---
title: "Squishmallow Game — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/squishmallow-game"
last_updated: "2026-08-08T11:05:39.577Z"
locale: en
meta:
description: "Niche score 36/100 · $28K/yr market · 31K searches/yr · $28.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $28K/yr market · 31K searches/yr · $28.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squishmallow Game — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **squishmallow game**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 23Conversion 40Competition 14Returns 90Price range 88Avg price 95Brand share 7Review moat 84Quality gap 22
**Avg price**
**Incredible****$28.52**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.31–$53.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****330**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$28K**
$28K/yr · 31K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, squishmallow game is a $28K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squishmallow game market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$43K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#3,855**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- WHAT DO YOU MEME?47% - USAOPOLY37% - Winning Moves6% - Top Trumps5% - Squishmallows3% - The Fidget Game3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/squishmallow-game/trend)
## **Top squishmallow game search terms**
- **squishmallow game**10K/yr-8.3%3.3% conv. - **squishmallow games**7K/yr-6.4%1.4% conv. - **squishmallow monopoly**5K/yr-36.4%6.7% conv. - **take 4 squishmallow game**2K/yr+27.6%7.3% conv. - **take 4**1K/yr-3.0%3.8% conv. - **squishmallows game**3K/yr-32.9%1.2% conv. - **squishmallow take 4**805/yr+171.0%4.9% conv. - **squishmallow monopoly board game**860/yr+79.7%3.8% conv. - **squishmallows take 4**349/yr+210.8%4.3% conv. - **squishmallow take 4 game**411/yr+14.7%4.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/squishmallow-game/search-terms)
## **Top squishmallow game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$8K45%$13K60%$17K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squishmallows Take4 by Relatable Exciting Games Board Games and Card Games for Family Gatherings Great for Kids Games Includes 1 Exclusive Collectible Squishmallows 84 Cards and Instructions**WHAT DO YOU MEME?**$11.31**4.8★941 rev](https://www.amazon.com/dp/B0CBCXMQF3) [2**Monopoly: Squishmallows Collectors Edition Board Game Exclusive Cam the Cat Plush Included Buy Sell & Trade Spaces Featuring Iconic Characters Officially Licensed Merch Collectible and Gift**USAOPOLY**$39.70**4.8★216 rev](https://www.amazon.com/dp/B0BBY5VF1K) [3**Spot It! Squishmallows | Fun Card Game for Kids and Adults | Featuring Mila The Elephant or Cailey The Pink Crab and More | Licensed Squishmallows Game**USAOPOLY**$14.01**4.8★204 rev](https://www.amazon.com/dp/B0BXQL6S69) [4**USAOPOLY CLUE: Squishmallows Board Game| Official Squishmallows Merchandise | Collectible Clue Game Featuring Cam Emily Leonard Lola and More**USAOPOLY**$39.49**4.7★178 rev](https://www.amazon.com/dp/B0CKY5N2WW) [5**Monopoly: Collectors Edition Featuring Cam The Cat Plush Buy Sell Trade Spaces Collectible Classic Monopoly Game Officially-Licensed for 6 Players**Winning Moves**$53.17**4.7★314 rev](https://www.amazon.com/dp/B0CC5NWBLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Winning Moves Squishmallows Guess Who? Meet All Your Favorite Characters Including CAM Pama Lil Gouda Avery and Samir While Playing Ages 6**Winning Moves**$26.24**34 rev4mo ago](https://www.amazon.com/dp/B0FMQFMHQS) [**Clue Card Game: Original Squishmallows Mystery Party Game for Kids & Families Fun Detective Challenge Solve Who Took Winstons Mac n Cheese Ages 8+ 3-4 Players Fast-Paced Fun**USAOPOLY**$11.79**11 rev1y ago](https://www.amazon.com/dp/B0DWGSVW28) [**The Fidget Game SquishyLand in Rainbow Reef - Educational & Phonics Kindergarten Learning Activities for Children in Pre-K