---
title: "Star Wars Games — $485K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/star-wars-games"
last_updated: "2026-08-08T14:17:17.863Z"
locale: en
meta:
description: "Niche score 54/100 · $485K/yr market · 382K searches/yr · $43.65 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $485K/yr market · 382K searches/yr · $43.65 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Star Wars Games — $485K/yr Amazon US Niche (2026) - Flapen"
---
# **star wars games**
**Worth a look**
Shows a sweet-spot price point ($43.65 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 59Growth 77Conversion 36Competition 38Returns 81Price range 74Avg price 95Brand share 26Review moat 68Quality gap 19
**Avg price**
**Incredible****$43.65**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+64.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$11.55–$126.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****765.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$485K**
$485K/yr · 382K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, star wars games is a $485K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars games market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$437K–$546K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,479**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**8%**
- Asmodee79% - Atomic Mass Games3% - PlayMonster3% - Monopoly2% - Hasbro Gaming2% - Ravensburger2% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/star-wars-games/trend)
## **Top star wars games search terms**
- **star wars games**69K/yr+42.7%0.8% conv. - **asmodee star wars: rebellion board game - epic galactic empire vs rebel alliance conflict tabletop miniatures strategy game for adults ages 14+ 2-4 players 3 hour playtime**18K/yr>1,000%0.1% conv. - **star wars board game**70K/yr+46.5%0.9% conv. - **star wars deck building game**31K/yr+64.3%4.6% conv. - **star wars game**38K/yr+42.6%0.9% conv. - **star wars board games**27K/yr+26.4%0.7% conv. - **star wars rebellion**24K/yr+3.9%2.5% conv. - **star wars card game**18K/yr+21.6%1.3% conv. - **battle of hoth board game**24K/yr+23.7%6.0% conv. - **star wars games for kids**12K/yr+12.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/star-wars-games/search-terms)
## **Top star wars games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$97K30%$146K40%$194K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asmodee Star Wars: Rebellion Board Game - Epic Galactic Empire vs Rebel Alliance Conflict Tabletop Miniatures Strategy Game for Adults Ages 14+ 2-4 Players 3 Hour Playtime**Asmodee**$99.05**4.7★1,528 rev](https://www.amazon.com/dp/B017MLIGP0) [2**Star Wars: Battle of Hoth Board Game**Asmodee**$55.07**4.7★228 rev](https://www.amazon.com/dp/B0FGDFQW6G) [3**Fantasy Flight Games Star Wars The DeckBuilding Game | Strategy Card Game | Head-to-Head Tactical Battle Game for Adults & Kids | Ages 12+ | 2 Players | Average Playtime 30 Minutes (FFGSWG01)**Asmodee**$22.63**4.8★752 rev](https://www.amazon.com/dp/B0BLT6F5VY) [4**Asmodee Star Wars: The Deckbuilding Game: The Clone Wars Edition**Asmodee**$30.78**4.9★223 rev](https://www.amazon.com/dp/B0D4C1S1Q3) [5**Star Wars: The Deckbuilding Game: Mandalorian Faction Pack**Asmodee**$19.55**4.7★55 rev](https://www.amazon.com/dp/B0FY3WNJMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Five Crowns Star Wars Rummy Style Card Game for Kids Family Game Night**PlayMonster**$13.65**14 rev7mo ago](https://www.amazon.com/dp/B0G8RF391V) [**Star Wars: The Deckbuilding Game: Mandalorian Faction Pack**Asmodee**$19.55**55 rev8mo ago](https://www.amazon.com/dp/B0FY3WNJMK) [**Star Wars: Unlimited TCG - Intro Battle Hoth**Asmodee**$17.52**172 rev10mo ago](https://www.amazon.com/dp/B0FLQ68H1G) [**Star Wars Super Teams Board Game**Asmodee**$29.46**51 rev10mo ago](https://www.amazon.com/dp/B0DY9DNVCG) [**Atomic Mass Games Star Wars: Legion Galactic Empire Starter Set**Asmodee**$91.13**45 rev10mo ago](https://www.amazon.com/dp/B0F2J9VSTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Five Crowns Star Wars Rummy Style Card Game for Kids Family Game Night**PlayMonster**$13.65**4.8★**▲ 220%**](https://www.amazon.com/dp/B0G8RF391V) [**Atomic Mass Games Star Wars: Legion Galactic Empire Starter Set**Asmodee**$91.13**4.7★**▲ 79%**](https://www.amazon.com/dp/B0F2J9VSTX) [**Asmodee Star Wars Shatterpoint Core Set - Unleash The Force in a Galaxy-Wide Adventure Tabletop Miniatures Strategy Game for Kids and Adults Ages 14+ 2 Players 90 Min Playtime**Atomic Mass Games**$126.15**4.7★**▲ 75%**](https://www.amazon.com/dp/B0BSJRSXSQ) [**UNO Star Wars The Mandalorian in Storage Tin Themed Deck & Special Rule Gift for Kid Adult & Family Game Nights Ages 7 Years Old & Up HJR23**Mattel Games**$11.55**4.6★**▲ 68%**](https://www.amazon.com/dp/B09NZDWP11) [**Asmodee Star Wars: Rebellion Board Game - Epic Galactic Empire vs Rebel Alliance Conflict Tabletop Miniatures Strategy Game for Adults Ages 14+ 2-4 Players 3 Hour Playtime**Asmodee**$99.05**4.7★**▲ 53%**](https://www.amazon.com/dp/B017MLIGP0)
**~~View all trending →~~**
## **What buyers say about star wars games**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**42%
*“Family fun”*
**Value For Money**15%
*“Great Deal”*
**Ease Of Use**10%
*“Quick, easy, fun”*
**Collectibles**6%
*“Great collection”*
**Trivia Games**5%
*“Fun games to play”*
**Quality-Overall**4%
*“This is an excellent well produced”*
**Gifting Purpose**4%
*“Gift Item”*
**Design-Overall**3%
*“The designs are cute”*
**Advertised Vs Actual Product**2%
*“But its still good fun”*
**Suitability Beginner**2%
*“the miniatures a very beginner friendly compared to others”*
### **What buyers complain about **
**Value For Money**25%
*“Insane price for what you get”*
**Size-Overall**13%
*“Cute just small”*
**Touch/Button Controls**13%
*“With KOTOR, once it's downloaded on a Switch2, Your controls might not be responding”*
**Adjustability/Rotatability/Reclining**6%
*“Which like another game he has it does not seem to adjust the voices to go with the characters youre playing”*
**Instructions/User Manual/Troubleshooting**6%
*“no assembly instructions except online”*
**Software/Application**6%
*“unfortunately its just a download code disguised as a physical copy”*
**Functionality-Overall**6%
*“low replay ability”*
**Assembly/Installation**6%
*“couldn't provide the rules or assembly directions”*
### **Top return reasons **
**Value For Money**23%
**Product Condition**18%
**Advertised Vs Actual Product**15%
**Defective Material/Parts**14%
**Gifting Purpose**5%
**Size-Overall**4%
**Functionality-Overall**2%
**Scratch Resistance**2%
**Assembly/Installation**2%
**Quality-Overall**2%
## **Common questions**
- **Is star wars games profitable to sell on Amazon United States?**
- The niche generates $485K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the star wars games niche?**
- 10 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in star wars games?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Touch/Button Controls. The return rate is 1.7%.
- **When does demand for star wars games peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the star wars games niche?**
- Listings span $11.55–$126.15; the average listing price is $43.65 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.
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