---
title: "Sidewalk Chalk Bulk — $418K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sidewalk-chalk-bulk"
last_updated: "2026-08-08T11:05:14.847Z"
locale: en
meta:
description: "Niche score 68/100 · $418K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $418K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sidewalk Chalk Bulk — $418K/yr Amazon US Niche (2026) - Flapen"
---
# **sidewalk chalk bulk**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 88Conversion 86Competition 76Returns 97Price range 69Avg price 95Brand share 43Review moat 49Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.70**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+92.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$5.51–$35.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$418K**
$418K/yr · 180K searches
**Review moat**
**Okay****1,611.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sidewalk chalk bulk is a $418K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 68/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sidewalk chalk bulk market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$356K–$474K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 86%
**Open market**
**15%**
- JOYIN35% - SMALL FISH26% - Color Splash7% - Colorations6% - FELIZROCA5% - Fat Zebra Designs5% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +92.9% search growth over the last 90 days.
12K8KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/sidewalk-chalk-bulk/trend)
## **Top sidewalk chalk bulk search terms**
- **sidewalk chalk bulk**82K/yr+141.2%10.5% conv. - **chalk bulk**38K/yr+87.2%7.0% conv. - **bulk chalk**24K/yr+44.4%6.7% conv. - **bulk sidewalk chalk**11K/yr+38.6%8.8% conv. - **professional sidewalk chalk**5K/yr+158.9%1.5% conv. - **bulk chalk sidewalk**5K/yr+33.2%8.2% conv. - **chalk in bulk**5K/yr+50.0%6.0% conv. - **bulk sidewalk chalk for kids**3K/yr+60.8%6.7% conv. - **sidewalk chalk for kids bulk**4K/yr+37.1%4.7% conv. - **chalk pack**3K/yr+18.4%3.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sidewalk-chalk-bulk/search-terms)
## **Top sidewalk chalk bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$25K9%$38K12%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**280PCS Sidewalk Chalks in 24 Colors: Washable Jumbo Chalk for Kids Toddlers**SMALL FISH**$35.76**4.8★152 rev](https://www.amazon.com/dp/B0DNT2QJ4Q) [2**JOYIN 150 Pcs Sidewalk Chalk Set in 30 Packs 5 Colors Giant Box Non-Toxic Jumbo Washable Chalk for Outdoor Art Play Painting on Chalkboard Kitchen Blackboard Playground Outdoor**JOYIN**$25.55**4.8★601 rev](https://www.amazon.com/dp/B093CTVM83) [3**Color Splash S&S Worldwide Sidewalk Chalk Bulk Set - 126 Break-Resistant Jumbo Chalk Sticks 9 Colors - Non-Toxic Washable Outdoor Art Supplies for Classroom Summer Camp and Playground**Color Splash**$20.32**4.8★3,158 rev](https://www.amazon.com/dp/B00LNHK36U) [4**Colorations Sidewalk Chalk 50pc 4 x 1 Washable Bright Colored Chalk Set Fun Kid Art Colors & Patterns Draw on Classroom Chalkboard or Outdoor Playground Jumbo Bulk**Colorations**$13.29**4.6★1,903 rev](https://www.amazon.com/dp/B01I0E4EIQ) [5**JOYIN 160 PCS Sidewalk Chalks Set-16 Colors Non-Toxic Washable Jumbo Chalk for Outdoor Art Play Painting on Chalkboard Blackboard and Playground**JOYIN**$26.17**4.8★4,343 rev](https://www.amazon.com/dp/B08MV5F531)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200PCS Sidewalk Chalks for Kids 6 Styles in 15 Colors Jumbo Chalk Bulk**SMALL FISH**$32.76**7 rev4w ago](https://www.amazon.com/dp/B0GYSLG3CY) [**Sidewalk Chalks Bulk Kids: 240Pcs 48 Packs in 5 Colors Jumbo Washable Chalk**SMALL FISH**$33.33**65 rev1y ago](https://www.amazon.com/dp/B0F37VY8T1) [**280PCS Sidewalk Chalks in 24 Colors: Washable Jumbo