---
title: "Star Wars Trading Cards — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/star-wars-trading-cards"
last_updated: "2026-08-08T12:29:56.492Z"
locale: en
meta:
description: "Niche score 56/100 · $1.1M/yr market · 907K searches/yr · $55.72 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.1M/yr market · 907K searches/yr · $55.72 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Star Wars Trading Cards — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **star wars trading cards**
**Launch it**
A $1.1M/yr market growing +6.0% this quarter with returns at 1.1% — clears our launch bar.
Market size 80Growth 33Conversion 28Competition 87Returns 94Price range 30Avg price 91Brand share 24Review moat 51Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$55.72**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Market size**
**Great****$1.1M**
$1.1M/yr · 907K searches
**Review moat**
**Good****1,440.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.42–$285.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, star wars trading cards is a $1.1M/yr Amazon United States market (907K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Launch it — 56/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars trading cards market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#3,466**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **40%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 68%
**Open market**
**8%**
- Asmodee60% - Topps9% - STAR WARS8% - theory117% - Fantasy Flight Games7% - Bioworld2% - Open — no brand owns it (10 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/star-wars-trading-cards/trend)
## **Top star wars trading cards search terms**
- **star wars unlimited**494K/yr+15.4%1.8% conv. - **star wars cards**68K/yr+27.5%1.0% conv. - **star wars unlimited booster box**69K/yr-36.6%3.0% conv. - **star wars trading cards**47K/yr+16.0%1.5% conv. - **star wars playing cards**45K/yr+2.9%2.6% conv. - **topps star wars**43K/yr-34.5%0.4% conv. - **starwars unlimited**36K/yr+2.7%2.3% conv. - **star wars topps**15K/yr+14.6%1.5% conv. - **topps star wars cards**12K/yr+18.6%1.5% conv. - **star wars unlimited booster packs**6K/yr+83.7%3.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/star-wars-trading-cards/search-terms)
## **Top star wars trading cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$23K4%$46K6%$69K8%$92K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Star Wars: Unlimited TCG Twilight of the Republic Booster Display**Asmodee**$48.95**4.7★223 rev](https://www.amazon.com/dp/B0DC82WNMC) [2**Asmodee Star Wars: Unlimited TCG Jump to Lightspeed Booster Display (Set of 24 Booster Packs) - Trading Card Game for Kids & Adults Ages 12+ 2+ Players 20 Min Playtime**Asmodee**$52.36**4.7★198 rev](https://www.amazon.com/dp/B0DPNCNS1H) [3**Star Wars: Unlimited Gift Box**Fantasy Flight Games**$28.47**4.8★56 rev](https://www.amazon.com/dp/B0FVJS3L36) [4**Star Wars: Unlimited TCG - Intro Battle Hoth**Asmodee**$17.52**4.7★172 rev](https://www.amazon.com/dp/B0FLQ68H1G) [5**Star Wars 2023 Topps Value Box | 10 Packs Per Box**STAR WARS**$52.65**4.6★102 rev](https://www.amazon.com/dp/B0CF9VZKL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Star Wars: Unlimited Ashes of the Empire Prerelease Box**Asmodee**$29.70**1 rev4w ago](https://www.amazon.com/dp/B0H338MTF3) [**Star Wars: Unlimited TCG Twin Suns Deck Display**Asmodee**$139.83**5 rev2mo ago](https://www.amazon.com/dp/B0GTMDJXTZ) [**Star Wars: Unlimited TCG A Lawless Time Leia Organa Spotlight Deck**Asmodee**$24.54**16 rev4mo ago](https://www.amazon.com/dp/B0GF3JB18J) [**Star Wars: Unlimited TCG A Lawless Time Booster Display**Asmodee**$119.27**14 rev5mo ago](https://www.amazon.com/dp/B0GF34BH9D) [**Star Wars: Unlimited TCG A Lawless Time PRERELEASE Box**Asmodee**$29.32**12 rev5mo ago](https://www.amazon.com/dp/B0GF32WFFL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Star Wars: Unlimited TCG Twin Suns Deck Display**Asmodee**$139.83**5.0★**▲ 338%**](https://www.amazon.com/dp/B0GTMDJXTZ) [**Star Wars: Unlimited Ashes of the Empire Prerelease Box**Asmodee**$29.70**3.0★**▲ 336%**](https://www.amazon.com/dp/B0H338MTF3) [**Star Wars Galactic Empire 24 Packable Travel Duffle Bag Shoe Compartment Removable Shoulder Strap & Front Storage Pockets**Bioworld**$36.70**4.6★**▲ 334%**](https://www.amazon.com/dp/B0FZFDSZRP) [**Star Wars: Unlimited TCG A Lawless Time PRERELEASE Box**Asmodee**$29.32**4.7★**▲ 157%**](https://www.amazon.com/dp/B0GF32WFFL) [**Star Wars: Unlimited TCG A Lawless Time Leia Organa Spotlight Deck**Asmodee**$24.54**5.0★**▲ 118%**](https://www.amazon.com/dp/B0GF3JB18J)
**~~View all trending →~~**
## **What buyers say about star wars trading cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**18%
*“Fun to open”*
**Collectibles**16%
*“Great price and a good boost for your collection”*
**Quality-Overall**16%
*“Excellent quality and a nice solid case”*
**Value For Money**11%
*“Well worth the price”*
**Advertised Vs Actual Product**7%
*“As described”*
**Design-Overall**4%
*“Cool design”*
**Gifting Purpose**4%
*“Good gift”*
**Size-Overall**4%
*“It fit perfectly”*
**Ease Of Use**4%
*“really easy to use”*
**Trivia Games**3%
*“Great Star Wars gameplay”*
### **What buyers complain about **
**Size-Overall**19%
*“Disappointed in the fit”*
**Value For Money**11%
*“adds good expansion tokens to the PRO pack which is fairly expensive now”*
**Quality-Overall**8%
*“Poor Quality”*
**Advertised Vs Actual Product**6%
*“Not What They Claim”*
**Feet Fit**6%
*“My feet are fairly narrow”*
**Wrinkles**6%
*“the first card had corner crease”*
**Print Quality**6%
*“Poor printing”*
**Weight Heavy**3%
*“The materials heavier than I was expecting”*
**Design-Overall**3%
*“Not the best deck design”*
**Color**3%
*“Wish it came in black tho”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**9%
**Chest Fit**9%
**Value For Money**7%
**Length**5%
**Product Condition**3%
**Sleeve Fit**3%
**Print Quality**2%
**Color**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is star wars trading cards profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 63 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Launch it (56/100).
- **How competitive is the star wars trading cards niche?**
- 16 brands and 106 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in star wars trading cards?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for star wars trading cards peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the star wars trading cards niche?**
- Listings span $5.42–$285.88; the average listing price is $55.72 (sweet spot $15–$100). The average incumbent carries 1,441 reviews — the moat a new listing must climb.
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