---
title: "Stacking Cups — $670K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/stacking-cups"
last_updated: "2026-08-08T12:58:56.803Z"
locale: en
meta:
description: "Niche score 50/100 · $670K/yr market · 637K searches/yr · $13.35 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $670K/yr market · 637K searches/yr · $13.35 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stacking Cups — $670K/yr Amazon US Niche (2026) - Flapen"
---
# **stacking cups**
**Worth a look**
Shows low returns (1.1%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 67Growth 25Conversion 79Competition 34Returns 94Price range 62Avg price 61Brand share 52Review moat 23Quality gap 13
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$670K**
$670K/yr · 637K searches
**Price range**
**Good****$7.23–$27.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,384.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, stacking cups is a $670K/yr Amazon United States market (637K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stacking cups market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$534K–$668K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**21%**
- The First Years36% - Cosaway12% - mushie12% - Moonkie7% - Tiny Tinker7% - KIDSTHRILL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/stacking-cups/trend)
## **Top stacking cups search terms**
- **stacking cups**327K/yr-0.1%5.8% conv. - **baby stacking cups**68K/yr+7.8%7.4% conv. - **stacking cups for toddlers 1-3**53K/yr+3.9%7.3% conv. - **stacking cups for babies 6-12 months**59K/yr-18.9%7.9% conv. - **stacking cups baby**27K/yr+24.7%6.9% conv. - **nesting cups**23K/yr+1.0%5.1% conv. - **toddler stacking cups**13K/yr-13.4%5.7% conv. - **nesting cups for toddlers 1-3**11K/yr+8.8%6.1% conv. - **stackable cups for baby**7K/yr-7.4%8.2% conv. - **stacking cups baby toy**6K/yr+5.5%4.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/stacking-cups/search-terms)
## **Top stacking cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$67K20%$134K30%$201K40%$268K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The First Years Stack & Count Stacking Cups - Colorful Baby Stacking Water Toys Set - Stackable Cups for Learning - Baby Bath Toys - Toddler Water Table Toys - 8 Count**The First Years**$7.23**4.8★92,651 rev](https://www.amazon.com/dp/B00005C5H4) [2**mushie Stacking Cups Toy | Made in Denmark (Original)**mushie**$14.94**4.9★13,669 rev](https://www.amazon.com/dp/B0858X3VDM) [3**Moonkie Stacking Cups Toy Fun Educational Baby Toys Silicone Soft Teething Toy Age 6+ Months 7 Piece Set**Moonkie**$13.37**4.8★3,458 rev](https://www.amazon.com/dp/B09PHJK3GR) [4**Stacking Cups Baby Toy Educational Cup Stacking Set 8-Pc Rainbow Stackable Cups | Nesting Cups for Babies 6-12 Months | Stacking Cups for Toddlers 1-3 Perfect for Indoor/Outdoor Rainbow (8Pcs)**Tiny Tinker**$13.58**4.8★274 rev](https://www.amazon.com/dp/B0CQZFMD12) [5**KIDSTHRILL Rainbow Colors Baby Stacking Cups for Toddlers Tall Baby Stacking Toys Nesting Cups Drain Holes for Bath Toys Educational & Motor Skills Sorting & Nesting for 1 2 3 Years Old**KIDSTHRILL**$12.89**4.8★2,239 rev](https://www.amazon.com/dp/B06XX4D1LP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ms. Rachel Official Rainbow Stacking Cups 7-Pack Educational Toys & Toddler Toys for Girls & Boys Ages 6 Months to 2+ Years**Ms. Rachel**$8.65**364 rev1y ago](https://www.amazon.com/dp/B0DSCJQ1NR) [**Stacking Cups Baby Toy Educational Cup Stacking Set 8-Pc Rainbow Stackable Cups | Nesting Cups for Babies 6-12 Months | Stacking Cups for Toddlers 1-3 Perfect for Indoor/Outdoor Rainbow (8Pcs)**Tiny Tinker**$13.58**274 rev2y