---
title: "Skip Bo — $836K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/skip-bo"
last_updated: "2026-08-08T12:19:03.248Z"
locale: en
meta:
description: "Niche score 47/100 · $836K/yr market · 514K searches/yr · $15.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $836K/yr market · 514K searches/yr · $15.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skip Bo — $836K/yr Amazon US Niche (2026) - Flapen"
---
# **skip bo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 74Growth 43Conversion 89Competition 11Returns 93Price range 60Avg price 76Brand share 0Review moat 23Quality gap 17
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.45**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$836K**
$836K/yr · 514K searches
**Price range**
**Good****$8.48–$24.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,277.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skip bo is a $836K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skip bo market data**
- **Units sold / yr**
- **60K–80K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$927K–$1.2M**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#412**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games74% - Mattel17% - Skip Bo4% - Klein3% - World's Smallest2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.
23K18KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/skip-bo/trend)
## **Top skip bo search terms**
- **skip bo**201K/yr+34.1%11.1% conv. - **skipbo card game**149K/yr-14.9%15.0% conv. - **skip bo card game**63K/yr+14.7%13.1% conv. - **skipbo**46K/yr+8.2%12.0% conv. - **skipbo card game original**18K/yr+7.1%14.8% conv. - **skip bo card game original**9K/yr-0.6%11.7% conv. - **skipo card game**8K/yr-5.5%14.3% conv. - **skip-bo**7K/yr+16.1%7.8% conv. - **skip bo cards**5K/yr+36.1%9.6% conv. - **skibo card game**4K/yr+21.9%10.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/skip-bo/search-terms)
## **Top skip bo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$84K20%$167K30%$251K40%$334K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games Skip-Bo Ages 7+ 2-6 Players**Mattel Games**$10.51**4.8★40,066 rev](https://www.amazon.com/dp/B00006YYY5) [2**Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players**Mattel Games**$14.27**4.8★5,237 rev](https://www.amazon.com/dp/B08J4JDZ5F) [3**Bjdesign Bjdesign Skip Bo Card Game Bundled with Uno**Mattel**$14.77**4.8★1,706 rev](https://www.amazon.com/dp/B076DCQ6TL) [4**Mattel Phase 10 Card Game with Skip-Bo Card Game**Mattel**$17.48**4.8★1,822 rev](https://www.amazon.com/dp/B016715XXY) [5**Mattel Games SKIP BO Card Game**Skip Bo**$8.48**4.9★20,254 rev](https://www.amazon.com/dp/B0000205XI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games Skip-Bo Deluxe Card Game Tin Ages 7+ Players 2-6**Mattel Games**$15.92**4 rev2mo ago](https://www.amazon.com/dp/B0G3QLC3R9) [**Mattel Skip-Bo and Skip-Bo Card Game Combo Pack of 2**Mattel**$24.61**41 rev1y ago](https://www.amazon.com/dp/B0DNTG3GHD) [**Theo Klein 5904 Skip.Bo Carry Bag I Practical Playing Card Bag for Traveling I Protects the Cards from Moisture and dust I Toy for Children from 3 Years**Klein**$16.08**1,758 rev3y ago](https://www.amazon.com/dp/B0BPSMT5DM) [**Worlds Smallest Skip-Bo Super Fun for Outdoors Travel & Family Game Night**World's Smallest**$8.63**244 rev4y ago](https://www.amazon.com/dp/B0B7Z78STT) [**Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players**Mattel Games**$14.27**5,237 rev5y ago](https://www.amazon.com/dp/B08J4JDZ5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Games Skip-Bo Deluxe Card Game Tin Ages 7+ Players 2-6**Mattel Games**$15.92**5.0★**▲ 382%**](https://www.amazon.com/dp/B0G3QLC3R9) [**Worlds Smallest Skip-Bo Super Fun for Outdoors Travel & Family Game Night**World's Smallest**$8.63**4.3★**▲ 106%**](https://www.amazon.com/dp/B0B7Z78STT) [**Mattel Skip-Bo and Skip-Bo Card Game Combo Pack of 2**Mattel**$24.61**4.6★**▲ 82%**](https://www.amazon.com/dp/B0DNTG3GHD) [**Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players**Mattel Games**$14.27**4.8★**▲ 66%**](https://www.amazon.com/dp/B08J4JDZ5F) [**Mattel Phase 10 Card Game with Skip-Bo Card Game**Mattel**$17.48**4.8★**▲ 36%**](https://www.amazon.com/dp/B016715XXY)
**~~View all trending →~~**
## **What buyers say about skip bo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**57%
*“Fun family game”*
**Ease Of Use**8%
*“Easy and fun”*
**Advertised Vs Actual Product**6%
*“exactly as advertised”*
**Value For Money**5%
*“good price for these cards”*
**Trivia Games**5%
*“Fun family game you can learn while you play”*
**Gifting Purpose**5%
*“PERFECT FOR GIFT-GIVING”*
**Durability**3%
*“Durability is great”*
**Quality-Overall**3%
*“The size, appearance and quality of the cards are spot-on”*
**Collectibles**1%
*“Cards”*
**Size-Overall**1%
*“fit all the cards neatly”*
### **What buyers complain about **
**Size-Overall**25%
*“should have been designed slightly taller”*
**Durability**25%
*“these do not last long at all”*
**Product Condition**10%
*“Appeared to be a used/returned item”*
**Fun/Entertainment Experience**10%
*“nothing to exciting”*
**Thickness**8%
*“I wish the cards were a bit thicker”*
**Value For Money**5%
*“should be better for the price”*
**Material Quality**5%
*“Bad material”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**27%
**Advertised Vs Actual Product**11%
**Product Condition**9%
**Gifting Purpose**6%
**Adhesion/Stickiness**1%
**Assembly/Installation**1%
**Quality-Overall**1%
**Wrinkles**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is skip bo profitable to sell on Amazon United States?**
- The niche generates $836K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the skip bo niche?**
- 5 brands and 76 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skip bo?**
- Top complaints mined from reviews: Size-Overall, Durability, Product Condition. The return rate is 1.1%.
- **When does demand for skip bo peak?**
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the skip bo niche?**
- Listings span $8.48–$24.61; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 7,277 reviews — the moat a new listing must climb.
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