Chalk for Kids Toddlers**SMALL FISH**$35.76**152 rev1y ago](https://www.amazon.com/dp/B0DNT2QJ4Q) [**Crayola Washable Outdoor Sidewalk Chalk Collection (130ct) Bulk Anti-Roll Chalk Sticks for Kids Outdoor Toys & Activities Teacher Appreciation Gifts Ages 4 5 6**Crayola**$30.26**9,941 rev1y ago](https://www.amazon.com/dp/B0DCPCDW4V) [**JOYIN 144 PCS Cone Shaped Washable Sidewalk Chalks 12 Colors Non-Toxic Jumbo Colored Chalk for Toddlers 1-3 Painting for Outdoor Art School Supplies Classroom Must Haves**JOYIN**$20.35**915 rev1y ago](https://www.amazon.com/dp/B0DLKGSXVW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200PCS Sidewalk Chalks for Kids 6 Styles in 15 Colors Jumbo Chalk Bulk**SMALL FISH**$32.76**5.0★**▲ 117%**](https://www.amazon.com/dp/B0GYSLG3CY) [**JOYIN 144 PCS Cone Shaped Washable Sidewalk Chalks 12 Colors Non-Toxic Jumbo Colored Chalk for Toddlers 1-3 Painting for Outdoor Art School Supplies Classroom Must Haves**JOYIN**$20.35**4.6★**▲ 93%**](https://www.amazon.com/dp/B0DLKGSXVW) [**FELIZROCA 100PCS Washable Sidewalk Chalks Set in 10 Colors**FELIZROCA**$19.72**4.7★**▲ 58%**](https://www.amazon.com/dp/B09BD6XCQW) [**Toidgy 288 Count Mini Chalk Set for Kids (24 Boxes) Nontoxic Sidewalk Chalk Bulk for Kids Sidewalk Chalks Party Favors for Boys and Girls Art Classroom Prizes Supplies Goodie Bag Fillers**Toidgy**$22.07**4.6★**▲ 43%**](https://www.amazon.com/dp/B0D7CB83JD) [**Crayola Washable Outdoor Sidewalk Chalk Collection (130ct) Bulk Anti-Roll Chalk Sticks for Kids Outdoor Toys & Activities Teacher Appreciation Gifts Ages 4 5 6**Crayola**$30.26**4.7★**▲ 28%**](https://www.amazon.com/dp/B0DCPCDW4V)
**~~View all trending →~~**
## **What buyers say about sidewalk chalk bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Beautiful colors”*
**Value For Money**11%
*“Excellent value”*
**Fun/Entertainment Experience**10%
*“Fun for Kids”*
**Quality-Overall**10%
*“the quality is solid”*
**Durability**4%
*“held up quite well”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**3%
*“perfect size for any event”*
**Advertised Vs Actual Product**3%
*“As described”*
**Drawing Experience**2%
*“Works well for detailed drawing and writing text”*
**Ease Of Cleaning**2%
*“These are great because they wash off easily”*
### **What buyers complain about **
**Color**18%
*“Faded color”*
**Durability**13%
*“Broken”*
**Quality-Overall**8%
*“I expected better quality control”*
**Defective Material/Parts**8%
*“Lots of broken pieces”*
**Strength**7%
*“Very very fragile”*
**Advertised Vs Actual Product**4%
*“ABSOLUTELY NOT WHAT IS PICTURED”*
**Stain Resistance**3%
*“Stains clothes”*
**Value For Money**3%
*“Not worth the price”*
**Size-Overall**2%
*“chalkboards The pieces are small”*
**Thickness**2%
*“Thin plastic”*
### **Top return reasons **
**Defective Material/Parts**42%
**Value For Money**21%
**Size-Overall**12%
**Color**7%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Product Condition**1%
**Functionality-Overall**1%
**Display Colors**1%
**Stain Resistance**1%
## **Common questions**
- **Is sidewalk chalk bulk profitable to sell on Amazon United States?**
- The niche generates $418K/yr across 37 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +92.9%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the sidewalk chalk bulk niche?**
- 16 brands and 43 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in sidewalk chalk bulk?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.5%.
- **When does demand for sidewalk chalk bulk peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the sidewalk chalk bulk niche?**
- Listings span $5.51–$35.76; the average listing price is $23.70 (sweet spot $15–$100). The average incumbent carries 1,612 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)