---
title: "Squirtle Squad — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/squirtle-squad"
last_updated: "2026-08-08T11:01:24.592Z"
locale: en
meta:
description: "Niche score 45/100 · $207K/yr market · 292K searches/yr · $33.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $207K/yr market · 292K searches/yr · $33.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squirtle Squad — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **squirtle squad**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 23Conversion 27Competition 65Returns 98Price range 35Avg price 95Brand share 5Review moat 65Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.05**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****898.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$207K**
$207K/yr · 292K searches
**Price range**
**Okay****$3.28–$242.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, squirtle squad is a $207K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squirtle squad market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$198K–$264K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#2,808**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **42%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**223**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**1%**
- Pokémon65% - Jazwares19% - タカラトミー(TAKARA TOMY)11% - Mega Brands1% - Northwest1% - Ultra Pro1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
20K15KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/squirtle-squad/trend)
## **Top squirtle squad search terms**
- **blastoise**108K/yr-8.2%1.6% conv. - **blastoise pokemon card**53K/yr+0.1%1.9% conv. - **squirtle pokemon card**29K/yr+9.6%2.8% conv. - **blastoise plush**29K/yr-19.4%3.7% conv. - **pokemon blastoise**15K/yr-5.9%1.4% conv. - **wartortle plush**11K/yr+41.5%0.5% conv. - **blastoise card**10K/yr-12.6%1.1% conv. - **blastoise ex**9K/yr-10.6%1.7% conv. - **squirtle card**7K/yr-12.8%1.7% conv. - **mega blastoise**7K/yr+4.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/squirtle-squad/search-terms)
## **Top squirtle squad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$19K12%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blastoise ex 009/165 - Pokemon 151 - Double Rare - Evolution 3 Card Lot**Pokémon**$8.48**4.7★180 rev](https://www.amazon.com/dp/B0CP8TC99Y) [2**Pokemon Blastoise Plush - 12-Inch Soft Plush with Authentic Details**Jazwares**$25.64**4.8★3,703 rev](https://www.amazon.com/dp/B085YDV1Q8) [3**Pokemon - Blastoise ex 030/142 - Stellar Crown Double Rare Card**Pokémon**$6.81**4.7★143 rev](https://www.amazon.com/dp/B0DGVV3YFK) [4**Blastoise 017/078 - Pokemon Go - Foil - Evolution Card Lot - Wartortle Squirtle**Pokémon**$9.75**4.6★296 rev](https://www.amazon.com/dp/B0B6M26RQ3) [5**Pokmon MS-16 Blastes**タカラトミー(TAKARA TOMY)**$8.45**4.6★234 rev](https://www.amazon.com/dp/B0C6DN8FTZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokmon Plush 30cm Blastoise - Plush Toy for Kids 2+ - Official Pokemon Plush Toy**Pokémon**$49.44**127 rev1y ago](https://www.amazon.com/dp/B0DTJ4WVWT) [**5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates**Pokémon**$9.96**1,138 rev1y ago](https://www.amazon.com/dp/B0DTGVK19J) [**Pokemon Squirtle Evolutions Wartortle Blastoise Throw Blanket - 46 x 60 Cozy Soft Fleece Throw Blanket for Bed Couch**Northwest**$35.29**27 rev1y ago](https://www.amazon.com/dp/B0DHLX621Y) [**Pokemon - Blastoise ex 030/142 - Stellar Crown Double Rare Card**Pokémon**$6.81**143 rev1y ago](https://www.amazon.com/dp/B0DGVV3YFK) [**Pokmon Moncolle Mega Blanches**タカラトミー(TAKARA TOMY)**$14.28**38 rev1y ago](https://www.amazon.com/dp/B0DF758R5Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Center: Sitting Cuties: Blastoise Plush # 9 - Generation 1-6 in**Pokémon**$31.00**5.0★**▲ 186%**](https://www.amazon.com/dp/B0CNJXJ92X) [**Pokmon Moncolle Mega Blanches**タカラトミー(TAKARA TOMY)**$14.28**4.3★**▲ 61%**](https://www.amazon.com/dp/B0DF758R5Z) [**One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)**Pokémon**$26.93**3.4★**▲ 57%**](https://www.amazon.com/dp/B09PQBM615) [**Venusaur ex 003/165 - Pokemon 151 - Double Rare - Evolution 3 Card Set - Charmander Charmeleon**Pokémon**$6.97**4.7★**▲ 57%**](https://www.amazon.com/dp/B0CKW4SNCV) [**5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates**Pokémon**$9.96**4.2★**▲ 38%**](https://www.amazon.com/dp/B0DTGVK19J)
**~~View all trending →~~**
## **What buyers say about squirtle squad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**40%
*“it is great for collecting”*
**Value For Money**16%
*“Great deal”*
**Quality-Overall**14%
*“Good variety”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Gifting Purpose**5%
*“This item was a gift”*
**Fun/Entertainment Experience**3%
*“was fun to open”*
**Assembly/Installation**1%
*“He was able to assemble it with ease”*
**Developmental Needs**1%
*“Great for a young kid”*
**Color**1%
*“Pretty colors and perfect size”*
**Product Condition**1%
*“This is it Brand New with the Box”*
### **What buyers complain about **
**Value For Money**57%
*“This was not price wise a good deal”*
**Quality-Overall**11%
*“Low quality”*
**Advertised Vs Actual Product**10%
*“Misleading”*
**Size-Overall**7%
*“small”*
**Certifications**2%
*“Low graded”*
**Functionality-Overall**1%
*“Not work that 27 dollars”*
**Ethical Trade/Fair Trade**1%
*“Have not got order say likely delivered scam”*
**Comfort-Overall**1%
*“It's iffy at best”*
**Balance/Stability**1%
*“off balance and really small”*
**Hard Feel**1%
*“Very soft kind of expensive for the size of the plush”*
### **Top return reasons **
**Size-Overall**34%
**Defective Material/Parts**16%
**Value For Money**16%
**Advertised Vs Actual Product**13%
**Functionality-Overall**6%
**Smell**3%
**Gifting Purpose**3%
**Scratch Resistance**2%
**Shooting**2%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is squirtle squad profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the squirtle squad niche?**
- 8 brands and 223 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in squirtle squad?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for squirtle squad peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the squirtle squad niche?**
- Listings span $3.28–$242.89; the average listing price is $33.05 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.
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