---
title: "Search terms — squishmallow game - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/squishmallow-game/search-terms"
last_updated: "2026-08-08T13:44:10.215Z"
locale: en
meta:
  description: "Niche score 36/100 · $28K/yr market · 31K searches/yr · $28.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $28K/yr market · 31K searches/yr · $28.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — squishmallow game - Flapen"
---

# **squishmallow game**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 23Conversion 40Competition 14Returns 90Price range 88Avg price 95Brand share 7Review moat 84Quality gap 22

**Avg price**

**Incredible****$28.52**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$11.31–$53.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****330**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$28K**

$28K/yr · 31K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms