---
title: "Spongebob Coloring Book — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/spongebob-coloring-book"
last_updated: "2026-08-08T11:05:07.974Z"
locale: en
meta:
description: "Niche score 29/100 · $32K/yr market · 64K searches/yr · $7.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $32K/yr market · 64K searches/yr · $7.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spongebob Coloring Book — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **spongebob coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 22Conversion 70Competition 10Returns 98Price range 0Avg price 21Brand share 0Review moat 39Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,620.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.70**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$32K**
$32K/yr · 64K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.58–$10.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, spongebob coloring book is a $32K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spongebob coloring book market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$31K–$39K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#555**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Bendon47% - SPONGEBOB SQUAREPANTS32% - Horizon Group USA12% - Nickelodeon10%
## **Demand**
Weekly Amazon search volume, last 22 weeks — -5.4% search growth over the last 90 days.
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/spongebob-coloring-book/trend)
## **Top spongebob coloring book search terms**
- **spongebob coloring book**53K/yr-3.8%2.9% conv. - **spongebob coloring books**4K/yr-0.8%1.4% conv. - **spongebob coloring book for kids**4K/yr-15.0%8.1% conv. - **sponge bob coloring books for kids**3K/yr-25.5%7.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/spongebob-coloring-book/search-terms)
## **Top spongebob coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$9K45%$14K60%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spongebob Squarepants Coloring Book | Sponge Bob Square Pants Activity Coloring Book | (Cover May Vary) | Officially Licensed**Bendon**$5.58**4.8★383 rev](https://www.amazon.com/dp/B08B1FCGNP) [2**Spongebob Squarepants Coloring Books for Kids - 3pk Activity Sticker Bundle**SPONGEBOB SQUAREPANTS**$10.95**4.5★614 rev](https://www.amazon.com/dp/B00UG927SI) [3**SPONGEBOB SQUAREPANTS Coloring and Activity Book Set - 32 Cartoon Coloring Pages Activities Games Puzzles More | Spongebob Coloring Book for Kids**SPONGEBOB SQUAREPANTS**$5.67**4.5★19 rev](https://www.amazon.com/dp/B0FV1Y6DN8) [4**Nickelodeon SpongeBob Seas the Day Jumbo Coloring and Activity Book**Nickelodeon**$5.74**4.5★32 rev](https://www.amazon.com/dp/B01FX6V7NE) [5**Spongebob Aqua Art Mess-Free Water Reveal Coloring Book with Pen No Mess Travel Activity Pad for Kids & Toddlers Reusable Water Art Set Preschool On-The-Go Toy Mess Free Coloring for Toddlers**Horizon Group USA**$6.25**4.7★13,180 rev](https://www.amazon.com/dp/B0FKHJ6K81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPONGEBOB SQUAREPANTS Coloring and Activity Book Set - 32 Cartoon Coloring Pages Activities Games Puzzles More | Spongebob Coloring Book for Kids**SPONGEBOB SQUAREPANTS**$5.67**19 rev9mo ago](https://www.amazon.com/dp/B0FV1Y6DN8) [**Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors 2000+ Spongebob Squarepants**Horizon Group USA**$9.73**6,446 rev10mo ago](https://www.amazon.com/dp/B0FSG4WCH2) [**Spongebob Aqua Art Mess-Free Water Reveal Coloring Book with Pen No Mess Travel Activity Pad for Kids & Toddlers Reusable Water Art Set Preschool On-The-Go Toy Mess Free Coloring for Toddlers**Horizon Group USA**$6.25**13,180 rev1y ago](https://www.amazon.com/dp/B0FKHJ6K81) [**Spongebob Squarepants Coloring Book | Sponge Bob Square Pants Activity Coloring Book | (Cover May Vary) | Officially Licensed**Bendon**$5.58**383 rev6y ago](https://www.amazon.com/dp/B08B1FCGNP) [**Spongebob Squarepants Coloring and Stickers Activity Set with Coloring Books Sponge Bob Stickers and More**Bendon**$8.67**1 rev7y ago](https://www.amazon.com/dp/B0FVYJ9KDC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spongebob Squarepants Coloring and Stickers Activity Set with Coloring Books Sponge Bob Stickers and More**Bendon**$8.67**4.0★**▲ 291%**](https://www.amazon.com/dp/B0FVYJ9KDC) [**Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors 2000+ Spongebob Squarepants**Horizon Group USA**$9.73**4.8★**▲ 273%**](https://www.amazon.com/dp/B0FSG4WCH2) [**SPONGEBOB SQUAREPANTS Coloring and Activity Book Set - 32 Cartoon Coloring Pages Activities Games Puzzles More | Spongebob Coloring Book for Kids**SPONGEBOB SQUAREPANTS**$5.67**4.5★**▲ 23%**](https://www.amazon.com/dp/B0FV1Y6DN8) [**Spongebob Aqua Art Mess-Free Water Reveal Coloring Book with Pen No Mess Travel Activity Pad for Kids & Toddlers Reusable Water Art Set Preschool On-The-Go Toy Mess Free Coloring for Toddlers**Horizon Group USA**$6.25**4.7★**— 1%**](https://www.amazon.com/dp/B0FKHJ6K81) [**Spongebob Squarepants Coloring Books for Kids - 3pk Activity Sticker Bundle**SPONGEBOB SQUAREPANTS**$10.95**4.5★**— 2%**](https://www.amazon.com/dp/B00UG927SI)
**~~View all trending →~~**
## **What buyers say about spongebob coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“It was a good value for the amount of pictures that came”*
**Color**26%
*“very fun colors”*
**Quality-Overall**16%
*“Great quality, very cute and easy to remove the stickers from the book to use”*
**Developmental Needs**13%
*“So this is more suited for older children”*
**Gifting Purpose**7%
*“Perfect small gift for the kiddos”*
**Adhesion/Stickiness**6%
*“Theres a variety of stickers to choose from, easy to peel, very fun colors and easy to apply to his water bottle and papers”*
**Mess Free**4%
*“No mess and reusable after it dried”*
### **What buyers complain about **
**Value For Money**100%
*“definitely not worth the money”*
### **Top return reasons **
**Quality-Overall**17%
**Value For Money**15%
**Adhesion/Stickiness**13%
**Shape/Style**13%
**Size-Overall**13%
**Advertised Vs Actual Product**13%
**Leak-Proof**4%
**Thin**4%
**Gifting Purpose**4%
**Color**2%
## **Common questions**
- **Is spongebob coloring book profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (29/100).
- **How competitive is the spongebob coloring book niche?**
- 4 brands and 18 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spongebob coloring book?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.5%.
- **What does it cost to enter the spongebob coloring book niche?**
- Listings span $5.58–$10.95; the average listing price is $7.70 (sweet spot $15–$100). The average incumbent carries 2,620 reviews — the moat a new listing must climb.
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