---
title: "Solo Leveling Merch — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/solo-leveling-merch"
last_updated: "2026-08-08T13:00:09.020Z"
locale: en
meta:
description: "Niche score 48/100 · $78K/yr market · 374K searches/yr · $24.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $78K/yr market · 374K searches/yr · $24.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Solo Leveling Merch — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **solo leveling merch**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 11Competition 88Returns 29Price range 88Avg price 95Brand share 74Review moat 59Quality gap 45
**Avg price**
**Incredible****$24.41**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$7.42–$95.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,135.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$78K**
$78K/yr · 374K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, solo leveling merch is a $78K/yr Amazon United States market (374K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solo leveling merch market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$98K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#54,280**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**156**
**Top-5 brand share**
**60%**
Top 20: 93%
**Top-5 click share**
**27%**
Top 20: 67%
**Open market**
**36%**
- ISaikoy23% - Vitarise12% - HBGIAY12% - Total Anime7% - Funko6% - Solo Level Jin Woo Arise4%
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -3.5% search growth over the last 90 days.
35K25KSpike '25Holiday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/solo-leveling-merch/trend)
## **Top solo leveling merch search terms**
- **solo leveling figure**151K/yr-10.0%0.7% conv. - **solo leveling shirt**64K/yr+27.1%0.4% conv. - **igris solo leveling figure**31K/yr+1.5%0.5% conv. - **sung jinwoo**17K/yr-9.7%0.8% conv. - **solo leveling figures**13K/yr-13.0%0.8% conv. - **solo leveling statue**11K/yr-18.3%0.6% conv. - **solo leveling igris**9K/yr+16.3%1.2% conv. - **solo leveling tshirt**8K/yr+9.6%0.9% conv. - **solo leveling plush**6K/yr-7.0%1.3% conv. - **solo leveling decor**5K/yr+3.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/solo-leveling-merch/search-terms)
## **Top solo leveling merch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HBGIAY Sung Jin Woo Anime Figure Igris Action Figure Standing Pose 8.27**HBGIAY**$10.97**4.3★88 rev](https://www.amazon.com/dp/B0FPX6WB3H) [2**Total Anime Jinwoo - 9-Inch Collector Statue with Environmental Base and Premium**Total Anime**$29.32**4.8★139 rev](https://www.amazon.com/dp/B0DLLMT5F9) [3**ISaikoy Anime Solo Leveling T-Shirt Vintage Short Sleeve Washed Cotton Tee Shirt Costume**ISaikoy**$24.51**5.0★5 rev](https://www.amazon.com/dp/B0FVXTHQX2) [4**ISaikoy Anime Solo Leveling T-Shirt Vintage Short Sleeve Washed Cotton Tee Shirt Costume**ISaikoy**$24.25**5.0★5 rev](https://www.amazon.com/dp/B0FVXMVM5L) [5**Solo Leveling: Sung Jinwoo Trio-Try-iT Figure**Furyu**$44.52**5.0★33 rev](https://www.amazon.com/dp/B0D5ZMC8Y2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ISaikoy Anime Solo Leveling T-Shirt Casual Crewneck Short Sleeve Tee Shirt**ISaikoy**$16.87**0 rev4mo ago](https://www.amazon.com/dp/B0GR61D3HZ) [**Banpresto - Solo Leveling - Sung Jin-woo -Excite Motions- vol. 1 Espresto Figure**Banpresto**$53.21**64 rev6mo ago](https://www.amazon.com/dp/B0CKY6ZNYJ) [**PhatMojo Solo Leveling Minifigures 6-Pack Collector Set Series 1 Officially Licensed Collectible Anime Figures**PhatMojo**$23.39**33 rev8mo ago](https://www.amazon.com/dp/B0G2Y5NMXG) [**Solo Leveling Anime T-Shirt Shadow Monarch Jin and Crew on The Back Double-Sided Print Black Cotton (US Alpha M)**Generic**$26.43**3 rev8mo ago](https://www.amazon.com/dp/B0FRW15XYQ) [**Sung Jin Woo Figure Beru Statue Model 20cm Fighting Pose Cartoon Manga Character Figure with Base PVC Desktop Decoration Collectibles Gift**MABAIUDE**$11.85**9 rev8mo ago](https://www.amazon.com/dp/B0G12ZPKTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ISaikoy Vintage Washed Cotton Anime Solo Leveling T-Shirt Short Sleeve Tee Shirt Costume**ISaikoy**$24.69**0.0★**▲ 187%**](https://www.amazon.com/dp/B0FVXLH5Q8) [**Demon Slayer Inosuke Hashibira Crew Neck Short Sleeve Charcoal Mens T-Shirt-XL**Bioworld**$16.33**4.5★**▲ 186%**](https://www.amazon.com/dp/B0CXM81XNC) [**WHNBCW Traditional Chinese Dragon T-Shirt Funny Anime Graphic Tee Shirt Blue L**WHNBCW**$19.98**4.5★**▲ 159%**](https://www.amazon.com/dp/B0CPPR3LZ3) [**ISaikoy Anime Solo Leveling T-Shirt Casual Crewneck Short Sleeve Tee Shirt**ISaikoy**$16.87**0.0★**▲ 157%**](https://www.amazon.com/dp/B0GR61D3HZ) [**ISaikoy Anime Solo Leveling T-Shirt Vintage Short Sleeve Washed Cotton Tee Shirt Costume**ISaikoy**$24.25**5.0★**▲ 157%**](https://www.amazon.com/dp/B0FVXMVM5L)
**~~View all trending →~~**
## **What buyers say about solo leveling merch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality and the coloring on him is great”*
**Collectibles**15%
*“A nice collectible”*
**Value For Money**12%
*“Worth the money”*
**Size-Overall**11%
*“nice fit”*
**Advertised Vs Actual Product**9%
*“As pictured”*
**Gifting Purpose**7%
*“Awesome gift for my husband”*
**Material Quality**4%
*“The figurines are made of quality plastic, feel hefty and durable, and have a chibi aesthetic”*
**Comfort-Overall**2%
*“They are comfortable”*
**Design-Overall**1%
*“stylized way that makes them great for display”*
**Color**1%
*“Theyre colorful, well-made, and feel like a nice addition to any anime collection”*
### **What buyers complain about **
**Size-Overall**20%
*“A lot bigger than I thought”*
**Quality-Overall**13%
*“Serious quality control issues”*
**Durability**7%
*“Ok. It was cute sadly broke”*
**Advertised Vs Actual Product**6%
*“😂 why advertise it as a medium if its not”*
**Material Quality**4%
*“Its a weird material”*
**Product Condition**4%
*“it look like it was used”*
**Strength**4%
*“If I try it will break”*
**Balance/Stability**3%
**Functionality-Overall**3%
*“it doesn't come off”*
**Unsustainable Design**3%
*“Design is weirdly pixelated on the back”*
### **Top return reasons **
**Size-Overall**46%
**Chest Fit**9%
**Length**6%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**3%
**Shoulder Fit**3%
**Sleeve Fit**3%
**Color**3%
## **Common questions**
- **Is solo leveling merch profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 65 tracked products. 4 of 31 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the solo leveling merch niche?**
- 31 brands and 156 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in solo leveling merch?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.7%.
- **When does demand for solo leveling merch peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the solo leveling merch niche?**
- Listings span $7.42–$95.76; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.
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