ago](https://www.amazon.com/dp/B0CQZFMD12) [**Cosaway Baby Stacking Nesting Cups Toys Baby Toys 6 to 12 Months Montessori Toys for Toddler Gifts 1 Year Old (617-97)**Cosaway**$7.47**248 rev2y ago](https://www.amazon.com/dp/B0CMPB44WX) [**Cosaway Baby Stacking Nesting Cups Toys Baby Toys 6 to 12 Months Montessori Toys for Toddler Gifts 1 Year Old**Cosaway**$8.06**366 rev3y ago](https://www.amazon.com/dp/B0C5Y27TFG) [**Cosaway Baby Stacking Nesting Cups Toys for Baby 6 to 12 Months Montessori Toys for Toddler Gifts 1 2 3 Year Old**Cosaway**$7.54**233 rev3y ago](https://www.amazon.com/dp/B0C5Y1N52G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Battat Stacking Cups Stack Up Cups Nesting Toy Set 10 Pieces Toddler**Battat**$12.14**4.9★**▲ 285%**](https://www.amazon.com/dp/B07V9GMMNS) [**mushie Stacking Cups Toy 8 pcs | Made in Denmark (Forest)**mushie**$14.94**4.9★**▲ 87%**](https://www.amazon.com/dp/B08LT71FY2) [**Ms. Rachel Official Rainbow Stacking Cups 7-Pack Educational Toys & Toddler Toys for Girls & Boys Ages 6 Months to 2+ Years**Ms. Rachel**$8.65**4.8★**▲ 23%**](https://www.amazon.com/dp/B0DSCJQ1NR) [**Libima 48 Pcs Sports Stacking Cups Set Stacking Cup Classic Games Speed Training Game for Boy Girl Adult Family Party Challenge Competition Travel Gift 4 Colors (Blue Green Black and Red)**Libima**$25.11**4.8★**▲ 19%**](https://www.amazon.com/dp/B0C5MX48LR) [**mushie Stacking Cups Toy | Made in Denmark (Original)**mushie**$14.94**4.9★**▲ 10%**](https://www.amazon.com/dp/B0858X3VDM)
**~~View all trending →~~**
## **What buyers say about stacking cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**38%
*“Lots of fun”*
**Color**10%
*“The colors are beautiful”*
**Quality-Overall**9%
*“High quality and long lasting toy”*
**Durability**5%
*“Soft and durable”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**4%
*“worth the investment”*
**Size-Overall**3%
*“The size is perfect for throwing in the diaper bag for travel”*
**Educational-Overall**3%
*“Fun & educational, definitely recommend”*
**Soft Feel**2%
*“Nice and soft for baby teeth poking through tender gums”*
**Advertised Vs Actual Product**2%
*“It performs exactly as intended”*
### **What buyers complain about **
**Size-Overall**17%
*“Not a good fit”*
**Quality-Overall**12%
*“Cheap product”*
**Color**7%
*“It was dark orange”*
**Durability**7%
*“They break easy”*
**Strap/String Quality**6%
*“The string toy has been recalled because of choking hazard”*
**Strength**5%
*“Breaks easily”*
**Ease Of Use**4%
*“These things are very hard to stack”*
**Choking**3%
*“This bundle original came with a different item than the ball that has now been recalled due to choking hazard”*
**Product Condition**3%
*“I didnt purchase a used item”*
**Ease Of Cleaning**3%
*“Very hard to keep clean because everything sticks to it”*
### **Top return reasons **
**Size-Overall**32%
**Material Quality**14%
**Color**9%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Product Condition**3%
**Gifting Purpose**3%
**Functionality-Overall**3%
## **Common questions**
- **Is stacking cups profitable to sell on Amazon United States?**
- The niche generates $670K/yr across 16 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the stacking cups niche?**
- 13 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in stacking cups?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.1%.
- **When does demand for stacking cups peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the stacking cups niche?**
- Listings span $7.23–$27.54; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 8,385 reviews — the moat a new listing must climb.
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