREATIVETREES 6 Sets Reusable Sticker Book for Toddlers 3-6 Jelly Stickers Book for Kids Travel Sticker Activity Toys for Childs 3 4 5 6 Years Girls & Boys Best Gifts**CREATIVETREES**$13.28**154 rev8mo ago](https://www.amazon.com/dp/B0G2M26YJ5) [**Tmtains 45 Sheets Japanese Sticker Book for Scrapbook Junk Journal Supplies 800+Pcs Heisei Retro Manga Style Korean Stickers for Journaling Planners Aesthetic Japanese Sticker Book for Adults (Memory)**Tmtains**$9.99**291 rev11mo ago](https://www.amazon.com/dp/B0FND712LJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sticker Books for Toddlers 2-4 Years - Toddler Sticker Book Preschool Learning Activities Kids Stickers Ages 2-4 Quiet Books for Toddlers 3-5 Kids Travel Activities Educational Toddler Girl Gifts**Hadley Designs**$9.83**4.9★**▲ 253%**](https://www.amazon.com/dp/B0DVH7T7SY) [**800+Pcs Japanese Sticker Book for Scrapbook 45 Sheets Y2K Style Korean Stickers for Journaling Aesthetic Japanese Sticker Book for Scrapbooking DIY Crafts Junk Journal**Weenkilly**$5.80**4.5★**▲ 252%**](https://www.amazon.com/dp/B0GWLYDXP5) [**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink**Callist**$9.02**4.6★**▲ 223%**](https://www.amazon.com/dp/B0GJZTH9NW) [**CREATIVETREES 6 Sets Reusable Sticker Book for Toddlers 3-6 Jelly Stickers Book for Kids Travel Sticker Activity Toys for Childs 3 4 5 6 Years Girls & Boys Best Gifts**CREATIVETREES**$13.28**4.7★**▲ 210%**](https://www.amazon.com/dp/B0G2M26YJ5) [**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Blue**Callist**$8.87**4.6★**▲ 198%**](https://www.amazon.com/dp/B0GJZDCH9J)
**~~View all trending →~~**
## **What buyers say about sticker book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**28%
*“Fun for Kids”*
**Quality-Overall**10%
*“Amazing quality”*
**Adhesion/Stickiness**9%
*“the adhesive is strong”*
**Value For Money**6%
*“Good deal”*
**Recycle/Reuse**5%
*“They are reusable”*
**Ease Of Use**5%
*“Easy to use”*
**Gifting Purpose**4%
*“Cute gift”*
**Color**4%
*“Vivid colors”*
**Durability**3%
*“the material is pretty durable”*
**Portability**3%
*“easy to carry around anywhere”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“The adhesive isn't the best”*
**Size-Overall**12%
*“Not large enough”*
**Quality-Overall**7%
*“Extremely low quality”*
**Durability**6%
*“So I say its not durable”*
**Ease Of Use**5%
*“again they are difficult to remove”*
**Recycle/Reuse**4%
*“really aren't reusable”*
**Thickness**4%
*“It needs to be way thicker in my opinion”*
**Value For Money**3%
*“cheaper so for that reason I will not purchase again”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Strength**2%
*“Not sturdy”*
### **Top return reasons **
**Size-Overall**35%
**Adhesion/Stickiness**16%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Quality-Overall**4%
**Recycle/Reuse**4%
**Product Condition**2%
**Defective Material/Parts**2%
**Thin**2%
**Gifting Purpose**1%
## **Common questions**
- **Is sticker book profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 61 tracked products. 12 of 21 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (62/100).
- **How competitive is the sticker book niche?**
- 37 brands and 83 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in sticker book?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.9%.
- **When does demand for sticker book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the sticker book niche?**
- Listings span $4.58–$16.87; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 2,384 reviews — the moat a new listing must climb.
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