to 2nd Grade - Mochi Squishy Toys Set with Board Game (2-6 Players)**The Fidget Game**$38.63**456 rev2y ago](https://www.amazon.com/dp/B0D9KDJ583) [**Top Trumps Card Game Squishmallows - Family Learning Games for Kids and Adults for 2+ Players - Kid War Games for Families for 6 Plus Kids**Top Trumps**$15.13**511 rev2y ago](https://www.amazon.com/dp/B0CJY3TQ9C) [**USAOPOLY CLUE: Squishmallows Board Game| Official Squishmallows Merchandise | Collectible Clue Game Featuring Cam Emily Leonard Lola and More**USAOPOLY**$39.49**178 rev2y ago](https://www.amazon.com/dp/B0CKY5N2WW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Winning Moves Squishmallows Guess Who? Meet All Your Favorite Characters Including CAM Pama Lil Gouda Avery and Samir While Playing Ages 6**Winning Moves**$26.24**4.4★**▲ 442%**](https://www.amazon.com/dp/B0FMQFMHQS) [**Squishmallows Winston the Owl Slippers - Plush Lightweight Warm Comfort Soft Aline Slipper House Shoes for kids girl boy - Owl Winston (sizes 4-5 Big Kid)**Squishmallows**$23.48**4.7★**▲ 397%**](https://www.amazon.com/dp/B0CKZCHCZS) [**Monopoly: Squishmallows Collectors Edition Board Game Exclusive Cam the Cat Plush Included Buy Sell & Trade Spaces Featuring Iconic Characters Officially Licensed Merch Collectible and Gift**USAOPOLY**$39.70**4.8★**▲ 204%**](https://www.amazon.com/dp/B0BBY5VF1K) [**The Fidget Game SquishyLand in Rainbow Reef - Educational & Phonics Kindergarten Learning Activities for Children in Pre-K to 2nd Grade - Mochi Squishy Toys Set with Board Game (2-6 Players)**The Fidget Game**$38.63**4.7★**▲ 55%**](https://www.amazon.com/dp/B0D9KDJ583) [**Squishmallows Take4 by Relatable Exciting Games Board Games and Card Games for Family Gatherings Great for Kids Games Includes 1 Exclusive Collectible Squishmallows 84 Cards and Instructions**WHAT DO YOU MEME?**$11.31**4.8★**▲ 23%**](https://www.amazon.com/dp/B0CBCXMQF3)
**~~View all trending →~~**
## **What buyers say about squishmallow game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**53%
*“Fun game”*
**Educational-Overall**16%
*“Fun and educational”*
**Reading/Writing Skills**6%
*“his reading has improved dramatically”*
**Ease Of Use**6%
*“It's very easy to play”*
**Gifting Purpose**5%
*“Great gift for my grandsons”*
**Quality-Overall**4%
*“The materials are well crafted, durable and the game has pictures on the cards”*
**Size-Overall**2%
*“Its a good size”*
**Color**2%
*“Colorful”*
**Value For Money**1%
*“Some value”*
**Shape/Style**1%
*“the shape makes it easy for little hands to hold”*
### **What buyers complain about **
**Value For Money**20%
*“I thought it was a little pricey”*
**Fun/Entertainment Experience**17%
*“then is bored”*
**Quality-Overall**12%
*“feels cheaply made”*
**Size-Overall**7%
*“The cards are small”*
**Durability**5%
*“board didn't last three weeks”*
**Color**5%
*“after three weeks almost all color is off”*
**Educational-Overall**5%
*“worse quality of any other educational I've ever purchased for the highest price I've ever paid”*
### **Top return reasons **
**Value For Money**23%
**Defective Material/Parts**19%
**Advertised Vs Actual Product**12%
**Size-Overall**10%
**Fun/Entertainment Experience**6%
**Functionality-Overall**4%
**Certifications**4%
**Product Condition**4%
**Educational-Overall**4%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is squishmallow game profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the squishmallow game niche?**
- 6 brands and 69 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in squishmallow game?**
- Top complaints mined from reviews: Value For Money, Fun/Entertainment Experience, Quality-Overall. The return rate is 1.3%.
- **When does demand for squishmallow game peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the squishmallow game niche?**
- Listings span $11.31–$53.17; the average listing price is $28.52 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.
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