---
title: "Trend — stick horse - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/stick-horse/trend"
last_updated: "2026-08-08T14:24:57.404Z"
locale: en
meta:
  description: "Niche score 55/100 · $547K/yr market · 539K searches/yr · $35.54 avg price. Soft demand (-1.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $547K/yr market · 539K searches/yr · $35.54 avg price. Soft demand (-1.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — stick horse - Flapen"
---

# **stick horse**

**Worth a look**

Shows a sweet-spot price point ($35.54 avg), but soft demand (-1.9% this quarter) keeps it on the watch list.

Market size 62Growth 24Conversion 36Competition 80Returns 40Price range 24Avg price 95Brand share 70Review moat 69Quality gap 65

**Avg price**

**Incredible****$35.54**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****727.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$547K**

$547K/yr · 539K searches

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$7.61–$358.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend