---
title: "Steve Harrington — $320K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/steve-harrington"
last_updated: "2026-08-08T11:46:13.420Z"
locale: en
meta:
description: "Niche score 46/100 · $320K/yr market · 556K searches/yr · $28.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $320K/yr market · 556K searches/yr · $28.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steve Harrington — $320K/yr Amazon US Niche (2026) - Flapen"
---
# **steve harrington**
**Skip it**
Soft demand (-67.5% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 0Conversion 25Competition 63Returns 92Price range 91Avg price 95Brand share 26Review moat 69Quality gap 18
**Avg price**
**Incredible****$28.44**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.65–$99.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****727.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$320K**
$320K/yr · 556K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-67.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, steve harrington is a $320K/yr Amazon United States market (556K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steve harrington market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$228K–$284K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#11,519**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **45%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**7%**
- Funko51% - POP13% - Boomtrader13% - Stranger Things8% - MAGJIUKE4% - Jazwares4% - Open — no brand owns it (5 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -67.5% search growth over the last 90 days.
60K40KSpike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/steve-harrington/trend)
## **Top steve harrington search terms**
- **steve harrington**159K/yr-60.6%1.0% conv. - **steve harrington funko pop**123K/yr-64.4%2.2% conv. - **stranger things steve**52K/yr-72.1%1.2% conv. - **stranger things funko pop steve**37K/yr-77.1%1.1% conv. - **steve funko pop**17K/yr-57.6%2.5% conv. - **stranger things steve harrington**22K/yr-72.1%1.8% conv. - **steve stranger things**22K/yr-67.3%0.9% conv. - **funko pop steve harrington**13K/yr-64.3%2.7% conv. - **steve funko pop stranger things**29K/yr-84.2%2.2% conv. - **funko pop stranger things steve**15K/yr-79.6%1.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/steve-harrington/search-terms)
## **Top steve harrington products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$32K15%$48K20%$64K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! TV: Netflix Stranger Things - Steve Harrington**Funko**$15.41**4.2★23 rev](https://www.amazon.com/dp/B08HH9DZ6W) [2**Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Medium**Boomtrader**$19.27**0.0★0 rev](https://www.amazon.com/dp/B0G4LZ1VSQ) [3**Funko Pop! TV: Stranger Things - Steve Harrington - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$15.57**4.6★403 rev](https://www.amazon.com/dp/B0DYJXP93M) [4**Funko POP! TV: Strangers Things - Steve with Sunglasses**Funko**$28.95**4.8★3,391 rev](https://www.amazon.com/dp/B079TCDJJH) [5**Funko POP! Rides: Netflix Stranger Things - Steve Harrington**Funko**$22.34**4.8★196 rev](https://www.amazon.com/dp/B0DYK3NJ2M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**POP Funko TV: Stranger Things - Steve Harrington with Spear (Season 5) Vinyl Figure Bundled Box Protector Case Multicolor 3.75 Inches**POP**$28.95**0 rev1mo ago](https://www.amazon.com/dp/B0H42V7WWB) [**Stranger Things Steve Heartthrob Officially Licensed T-Shirt**Stranger Things**$18.57**5 rev6mo ago](https://www.amazon.com/dp/B0GKC5L6C9) [**Funko POP! TV: Netflix Stranger Things - Steve Harrington**Funko**$15.41**23 rev6mo ago](https://www.amazon.com/dp/B08HH9DZ6W) [**MAGJIUKE Steve Harrington Pink American Flag Tapestry 3x5 Feet Polyester Wall Hanging with Brass Grommets Horizontal Rectangular Design for Bedroom Studio Decor Indoor Outdoor Usage**MAGJIUKE**$20.34**11 rev7mo ago](https://www.amazon.com/dp/B0GCWFJS9B) [**POP Funko TV: Stranger Things - Steve Harrington (Season 5) Vinyl Figure Bundled Box Protector Case Multicolor 3.75 Inches**POP**$37.06**19 rev7mo ago](https://www.amazon.com/dp/B0G4XVD2KP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POP Funko TV: Stranger Things - Steve Harrington with Spear (Season 5) Vinyl Figure Bundled Box Protector Case Multicolor 3.75 Inches**POP**$28.95**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0H42V7WWB) [**Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Medium**Boomtrader**$19.27**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G4LZ1VSQ) [**Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Large**Boomtrader**$23.97**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G4LYXGP1) [**Members Only Mens Classic Iconic Racer Slim Fit Jacket (Grey Medium)**Members Only**$99.16**4.5★**▲ 1000%**](https://www.amazon.com/dp/B01BSYXRCE) [**Stranger Things Steve Heartthrob Officially Licensed T-Shirt**Stranger Things**$18.57**4.2★**▲ 647%**](https://www.amazon.com/dp/B0GKC5L6C9)
**~~View all trending →~~**
## **What buyers say about steve harrington**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality shirt”*
**Collectibles**18%
*“Funko Pop collector”*
**Gifting Purpose**16%
*“A fun gift”*
**Advertised Vs Actual Product**9%
*“It was what was expected”*
**Size-Overall**7%
*“is a really good size”*
**Design-Overall**6%
*“The construction of the bag is very well made”*
**Value For Money**5%
*“Decent price”*
**Washability**4%
*“I absolutely love my shirt it has been in the washer multiple times”*
**Machine Wash Suitability**3%
*“Has gone through the wash dozens of times now without any adverse wear”*
**Shape/Style**3%
*“The item was in great shape”*
### **What buyers complain about **
**Color**38%
*“The colors and clarity are not true to product example, instead its kind of scary”*
**Advertised Vs Actual Product**25%
*“its not like the picture”*
**Size-Overall**25%
*“Bigger than expected”*
**Quality-Overall**13%
*“Generally not great quality”*
### **Top return reasons **
**Size-Overall**46%
**Length**13%
**Value For Money**6%
**Chest Fit**6%
**Advertised Vs Actual Product**6%
**Color**3%
**Sleeve Fit**3%
**Soft Feel**3%
**Quality-Overall**3%
**Smell**3%
## **Common questions**
- **Is steve harrington profitable to sell on Amazon United States?**
- The niche generates $320K/yr across 29 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -67.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the steve harrington niche?**
- 11 brands and 128 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in steve harrington?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 1.1%.
- **What does it cost to enter the steve harrington niche?**
- Listings span $10.65–$99.16; the average listing price is $28.44 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.
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