---
title: "Trend — spinning top - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/spinning-top/trend"
last_updated: "2026-08-08T15:55:42.146Z"
locale: en
meta:
  description: "Niche score 62/100 · $274K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $274K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — spinning top - Flapen"
---

# **spinning top**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 13Conversion 37Competition 90Returns 79Price range 86Avg price 85Brand share 95Review moat 68Quality gap 60

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Great****$7.02–$80.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$18.96**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****797.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$274K**

$274K/yr · 486K searches

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend