---
title: "Skin Tone Colored Pencils — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/skin-tone-colored-pencils"
last_updated: "2026-08-08T11:08:11.051Z"
locale: en
meta:
description: "Niche score 45/100 · $231K/yr market · 238K searches/yr · $16.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $231K/yr market · 238K searches/yr · $16.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skin Tone Colored Pencils — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **skin tone colored pencils**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 55Conversion 66Competition 19Returns 96Price range 72Avg price 79Brand share 0Review moat 35Quality gap 18
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.44**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.78–$40.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+27.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$231K**
$231K/yr · 238K searches
**Review moat**
**Okay****3,028**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skin tone colored pencils is a $231K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skin tone colored pencils market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$329K–$411K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **31%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Crayola89% - Black Widow4% - Faber-Castell4% - Shuttle Art2% - KALOUR PDAS2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/skin-tone-colored-pencils/trend)
## **Top skin tone colored pencils search terms**
- **skin tone colored pencils**41K/yr-11.4%5.5% conv. - **colors of the world crayons**29K/yr+87.6%3.9% conv. - **skin color crayons**29K/yr+58.3%4.6% conv. - **skin tone crayons**17K/yr+33.8%5.1% conv. - **crayola colors of the world**13K/yr+24.9%5.7% conv. - **skin colored pencils**15K/yr+2.4%7.1% conv. - **multicultural crayons**13K/yr+95.6%3.9% conv. - **crayola colors of the world crayons**9K/yr+100.8%5.8% conv. - **colors of the world**8K/yr+67.9%3.7% conv. - **colors of the world colored pencils**11K/yr-10.0%8.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/skin-tone-colored-pencils/search-terms)
## **Top skin tone colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$69K40%$92K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Bulk Crayon Set Colors of The World Teacher Classroom Must Haves School Supplies Essentials 6 Sets of 24 Colors**Crayola**$14.99**4.8★1,178 rev](https://www.amazon.com/dp/B08LQWG5WG) [2**Crayola Colors of the World Colored Pencil Set (24ct) Skin Tone Colored Pencils for Kids Coloring Book Pencils Gifts for Kids**Crayola**$4.78**4.8★6,904 rev](https://www.amazon.com/dp/B08D6W6RNT) [3**Crayola 24 Ct Large Ultra-Clean Washable Crayons Colors of the World**Crayola**$13.33**4.5★50 rev](https://www.amazon.com/dp/B0CG9L36KV) [4**Crayola Colors of The World Markers (24 Count) Cute School Supplies Teacher Must Haves Skin Tone Markers for Kids**Crayola**$7.34**4.8★5,524 rev](https://www.amazon.com/dp/B08GSSS4JC) [5**Crayola Colors of The World Bulk Crayon Classpack (480ct) 24 Colors Kindergarten & Elementary Classroom Must Haves School Supplies for Teachers Ages 3+**Crayola**$40.94**4.8★1,206 rev](https://www.amazon.com/dp/B08JNL8WBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KALOUR PDAS 36 Skin Tones Colored Pencils Portrait Set Oil Based Pre-sharpened Drawing Pencils for Beginner Adult Artist Coloring Book Drawing Sketching Art Project With Light Fast Ratings**KALOUR PDAS**$10.82**817 rev1y ago](https://www.amazon.com/dp/B0D8S2HSJ5) [**Crayola Colors of the World Skin Tone Colored Pencils Classpack (240ct) Classroom Must Haves Teacher Supplies Bulk Colored Pencils**Crayola**$40.47**37 rev2y ago](https://www.amazon.com/dp/B0CPTBBRSQ) [**Crayola 24 Ct Large Ultra-Clean Washable Crayons Colors of the World**Crayola**$13.33**50 rev2y ago](https://www.amazon.com/dp/B0CG9L36KV) [**Shuttle Art 36 Skin Tone Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$13.21**759 rev3y ago](https://www.amazon.com/dp/B0C85D6V9L) [**Faber-Castell Black Edition Skin Tone Colored Pencils 12 Count**Faber-Castell**$7.42**9,798 rev3y ago](https://www.amazon.com/dp/B0BZ4TCJHV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola 24 Ct Large Ultra-Clean Washable Crayons Colors of the World**Crayola**$13.33**4.5★**▲ 35%**](https://www.amazon.com/dp/B0CG9L36KV) [**Crayola Colors of the World Colored Pencil Set (24ct) Skin Tone Colored Pencils for Kids Coloring Book Pencils Gifts for Kids**Crayola**$4.78**4.8★**▲ 28%**](https://www.amazon.com/dp/B08D6W6RNT) [**Crayola Bulk Crayon Set Colors of The World Teacher Classroom Must Haves School Supplies Essentials 6 Sets of 24 Colors**Crayola**$14.99**4.8★**▲ 17%**](https://www.amazon.com/dp/B08LQWG5WG) [**CRAYOLA Colours of the World Wax Colouring Crayons - Assorted Colours (Pack of 24) | Colours That Represent Skin Tones from Around the World | Ideal for Kids Aged 3+**Crayola**$7.77**4.7★**▲ 14%**](https://www.amazon.com/dp/B08NXD3ZBB) [**Crayola Colors of The World Bulk Crayon Classpack (480ct) 24 Colors Kindergarten & Elementary Classroom Must Haves School Supplies for Teachers Ages 3+**Crayola**$40.94**4.8★**▲ 11%**](https://www.amazon.com/dp/B08JNL8WBW)
**~~View all trending →~~**
## **What buyers say about skin tone colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“The colors are very pretty”*
**Quality-Overall**12%
*“Good quality”*
**Pen/Pencil Quality**8%
*“These are nice pencils”*
**Value For Money**7%
*“Worth every penny”*
**Educational-Overall**5%
*“Great for teachers”*
**Soft Feel**3%
*“Very smooth”*
**Durability**2%
*“Durable, and sharpens to a nice point”*
**Ease Of Use**2%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Scratch Resistance**1%
*“Great for cabinet scratches to cover up”*
### **What buyers complain about **
**Color**33%
*“Not good color”*
**Quality-Overall**7%
*“Hope theres a better quality product to be found elsewhere”*
**Ease Of Use**5%
*“which makes them much harder to use”*
**Scratch Resistance**5%
*“meaning theyre definitely a bit scratchy”*
**Hard Feel**5%
*“They are too hard”*
**Thickness**3%
*“are too waxy”*
**Durability**3%
*“I was the only person using them - they broke easily”*
**Advertised Vs Actual Product**3%
*“Crucial to know: These are falsely advertised as oil-based”*
### **Top return reasons **
**Color**34%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Size-Overall**10%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Moist/Dry**3%
**Compatibility-Overall**2%
**Functionality-Overall**2%
**Gifting Purpose**2%
## **Common questions**
- **Is skin tone colored pencils profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 13 tracked products. 90-day search growth is +27.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the skin tone colored pencils niche?**
- 5 brands and 100 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skin tone colored pencils?**
- Top complaints mined from reviews: Color, Quality-Overall, Ease Of Use. The return rate is 0.7%.
- **When does demand for skin tone colored pencils peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the skin tone colored pencils niche?**
- Listings span $4.78–$40.94; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 3,028 reviews — the moat a new listing must climb.
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