---
title: "Smash Up — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/smash-up"
last_updated: "2026-08-08T11:05:34.880Z"
locale: en
meta:
description: "Niche score 46/100 · $73K/yr market · 51K searches/yr · $24.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $73K/yr market · 51K searches/yr · $24.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smash Up — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **smash up**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 41Conversion 65Competition 42Returns 89Price range 83Avg price 95Brand share 0Review moat 81Quality gap 24
**Avg price**
**Incredible****$24.37**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.59–$40.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****372.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$73K**
$73K/yr · 51K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smash up is a $73K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smash up market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$49K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#9,310**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **38%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- AEG78% - USAOPOLY19% - Smash Up3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/smash-up/trend)
## **Top smash up search terms**
- **smash up**25K/yr+7.4%2.1% conv. - **smash up expansion packs**12K/yr-23.4%3.1% conv. - **smash up expansion**5K/yr+72.5%3.7% conv. - **smash up board game**6K/yr+45.6%1.5% conv. - **smashup**4K/yr+52.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/smash-up/search-terms)
## **Top smash up products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+**AEG**$24.71**4.6★96 rev](https://www.amazon.com/dp/B0BX1D19MG) [2**Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction**AEG**$12.35**4.7★41 rev](https://www.amazon.com/dp/B09H29B8PN) [3**AEG Smash Up: Cease & Desist Card Game Expansion | Astroknights Changerbots Ignobles Star Roamers | 2-4 Players | Ages 14+ | 30-45 Minute Playtime**AEG**$23.79**4.7★387 rev](https://www.amazon.com/dp/B01KJXNK3G) [4**Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game**USAOPOLY**$26.05**4.6★242 rev](https://www.amazon.com/dp/B09RPGL2T9) [5**Smash Up: Marvel - Officially Licensed Collectible Card Game Featuring Marvel Characters Including The Ultimates & Hydra**USAOPOLY**$29.13**4.8★507 rev](https://www.amazon.com/dp/B0851Q2NGG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AEG Smash Up: Teens Mini Expansion | Radical 80s Faction Deck for New Gameplay | Ages 14+**AEG**$10.59**4 rev2y ago](https://www.amazon.com/dp/B0CJQ8HBW9) [**AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+**AEG**$24.71**96 rev3y ago](https://www.amazon.com/dp/B0BX1D19MG) [**Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game**USAOPOLY**$26.05**242 rev4y ago](https://www.amazon.com/dp/B09RPGL2T9) [**Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction**AEG**$12.35**41 rev4y ago](https://www.amazon.com/dp/B09H29B8PN) [**AEG Smash Up: Goblins Mini Expansion | Risky Exciting New Faction Deck | Ages 14+**AEG**$12.38**49 rev5y ago](https://www.amazon.com/dp/B095QC2CL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AEG Smash Up: Monster Smash Expansion | Action-Packed Family Card Game | Giant Ants Mad Scientists Vampires Werewolves | 2-4 Players | Ages 14+**AEG**$40.28**4.8★**▲ 246%**](https://www.amazon.com/dp/B00KU10T3C) [**Smash Up The Obligatory Cthulhu Expansion - Board Game Card Game Lovecraft Old Ones and more 2 to 4 Players 30 to 45 Minute Play Time for Ages 10 and Up Alderac Entertainment Group (AEG)**AEG**$31.57**4.7★**▲ 193%**](https://www.amazon.com/dp/B00E3S8IZ4) [**AEG Smash Up: Teens Mini Expansion | Radical 80s Faction Deck for New Gameplay | Ages 14+**AEG**$10.59**3.9★**▲ 148%**](https://www.amazon.com/dp/B0CJQ8HBW9) [**Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction**AEG**$12.35**4.7★**▲ 72%**](https://www.amazon.com/dp/B09H29B8PN) [**AEG Smash Up: Goblins Mini Expansion | Risky Exciting New Faction Deck | Ages 14+**AEG**$12.38**4.4★**▲ 54%**](https://www.amazon.com/dp/B095QC2CL1)
**~~View all trending →~~**
## **What buyers say about smash up**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**83%
*“A fun game”*
**Ease Of Use**17%
*“Simple card pack”*
### **Top return reasons **
**Value For Money**64%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**9%
**Product Condition**9%
**Gifting Purpose**9%
## **Common questions**
- **Is smash up profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 13 tracked products. 90-day search growth is +12.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the smash up niche?**
- 3 brands and 46 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **When does demand for smash up peak?**
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the smash up niche?**
- Listings span $10.59–$40.28; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.
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