---
title: "Spiderman Coloring Book — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/spiderman-coloring-book"
last_updated: "2026-08-08T13:37:39.916Z"
locale: en
meta:
description: "Niche score 35/100 · $172K/yr market · 209K searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $172K/yr market · 209K searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spiderman Coloring Book — $172K/yr Amazon US Niche (2026) - Flapen"
---
# **spiderman coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 20Conversion 83Competition 12Returns 95Price range 14Avg price 26Brand share 0Review moat 63Quality gap 21
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****991.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$172K**
$172K/yr · 209K searches
**Avg price**
**Okay****$9.11**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.09–$16.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spiderman coloring book is a $172K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiderman coloring book market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$182K–$228K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Marvel76% - Crayola11% - Classroom Supply6% - Fullware4% - Innovative Designs2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
12K8KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/spiderman-coloring-book/trend)
## **Top spiderman coloring book search terms**
- **spiderman coloring book**101K/yr-7.6%6.1% conv. - **spiderman coloring books for kids 3-5**19K/yr-13.5%8.4% conv. - **spider man coloring books**13K/yr-4.9%6.6% conv. - **spiderman activity book**13K/yr-15.5%4.4% conv. - **spiderman coloring**9K/yr-11.5%3.5% conv. - **spiderman coloring book for boys 4-6**7K/yr-8.3%10.3% conv. - **spider-man coloring book**6K/yr+4.2%4.4% conv. - **spider man coloring book**10K/yr-30.8%6.3% conv. - **spiderman coloring books**6K/yr-9.1%4.7% conv. - **spiderman coloring book for adults**5K/yr-3.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/spiderman-coloring-book/search-terms)
## **Top spiderman coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$52K45%$77K60%$103K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spiderman Coloring & Activity Book Set Bundle (2 Books)**Marvel**$6.38**4.7★2,967 rev](https://www.amazon.com/dp/B00PBETH7M) [2**Marvel - Spider-Man - Gigantic Coloring & Activity Book - 200 Pages**Marvel**$7.37**4.6★511 rev](https://www.amazon.com/dp/B07NQ11TYL) [3**Spiderman Coloring Books for Kids 3-5 - 3pk Marvel Activity Sticker Bundle**Marvel**$9.10**4.8★44 rev](https://www.amazon.com/dp/B0FS83RHD9) [4**Crayola Spiderman Color Wonder Coloring Set 18 Spiderman Mess Free Coloring Pages for Toddlers Spiderman Toys Gifts for Kids**Crayola**$6.58**4.8★3,833 rev](https://www.amazon.com/dp/B09GW8QKTR) [5**Spidey and His Amazing Friends Coloring and Activity Pad with Bonus Memory Match Game on Back - 80 Pages**Classroom Supply**$4.27**4.6★67 rev](https://www.amazon.com/dp/B09XGNV4VN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Color & Erase Reusable Activity Pad - Spidey and His Amazing Friends Erasable Coloring Pages Spiderman Toy for Toddlers Travel Activity**Crayola**$6.00**7 rev8mo ago](https://www.amazon.com/dp/B0G22WDWRN) [**Spiderman Coloring Books for Kids 3-5 - 3pk Marvel Activity Sticker Bundle**Marvel**$9.10**44 rev10mo ago](https://www.amazon.com/dp/B0FS83RHD9) [**Fullware LCD Writing Tablet for Kids 10 Inch Spider Hero for Toddler 3 4 5 6 7 8 - Paint Doodle Board Drawing Pad - Travel Toys Road Trip Car Activities Birthday Christmas Gift Boys & Man**Fullware**$15.23**1,113 rev2y ago](https://www.amazon.com/dp/B0D2D1VLSB) [**Marvel Boys Sticker Book Over 1000 Spiderman Stickers Scrapbook Colouring Pencils Avengers Activity Book - Boys Gifts (Multi Spiderman)**Marvel**$15.27**250 rev2y ago](https://www.amazon.com/dp/B0BWYKYH51) [**Marvel Spiderman Coloring Art Set for Kids 150+ Pieces with Stickers**Innovative Designs**$16.77**484 rev3y ago](https://www.amazon.com/dp/B0BCSBSFJD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Color & Erase Reusable Activity Pad - Spidey and His Amazing Friends Erasable Coloring Pages Spiderman Toy for Toddlers Travel Activity**Crayola**$6.00**4.6★**▲ 239%**](https://www.amazon.com/dp/B0G22WDWRN) [**Marvel Boys Sticker Book Over 1000 Spiderman Stickers Scrapbook Colouring Pencils Avengers Activity Book - Boys Gifts (Multi Spiderman)**Marvel**$15.27**4.7★**▲ 103%**](https://www.amazon.com/dp/B0BWYKYH51) [**Marvel Avengers Big Fun Book to Color - 80 Pages**Marvel**$4.09**4.6★**▲ 38%**](https://www.amazon.com/dp/B07V49B3BS) [**Spidey and His Amazing Friends Coloring and Activity Pad with Bonus Memory Match Game on Back - 80 Pages**Classroom Supply**$4.27**4.6★**▲ 34%**](https://www.amazon.com/dp/B09XGNV4VN) [**Marvel - Spider-Man - Gigantic Coloring & Activity Book - 200 Pages**Marvel**$7.37**4.6★**▲ 30%**](https://www.amazon.com/dp/B07NQ11TYL)
**~~View all trending →~~**
## **What buyers say about spiderman coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“great toy”*
**Color**17%
*“Great for kids who love to color”*
**Gifting Purpose**17%
*“Easy gift”*
**Quality-Overall**12%
*“Great product”*
**Value For Money**8%
*“Nice price”*
**Mess Free**7%
*“Easy, fun, and not messy”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Size-Overall**3%
*“Great size”*
**Writing Experience**3%
*“He is learning how to write well with this table”*
### **What buyers complain about **
**Quality-Overall**19%
*“cheap piece of junk”*
**Size-Overall**19%
*“However, the description is misleading stating that the size is jumbo”*
**Advertised Vs Actual Product**19%
*“Looks are deceiving”*
**Value For Money**13%
*“Not worth the price”*
**Product Condition**13%
*“I received a used product even though it was sold as new”*
**Strength**6%
*“What a flimsy”*
**Durability**4%
*“it didnt last long”*
### **Top return reasons **
**Size-Overall**18%
**Advertised Vs Actual Product**17%
**Value For Money**14%
**Quality-Overall**13%
**Gifting Purpose**5%
**Color**4%
**Functionality-Overall**4%
**Battery Inclusion**4%
**Product Condition**4%
**Erasability**2%
## **Common questions**
- **Is spiderman coloring book profitable to sell on Amazon United States?**
- The niche generates $172K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the spiderman coloring book niche?**
- 5 brands and 50 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spiderman coloring book?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for spiderman coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the spiderman coloring book niche?**
- Listings span $4.09–$16.77; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.
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