---
title: "Singing Fish — $200K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/singing-fish"
last_updated: "2026-08-08T10:58:09.769Z"
locale: en
meta:
description: "Niche score 46/100 · $200K/yr market · 382K searches/yr · $41.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $200K/yr market · 382K searches/yr · $41.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Singing Fish — $200K/yr Amazon US Niche (2026) - Flapen"
---
# **singing fish**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 39Growth 23Conversion 16Competition 16Returns 96Price range 82Avg price 95Brand share 32Review moat 67Quality gap 73
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.76–$108.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****831.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$200K**
$200K/yr · 382K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, singing fish is a $200K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **singing fish market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$249K–$333K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#2,298**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **20%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**9%**
- OOTB33% - Gemmy28% - Yamamoto12% - The 3D Art Company8% - Premier Life Store6% - Funtime Gifts5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/singing-fish/trend)
## **Top singing fish search terms**
- **big mouth billy bass**78K/yr+1.8%1.2% conv. - **singing fish**62K/yr-9.5%0.7% conv. - **billy bass singing fish**46K/yr-19.2%1.8% conv. - **billy bass**31K/yr+7.7%1.1% conv. - **singing fish wall plaque**27K/yr-7.7%0.8% conv. - **talking fish**25K/yr+1.5%0.5% conv. - **big mouth billy bass singing fish**17K/yr+10.6%1.7% conv. - **talking fish on wall**9K/yr+15.5%0.7% conv. - **singing wall fish**10K/yr+32.5%0.4% conv. - **singing bass fish**7K/yr+114.2%1.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/singing-fish/search-terms)
## **Top singing fish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Big Mouth Billy Bass the Singing Sensation Sings I Will Survive and Dont Worry Be Happy with Motion**OOTB**$48.35**4.4★570 rev](https://www.amazon.com/dp/B000GCGB8M) [2**Gemmy 36105 Big Mouth Billy Bass The Motion Activated Singing Sensation**Gemmy**$52.29**4.3★384 rev](https://www.amazon.com/dp/B000EIDV7W) [3**Yamamoto 5 SENKO BABY BASS (10 PACK)**Yamamoto**$7.53**4.8★6,382 rev](https://www.amazon.com/dp/B0041SMFY6) [4**Big Mouth Billy Bass Singing Fish Gift Set with Largemouth Bass 3D Keychain Motion Activated Animatronic Wall Plaque Sings Take Me to the River & Dont Worry Be Happy Funniest Novelty Gag Gifts**The 3D Art Company**$54.44**4.4★46 rev](https://www.amazon.com/dp/B0G239SR4C) [5**Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging**Premier Life Store**$50.14**4.5★11 rev](https://www.amazon.com/dp/B0DQJH5R32)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Big Mouth Billy Bass Singing Fish Gift Set with Largemouth Bass 3D Keychain Motion Activated Animatronic Wall Plaque Sings Take Me to the River & Dont Worry Be Happy Funniest Novelty Gag Gifts**The 3D Art Company**$54.44**46 rev8mo ago](https://www.amazon.com/dp/B0G239SR4C) [**Velrifya Urchin Baits for Bass Fishing 2.7in Japanese Style Tentacle Lure**Velrifya**$15.06**136 rev8mo ago](https://www.amazon.com/dp/B0FZHDBJKQ) [**Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging**Premier Life Store**$50.14**11 rev1y ago](https://www.amazon.com/dp/B0DQJH5R32) [**Relaxgiant 4 Pcs Funny Fishing Lures Bass Fishing Lures for Freshwater Saltwater Top Water Fish Gear Gag Gift for Fish Lovers Men Fathers Day White Elephant Gift**Relaxgiant**$6.76**65 rev2y ago](https://www.amazon.com/dp/B0D3TDZL24) [**Big Mouth Billy Bass Christmas Tree Ornament Plays and Sings Jingle Bells and I Will Survive**Gemmy**$22.18**120 rev8y ago](https://www.amazon.com/dp/B077WKR8XQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Velrifya Urchin Baits for Bass Fishing 2.7in Japanese Style Tentacle Lure**Velrifya**$15.06**4.1★**▲ 264%**](https://www.amazon.com/dp/B0FZHDBJKQ) [**Relaxgiant 4 Pcs Funny Fishing Lures Bass Fishing Lures for Freshwater Saltwater Top Water Fish Gear Gag Gift for Fish Lovers Men Fathers Day White Elephant Gift**Relaxgiant**$6.76**4.7★**▲ 259%**](https://www.amazon.com/dp/B0D3TDZL24) [**Yamamoto 5 SENKO BABY BASS (10 PACK)**Yamamoto**$7.53**4.8★**▲ 184%**](https://www.amazon.com/dp/B0041SMFY6) [**Big Mouth Billy Bass the Singing Sensation Sings I Will Survive and Dont Worry Be Happy with Motion**OOTB**$48.35**4.4★**▲ 24%**](https://www.amazon.com/dp/B000GCGB8M) [**Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging**Premier Life Store**$50.14**4.5★**▲ 18%**](https://www.amazon.com/dp/B0DQJH5R32)
**~~View all trending →~~**
## **What buyers say about singing fish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**24%
*“Bears Christmas gift”*
**Advertised Vs Actual Product**23%
*“As advertised”*
**Quality-Overall**21%
*“Well made, good quality fish”*
**Fun/Entertainment Experience**17%
*“Much fun”*
**Value For Money**4%
*“Its definitely worth the money”*
**Size-Overall**4%
*“perfect size”*
**Color**1%
*“has excellent coloring”*
**Material Quality**1%
*“This is made of high quality plastic”*
### **What buyers complain about **
**Size-Overall**22%
*“It is a bit smaller than I expected”*
**Functionality-Overall**20%
*“Animatronics don't work”*
**Product Condition**15%
*“However when it received the item it had clearly been open as if I was buying a used item”*
**Battery Life**10%
*“But, it will still sing without one of the batteries, it just will not dance until you install all 4 batteries”*
**Quality-Overall**10%
*“Cheaply made and arrived already broken”*
**Value For Money**5%
*“Its a piece of junk not worth 50$”*
**Bass**5%
*“Once the batteries were installed there was no way to turn the bass off”*
### **Top return reasons **
**Size-Overall**35%
**Color**13%
**Advertised Vs Actual Product**12%
**Functionality-Overall**9%
**Value For Money**7%
**Defective Material/Parts**6%
**Degree Of Motion**6%
**Bass**3%
**Audio Quality**3%
**Mounting**2%
## **Common questions**
- **Is singing fish profitable to sell on Amazon United States?**
- The niche generates $200K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the singing fish niche?**
- 9 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in singing fish?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Product Condition. The return rate is 0.8%.
- **When does demand for singing fish peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the singing fish niche?**
- Listings span $6.76–$108.82; the average listing price is $41.58 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.
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