---
title: "Search terms — silly putty - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/silly-putty/search-terms"
last_updated: "2026-08-08T12:27:08.789Z"
locale: en
meta:
  description: "Niche score 49/100 · $738K/yr market · 482K searches/yr · $18.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $738K/yr market · 482K searches/yr · $18.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — silly putty - Flapen"
---

# **silly putty**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 70Growth 11Conversion 80Competition 2Returns 95Price range 66Avg price 83Brand share 0Review moat 62Quality gap 80

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.33**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$738K**

$738K/yr · 482K searches

**Price range**

**Good****$5.85–$32.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,008.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-28.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms